Coin Machine Review (& Pacific ...)
Issue: 1946 June - Page 89
5
1
A Womlln Hils tbe Lllst Word - -
ABOUT THE eMI PUBLIC RELATIONS PLAN
By THE' REVIEW Office Girl
In the months past you have read the messages of the
Industry's leaders urging you to join the CM!. rou have
read the remarks of Mr. Mangan, Mr. Eaton, Mr. Kelner '
and the staff writers of THE REVIEW. I have read them
too- more carefully than you have because one of my
jobs is to read proof when we are going to press. The
other day I asked the Boss if I could put in my two cents'
worth and h e said I could. I had two reasons for my
request.
The first reason is purel y selfish- I'm darned tired of
having people rai se their eyebrows when they discover
that the trade magazine I work for is in the coin machine
field. To the general public, coin machines still mean
the " One-Armed Bandit" or juke boxes in a honky-tonk.
I wouldn't dare to sign my name to this article because
if I should decide to run for the office of Dog-catcher,
for example, even the support of the most immaculate
organizations would not be sufficient to dissolve the
suspicion caused by my connection with the Industry.
I think it's abou! time such a situation is changed. As
I see it, there's onl y one way to bring about a change
and that is through a strong representative organization
with the power and fund s to embark on a long-range
public relations program designed to enlighten the public
and make said public conscious of the many vital services
rendered by our Industry.
" Pressure group," "lobby," "public relations expert"
are all recognized terms these days. Do we have to be
different and lead with our chins? Being feminine, I like
to be in style. We must have our public relation s pro-
gram. After all, our Industry 'is a great one and still in
its adol escence. Can' t we speed up the process of develop-
ment by getting behind the CMI program and pushing
it to the limit ?
My second reason for wanting to break into print is
purely altruistic- a two-bit word that simply means
thinking in something other than the first person. Every
occupation or profession that amounts to a hoot has pro-
fessional or occupational obligations. Those obligations
'J
require membership in organizations-membership which
helps the individual through service to the group. For
example, one member of my famil y is in the teaching
profession. His year! y professional budget runs some-
thing like this :
Professional organizations (national ,
state, local ) ........................................ $20.00
Professional. o~ga~izations in his fi eld
of specIalizatIOn ................................ 9.50
Professional magazines (general and
specialized ) ........................................ 10.00
Support of student activities ...................... 15.00
$54.50
• This is for a school year of ten ~onths and does not
include the things he buys as aids to his work nor the
money he spends for books and for tuition in refresher
courses at the University.
Our doctor and lawyer friends have even higher pro-
fessional budgets. A friend who works in an industrial
plant tells me his union dues average $5.00 per month
plus special assessments. And what are you paying ?
Your budget should be:
.
Membership in CML ............................... $25.00
Membership in local organization ............ 10.00
Two trade magazines.................................. 8.00
$43.00
Brother, you're getting off easy! You can afford to
j oin the local Chamber of Commerce or a business men's
service club to boot.
On my desk, waiting to be copied for the printer, is a
list of the distributors and operators who have already
indicated their faith in our Industry and their desire to
support the CMI program by becoming Associate Mem-
bers. Congratulations, gentlemen, on your good judgment
and prompt action. And you over there, is your name
on this list?
ASSOCIATE MEMBERS OF COIN MACHINE INDUSTRIES, Inc.
(List compiled May 17. 1946)
ALABAMA
Birmingham
Birmingham Vending. Co .
Ten Ball Novelty & Mfg. Co .
fairhope
E. J. Roberts Arwusement Co.
Leeds
Ralph E. Powers
Montgomery
Cohen Amusement Co .
Franco Novelty CO .
ARIZONA
Aio
J. Bowen Kindred
Pboenix
Andress Cigarette Service
Arizona Sales Co .
Garrison Sales Co.
Phoenix Distributing CO .
ARKANSAS
EI Dorado
Wood Distributing Co .
Little Rock
Ark·Tenn Distributing Corp .
Deluxe Novelty CO .
CALIFORNIA
Bakersfield
Fred Allen
Balboa
Newport Harbor Yacht Club
J . II. Bowen & James Addy
Bellflower
M & L Amusement Co.
Clearlake Highlands
Lake Electric Co.
Dunsmuir
Jesse James
Fresno
Elbee Company
Tower Music Co.
Glendale
McKee Sales Co .
Ray Tisdale Amusement Co.
United Vendors
Hollywood
Alpha Distributing Co .
Weymouth Service Co .
Lawndale
L. O. Haskins
Long Beach
Gillespie Games Co.
Los Angeles
Associated Operators of L. A. County, Inc.
Badger Sales 'C o.
Irving Bromberg Co .
Coinmatic Distributors
Ben Corenblum
General Music Co .
Gold Coast Coin Machine Exchange
Paul A. Laymon Co.
Music Operators' Ass' n. of So. Calif.
Navarro Distributing Co.
Nickabob Sales Co.
Pacific Coast Distributors
Pla-Mor Distributing Co.
Playland Arcade
Quality Pictures CO.
C. A. Robinson & Co .
Sicking Distributin9 Co.
Solotone Corporation
M. S. Wolf Distributing Co .
Maywood
Anton Jeppesen
Oakland
Automatic Machines Co.
E. & F. Novelty
Empire Specialty Co.
Mills Sales Co ., Ltd .
Oxnard
Oxnard Novelty Co .
Red Bluff
Walter K. Simpson
Redding
Spence Graves
Redondo Beach
South Bay Novelty Co .
