Coin Machine Review (& Pacific ...)

it operate, must one join a gang to oper-
ate. A well planned public relations calll-
paign, adequately supported by all mem-
bers of the Industry, could do tremendous
good for all of us NOW . . . and for the
years to come.
• • •
COIN
MACHIN.
anllW
18
fOR
JANUARY
"46
At the CMI meeting in September, Ray
Moloney of Bally, jumped up and made
the interesting remark that this industry
of 200 million dollars needs a high pow-
ered publicity staff and secretary and "the
Industry should be able to afford an ap-
propriation of between 25 to 50 thousand
dollars for this purpose and I am willing
to pay my share!"
Here is a subject that has been much
discussed, in meetings and in the trade
press, but nothing has ever come of it.
Hardly a member of the business will deny
that the Coin Machine Industry is a mys-
tery to the average individual. It's a racket,
a slot machine outfit, a shake down busi-
ness, and half a hundred other names in
the minds of the average citizen. Little
do they know of the magnitude of the
business, the calibre of the men associated
with it, the magnificent contributions to
all kinds of worthwhile charities, move-
ments and civic affairs throughout the
country, the real service that vending de-
vices offer, and the thousand-fold other
benefits this great Industry provides. But
these people SHOULD KNOW.
They
should BE TOLD. And only a well planned
and carefully executed program of public
relations will do the trick.
It was not too many years ago when
the cigar was associated in newspapers
with characters such as Al Capone and his
counterparts in novels, movies and radio.
Today, the cigar is a respected symbol
of culture and good taste, and this shift
of public opinion can be traced to the work
. of the cigar industry in improving the type
of association made with cigars in all
channels of publicity.
Recently Harry W. Me Hose, director of
the Cigar Institute, reported on the de-
velopments of cigar publicity through the
use of news photo contests, movies, radio,
magazines, and general news stories. He
explained in detail the type of assistance
which the Cigar Institute has given to
press photographers in setting up a national
association. He pointed out that this type
of service to news photographers' associa-
tions has contributed to the success of the
Cigar Institute's success with the Nation's
press. The flood of newspaper pictures of
G. I. Joe smoking cigars can be traced to
the popularity of the news photo contests
among press photographers. McHose also
pointed out that the increasing use of
cigar scenes on the covers of magazines
can be traced to the cigar consciousness
of artists as a result of the work of news
photographers.
McHose said that motion picture execu-
tives are eager to receive any information
which would show the correct use of a
cigar, and to receive suggestions where
cigar scenes can enhance the value of a
motion picture. He emphasized the fact
that motion pictures with good cigar scenes
are a definite asset to the industry and
are priceless.
What the Cigar Institute has done, and
is doing, can be done for the Coin Machine
Industry and heaven knows there is more
to talk about in our field than the best
Corona-Corona. The public is curious
about our business. They want to know
about it, what makes it tick, how does
In last month's REVIEW Jack Kelner,
Pl'ominent member of the Industry and in
charge of our Editorial Coverage in Chi-
cago, wrote a timely article along the same
lines as the above, and suggested the for-
mation of a Coin Table in key cities, fa-
shioned after the successful Tobacco Tables
now active across the nation.
There elm be no doubt that the formation
of such a Table would be beneficial to all
members of the Industry. It's a common
practice now for small groups to meet for
luncheons frequently and chew over mat-
ters of business. Why shouldn't the op-
portunity be extended to all-for the mu-
tual benefit of all? Much good would
result from such camaraderie. Congratula-
tions, Jack, on your suggestion, and we're
anxiously awaiting the opportunity to pub-
lish the report of the first city to found
a Coin Table.
L. D. Kerwin Expires
AUSTIN, Tex.-Lee Daniel Kerwin, 55,
Riverside Park Penny Arcade operator,
died suddenly at his home here recently.
Burial was at Austin Memorial Cemetery.
Surviving are his widow, Mabel, a daugh-
ter, Betty Jean, and tW(} sons, Charles and
Leonard.
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