Coin Machine Review (& Pacific ...)
Issue: 1947 December - Page 15
THE
MOST ASTOUNDING
GOTTLIEB _ _
PIN
GAME
OF
ALL
TIM E!
Featuring: SENSATIONAL
p,.a yer-Controlled
FLIPPER
BUMPERS
TERRIFIC ACTION
An amazing Gottlieb innovation that incites
enormously increased play and earnings!
Super-sensitive finger-tip control buttons,
on both sides of cabinet, motivate Flipper
Bumpers. Unique Flipper action enables
player to send balls zooming from bottom
right back to top of playing field, whizzing
and bounding around for super-high scor-
ing! It's just what you've wanted for years,
so don't wait! Your distributor has this game
of skill and timing NOW . ..
plus
HIGH SCORE!
SEQUENCE!
BONUS!
KICKER
POCKETS!
"There Is no substitute
for Qual/ty!
Damon Runyon
CANCER FUND
D. COTTllEB &. CO.
coffee shop, snack bar, youth center, and
tea room owners. They just don't know
about operators. Proof of this is that
manufacturers frequently receive letters
from far-away places requesting that a
phonograph and records be shipped to a
location where music is wanted.
Now that schools have opened again,
there is increased demand for phonograph
rentals for teen-age clubs and social cen-
ters. Many of the people who want ma-
chines for an evening's entertainment will
have no way of locating equipment except
through classified directories. In scores of
cities, the operators who advertise in the
directories w ill get the hulk of the rental
business.
A survey of classified directories across
the nation reveals the curious fact that
in some cities coinmen make fairly large
use of snch advertising media, and in other
cities hardly give them a passing thought.
In Detroit, coinmen use full-pages-and
in Chicago, coinmen only recently have
started using the Red Book. The Los
Angeles . and San Francisco directories (in
these two cities called the Yellow Book)
have been preferred advertising media for
operators over a period of many years.
In the Southern states, directory use by
coinmen is "spotty," whi le on the Atlan-
tic seaboard directory advertising is qui te
good in the larger cities.
Inquiries directed to operator-advertisers
in classified directories throughout the na-
tion reveal that, with hardly an exception,
such advertisers are well pleased with
results. One Pittsburgh· operating firm,
which has been carrying this type of
advertising for the past five years, figures
that abou t a fifth of its present locations
were obtained as a result of inquiries
DECEMBER, 1947
ORDER
TODAY!
GIVE TO
1140 North Kostner Ave.
CHICAGO 51. ILLINOIS
prompted by its directory advertising_ A
Los Angeles firm states that its quarter-
page advertisement in th e Yellow Book
more than pays for itself in the amount
of revenue it produces from party r.entals
alone. Several Chicago operators declare
that before using the Red Book they had
no idea how many locations and private
individuals were looking for phonograph
rentals-nor how profitable the rental busi-
ness could be.
To those operators who do use classi-
fied directory advertising, here is a sug-
gestion. If you operate several types of
equipment, spot small advertisements un-
der the various listings. Even if you have
only a few cigarette machines, for ex-
ample, an inquiry about such service,
prompted by your advertisement may un-
MEMBER
cover a good location for music, candy
machines, gum machines, scales, etc.
I t is hard to call to mind any single
publication, available to operators in scores
of ci ties, which can carry the coinman's
sales message to so many potential cus-
tomers so constantly and so effectively as
the classified telephone directory. T he test
of any advertising is sales results. Big
sales results are exactly what telephone
directory advertising is producing for
an unaccountably few alert operators.
New Roll-down Game
BOSTO -Specifications have been sub-
mi tted by engineers on plans for a roll-down
machine to be manufactured by the Asso-
ciated Amusements in 1948 in their plant
in Beverly, Mass. Samples will be ready for
display at the coming exhibit in Chicago.
D. GOTTLIEB & CO.'S
HUMPTY DUMPTY?
NEW!
IT'S
IT'S
DIFFERENT!
IN SOUTHERN CALIFORNIA AND ARIZONA ORDER FROM
GOLD COAST COIN MACHINE EXCHANGE
LOS ANGELES, CALIF.
