International Arcade Museum Library

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Coin Machine Review (& Pacific ...)

Issue: 1946 November - Page 89

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BACK
to the
SALT MINES
I

Roll Up Your Sleeves, Mister, AND DIG-
Old Man COMPETITION Is Back
Here's Wl,at Is Happening,,•
MORE COIN MACHINE EQUIPMENT is reaching the market.
MORE PEOPLE are coming into the business.
OPERATORS are becoming more "choosey."
To Meet This Competition, More and More Advertisers Are ·
Buying Space in The COIN MACHINE REVIEW
Yes, sir, the custamer is king again. He is issuing the orders now.
That's why THE REVIEW is designed for the customer's maxi-
mum usefulness. Complete news coverage of the Industry's na•
tional activities is boiled down to basic facts. News in THE
Competition is a healthy stimulant to business. But the coin man
REVIEW is genuine-not a lot of rah-rah. Operating activities
who does not use THE REVIEW as a tool for obtaining large
are departmentalized-music operating, for example, is packaged
numbers of orders may find that competition is a strong enemy to
in one section for ready reference. AUTOMATIC VENDING,
healthy business.
THE REVIEW'S magazine-within-a-magazine, is a complete
guide to the news and advertised products that operators of auto•
The days when shortages made selling a snap are gone forever . . rnatic vending machines require. Our candy vending, cigarette
Now more than ever, manufacturers, distributors and jobbers
vending, and phonograph record departments are jam-packed
(yes, and many operators, too) are finding that they must use
with information and sales punch. And the Red Hot News sec•
THE REVIEW to get their merchandise and services into the
tion sounds off with straight-from-the-shoulder comments on new
hands of customers.
trends.
Old advertisers are asking for increased space. New advertisers
are coming into the magazine. More space is being made avail-
able to REVIEW advertisers.
THE REVIEW sells three R 's: readership, remembership and Te•
sponsiveness. The paid subscribers of THE REVIEW, located in
every city of th~ nation, are the able-to-buy customers that YOU
CAN SELL, that YOU MUST SELL, to offset increasing com-
petition. REVIEW subscribers aren't waiting to hear about your
products by some round-about way. They are buying REVIEW.
advertised products.
Each month brings a bigger, better, brighter REVIEW to the
cream of the Industry's buyers. How about helping yourself to
some of that cream? Your competitors aren't holding back. Why
are you? Corne on, man-the honeymoon is over. Let's get to
work. Let us set up an advertising sc;hedule for you, right now.
REVIEW advertising is your best guarantee of success in this
competitive world.
Don't just "think -a bout it"-Do it!
Make Your Space Reservation NOW for the DECEMBER ISSUE
DEADLINE IS NOVEMBER 12. WRITE, WIRE, PHONE OUR NEAREST OFFICE TODAY
The COIN MACHINE REVIEW
35 East Wacker Drive,
CHICAGO 1
CENtral 1112
l115 VENICE _
BLVD.,
LOS ANGELES 15
Fitzroy 8269
441 ~exingt~n Avenue,
NEW YORK 17
Murray Hill 2-5589
COIN
MACHIHIE
IIIEVIIEW
89
FOil
NOVIEMIIElt
1946

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