Sacramento
A. B. C. Novelty Co.
(Over)
COIN
MACHINE
REVIEW
91
FOR
JUNE
J946
1
A Womlln Hils tbe Lllst Word - -
ABOUT THE eMI PUBLIC RELATIONS PLAN
By THE' REVIEW Office Girl
In the months past you have read the messages of the
Industry's leaders urging you to join the CM!. rou have
read the remarks of Mr. Mangan, Mr. Eaton, Mr. Kelner '
and the staff writers of THE REVIEW. I have read them
too- more carefully than you have because one of my
jobs is to read proof when we are going to press. The
other day I asked the Boss if I could put in my two cents'
worth and h e said I could. I had two reasons for my
request.
The first reason is purel y selfish- I'm darned tired of
having people rai se their eyebrows when they discover
that the trade magazine I work for is in the coin machine
field. To the general public, coin machines still mean
the " One-Armed Bandit" or juke boxes in a honky-tonk.
I wouldn't dare to sign my name to this article because
if I should decide to run for the office of Dog-catcher,
for example, even the support of the most immaculate
organizations would not be sufficient to dissolve the
suspicion caused by my connection with the Industry.
I think it's abou! time such a situation is changed. As
I see it, there's onl y one way to bring about a change
and that is through a strong representative organization
with the power and fund s to embark on a long-range
public relations program designed to enlighten the public
and make said public conscious of the many vital services
rendered by our Industry.
" Pressure group," "lobby," "public relations expert"
are all recognized terms these days. Do we have to be
different and lead with our chins? Being feminine, I like
to be in style. We must have our public relation s pro-
gram. After all, our Industry 'is a great one and still in
its adol escence. Can' t we speed up the process of develop-
ment by getting behind the CMI program and pushing
it to the limit ?
My second reason for wanting to break into print is
purely altruistic- a two-bit word that simply means
thinking in something other than the first person. Every
occupation or profession that amounts to a hoot has pro-
fessional or occupational obligations. Those obligations
'J
require membership in organizations-membership which
helps the individual through service to the group. For
example, one member of my famil y is in the teaching
profession. His year! y professional budget runs some-
thing like this :
Professional organizations (national ,
state, local ) ........................................ $20.00
Professional. o~ga~izations in his fi eld
of specIalizatIOn ................................ 9.50
Professional magazines (general and
specialized ) ........................................ 10.00
Support of student activities ...................... 15.00
$54.50
• This is for a school year of ten ~onths and does not
include the things he buys as aids to his work nor the
money he spends for books and for tuition in refresher
courses at the University.
Our doctor and lawyer friends have even higher pro-
fessional budgets. A friend who works in an industrial
plant tells me his union dues average $5.00 per month
plus special assessments. And what are you paying ?
Your budget should be:
.
Membership in CML ............................... $25.00
Membership in local organization ............ 10.00
Two trade magazines.................................. 8.00
$43.00
Brother, you're getting off easy! You can afford to
j oin the local Chamber of Commerce or a business men's
service club to boot.
On my desk, waiting to be copied for the printer, is a
list of the distributors and operators who have already
indicated their faith in our Industry and their desire to
support the CMI program by becoming Associate Mem-
bers. Congratulations, gentlemen, on your good judgment
and prompt action. And you over there, is your name
on this list?
ASSOCIATE MEMBERS OF COIN MACHINE INDUSTRIES, Inc.
(List compiled May 17. 1946)
ALABAMA
Birmingham
Birmingham Vending. Co .
Ten Ball Novelty & Mfg. Co .
fairhope
E. J. Roberts Arwusement Co.
Leeds
Ralph E. Powers
Montgomery
Cohen Amusement Co .
Franco Novelty CO .
ARIZONA
Aio
J. Bowen Kindred
Pboenix
Andress Cigarette Service
Arizona Sales Co .
Garrison Sales Co.
Phoenix Distributing CO .
ARKANSAS
EI Dorado
Wood Distributing Co .
Little Rock
Ark·Tenn Distributing Corp .
Deluxe Novelty CO .
CALIFORNIA
Bakersfield
Fred Allen
Balboa
Newport Harbor Yacht Club
J . II. Bowen & James Addy
Bellflower
M & L Amusement Co.
Clearlake Highlands
Lake Electric Co.
Dunsmuir
Jesse James
Fresno
Elbee Company
Tower Music Co.
Glendale
McKee Sales Co .
Ray Tisdale Amusement Co.
United Vendors
Hollywood
Alpha Distributing Co .
Weymouth Service Co .
Lawndale
L. O. Haskins
Long Beach
Gillespie Games Co.
Los Angeles
Associated Operators of L. A. County, Inc.
Badger Sales 'C o.
Irving Bromberg Co .
Coinmatic Distributors
Ben Corenblum
General Music Co .
Gold Coast Coin Machine Exchange
Paul A. Laymon Co.
Music Operators' Ass' n. of So. Calif.
Navarro Distributing Co.
Nickabob Sales Co.
Pacific Coast Distributors
Pla-Mor Distributing Co.
Playland Arcade
Quality Pictures CO.
C. A. Robinson & Co .
Sicking Distributin9 Co.
Solotone Corporation
M. S. Wolf Distributing Co .
Maywood
Anton Jeppesen
Oakland
Automatic Machines Co.
E. & F. Novelty
Empire Specialty Co.
Mills Sales Co ., Ltd .
Oxnard
Oxnard Novelty Co .
Red Bluff
Walter K. Simpson
Redding
Spence Graves
Redondo Beach
South Bay Novelty Co .
Sacramento
A. B. C. Novelty Co.
(Over)
COIN
MACHINE
REVIEW
91
FOR
JUNE
J946
Future scanning projects are planned by the International Arcade Museum Library (IAML).