2846 W. PICO BL YD.
PHONE RO. 7531
15
MOST ASTOUNDING
GOTTLIEB _ _
PIN
GAME
OF
ALL
TIM E!
Featuring: SENSATIONAL
p,.a yer-Controlled
FLIPPER
BUMPERS
TERRIFIC ACTION
An amazing Gottlieb innovation that incites
enormously increased play and earnings!
Super-sensitive finger-tip control buttons,
on both sides of cabinet, motivate Flipper
Bumpers. Unique Flipper action enables
player to send balls zooming from bottom
right back to top of playing field, whizzing
and bounding around for super-high scor-
ing! It's just what you've wanted for years,
so don't wait! Your distributor has this game
of skill and timing NOW . ..
plus
HIGH SCORE!
SEQUENCE!
BONUS!
KICKER
POCKETS!
"There Is no substitute
for Qual/ty!
Damon Runyon
CANCER FUND
D. COTTllEB &. CO.
coffee shop, snack bar, youth center, and
tea room owners. They just don't know
about operators. Proof of this is that
manufacturers frequently receive letters
from far-away places requesting that a
phonograph and records be shipped to a
location where music is wanted.
Now that schools have opened again,
there is increased demand for phonograph
rentals for teen-age clubs and social cen-
ters. Many of the people who want ma-
chines for an evening's entertainment will
have no way of locating equipment except
through classified directories. In scores of
cities, the operators who advertise in the
directories w ill get the hulk of the rental
business.
A survey of classified directories across
the nation reveals the curious fact that
in some cities coinmen make fairly large
use of snch advertising media, and in other
cities hardly give them a passing thought.
In Detroit, coinmen use full-pages-and
in Chicago, coinmen only recently have
started using the Red Book. The Los
Angeles . and San Francisco directories (in
these two cities called the Yellow Book)
have been preferred advertising media for
operators over a period of many years.
In the Southern states, directory use by
coinmen is "spotty," whi le on the Atlan-
tic seaboard directory advertising is qui te
good in the larger cities.
Inquiries directed to operator-advertisers
in classified directories throughout the na-
tion reveal that, with hardly an exception,
such advertisers are well pleased with
results. One Pittsburgh· operating firm,
which has been carrying this type of
advertising for the past five years, figures
that abou t a fifth of its present locations
were obtained as a result of inquiries
DECEMBER, 1947
ORDER
TODAY!
GIVE TO
1140 North Kostner Ave.
CHICAGO 51. ILLINOIS
prompted by its directory advertising_ A
Los Angeles firm states that its quarter-
page advertisement in th e Yellow Book
more than pays for itself in the amount
of revenue it produces from party r.entals
alone. Several Chicago operators declare
that before using the Red Book they had
no idea how many locations and private
individuals were looking for phonograph
rentals-nor how profitable the rental busi-
ness could be.
To those operators who do use classi-
fied directory advertising, here is a sug-
gestion. If you operate several types of
equipment, spot small advertisements un-
der the various listings. Even if you have
only a few cigarette machines, for ex-
ample, an inquiry about such service,
prompted by your advertisement may un-
MEMBER
cover a good location for music, candy
machines, gum machines, scales, etc.
I t is hard to call to mind any single
publication, available to operators in scores
of ci ties, which can carry the coinman's
sales message to so many potential cus-
tomers so constantly and so effectively as
the classified telephone directory. T he test
of any advertising is sales results. Big
sales results are exactly what telephone
directory advertising is producing for
an unaccountably few alert operators.
New Roll-down Game
BOSTO -Specifications have been sub-
mi tted by engineers on plans for a roll-down
machine to be manufactured by the Asso-
ciated Amusements in 1948 in their plant
in Beverly, Mass. Samples will be ready for
display at the coming exhibit in Chicago.
D. GOTTLIEB & CO.'S
HUMPTY DUMPTY?
NEW!
IT'S
IT'S
DIFFERENT!
IN SOUTHERN CALIFORNIA AND ARIZONA ORDER FROM
GOLD COAST COIN MACHINE EXCHANGE
LOS ANGELES, CALIF.
2846 W. PICO BL YD.
PHONE RO. 7531
15
Future scanning projects are planned by the International Arcade Museum Library (IAML).