Coin Machine Review (& Pacific ...)

Coifee Vendors Coming
COIN
MACHINe
HVIEW
16
FOR
FI!IRUARY
1946
NEW YORK-Coffee vending machines
are again receiving the attention of vend-
ing machine men. Several manufacturers
are preparing machines for production in
1946. The crux of the matter lies in the
preparation of satisfactory ' coffee mixtures.
There have always been two problems in
connection with the use of coffee vending
machines. The first is that of building a
practical combination brewer and vender;
the second, finding an instant coffee which
will pass the public's taste test.
Both problems were solved before the
war by ready-prepared venders. However,
these ready-prepared venders had certain
disadvantages. The operator had to service
the machine-prepare the coffee, keep the
machine filled, and remove stale coffee. This
i'nvolved so much time and labor that the
use of coffee vending machines remained
limited. To meet this situation it seemed
necessary to perfect a machine which would
automatically combine the coffee and boil-
ing water. A soluble or "instant" coffee
may be the answer.
During the war, soluble coffees were per-
fected for the armed services. The result is
said to meet the taste test. Extensive experi-
mentation and testing have proved that sol-
uble coffee can taste as good as the regular
drip or percolator varieties to most people.
To the three pre·war manufacturers in
the field-G. Washington, Nescafe, Barring-
ton Hall-have been added new manufac-
turers. Apparently, most manufacturers of
standard-brand coffees have a formula for
instant coffee which they are holding in
reserve. Maxwell House already has an In-
stant Maxwell House on the market. This
entry of new firms into the soluble coffee
field may be a healthy sign. It gives reason
to hope that standards of taste and quality
will be kept high.
.
Aside from the fact that coffee vendmg
machines are now known to be in produc·
tion, little is definitely known about the
machines themselves. Manufacturers are
not ready to tell their plans. But in all
probability most of the machines will use
some kind of soluble coffee.
With mechanical, servicing, and taste
problems solved, success ~hould be ce~tain .
Locations for such machmes are leglOn-
offices factories, transportation centers, in-
dustri~l plants. Alone or in combination
with food vending machines, the coffee ven·
der should meet with wide approval and
acceptance. Experience in plants and
offices during the war proved the value
of candy and beverage vending machines.
In some offices it is customary to serve tea,
coffee or a soft drink in mid-afternoon in
order' to counteract fatigue and increase
efficiency. Then, too, returning servicemen
are accustomed to having coffee on tap at
all hours. All in all, the prospective trade is
there-it will materialize if the taste is
right. And who knows-perhaps one of
these days we shall be able to insert a
nickel. twist a knob, and take our choice of
six delicious brands!
Shipping Victory Der by
CHICAGO-Key men of Bally Manufac·
turing Co. celebrated New Year's Day by
completing final operations for nation·wide
distribution of "Victory Derby" multiple
pay· table.
George Jenkins, Bally vice
president and general sales manager, stated
that, although production is still limited by
material shortages bottle· necks are suf-
ficiently broken to 'permit delivery on a na-
tional scale.
"Of course," Jenkins explained, "we
have been in production on a small scale
since late September, and several hundred
'Victory Derby' gB:mes hB:~e .been on l?ca-
tion in representative terrItOrIes for perIods
ranging from two weeks t~ three J?-onths.
This prolonged pre·productlon locatlon-t~t
-the most extensive in coin-machin.e hIS-
tory-has proved 'Victory Derby' to be far
ahead of all former multiples in play·appeal
and earning power. Now that we are be-
ginning to hi't ~ur strid.e in prod~ction,
operators in multiple territory are gomg to
reach new highs in pay·table profits.
"'Victory Derby' retains all the time-
tested features of Bally's historic hits, plus
new multiple-play stimulators t~at a;e
packing the crowds up to the new fmger-tlp
shuffie plus an outstandingly rich cabinet,
plus ~ew, improved and. simplified me~h.
anism that has got service men cheermg
from coast to coast."
Promote Association
DES MOINES-The first issue of a
monthly bulletin called "Operator's Pipe-
fuls" appeared recently. The Iowa Amuse·
ment Distributors of Des Moines are the
sponsors, Al Wade and Jerry Brown of
that group being producers of the first
number.
In vigorous style the bulletin calls for
the formation of a State-wide operators'
organization in Iowa in order to prot~ct
the interests of the operators and to brmg
about mutually beneficial friendship and
cooperation among the individual operators.
Wade and Brown give as some of the
reasons for the need of such an association
ambitious political amateurs, reformers,
tax.hungry political pressure groups, the
evils of unrestrained competition. They
state that the bulletin will continue to
work for the formation of the association
in order to give operators the benefits
afforded by a vigilant, aggressive organiza-
tion.
AOA Offe rs Insurance
Plan for Members
NEW YORK-As business men, arcade
owners are deeply concerned with the
protection of their property fr~m .damage
and loss by insurance, that Will m turn,
free them from liability in the event of
fire or other accidents.
The Arcade Owners Association of Amer-
ica has made available to its members
various types of insurance plans that ade-
quately cover such situations- at a greatly
reduced rate to the arcade owner. Through
arrangements with J. L. Campbell, insur-
ance specialist, AOA offers membe~s both
Public Liability Insurance and Fire In·
surance through nationally recognized and
well-financed companies.
Public Liability policy is issued by the
Associated Indemnity Corp., San Francisco;
a firm having a financial backing of ap-
proximately $50,000,000. ~n immediat~ .re-
duction of ten per cent m the prevallmg
premium rate is given when permitted by
state law.
Fire insurance policies are issued by
Louisville Fire and Marine Insurance Co.,
having assets of $10,000,000: All policies
are issued on an annual baSIS at a reduc-
tion of fifteen per cent in the prevailing
rates for AOA members. In addition, poli-
cies can be obtained for three years at a
total saving in premium payments of about
thirty per cen t.
There have been several instances al·
ready where AOA members have collected
under the above policies and arcade own-
ers interested in additional information
can write the Association at 1776 Broad-
way, New York 19.
CMAC On Coast
LOS ANGELES - Robert Waggener,
president, and Eddie Retterjack, account
executive, of Coin Machine Acceptance
Corp., arrived on the Coast .January 7~h ~or
meetings with various jobbmg and dlstrIb·
uting organizations. Mrs. Waggener accom·
panied her husband.
The group week-ended at Palm Springs
before leaving for San Francisco, Seattle,
Denver and Chicago, on January 14th.
Genco's
"TOTAL ROLL"
High Score-Roll Down
-Legal Game
GENCO LEADS AGAIN
WITH THE FIRST POST·
WAR GAME!
IT'S COMPLETELY NEW
AND DIFFERENT-
NOT A REVAMP!
BE SMART-BE FIRST IN
YOUR TERRITORY!
" TOTAL ROLL" is the finest game
Genc:o has ever produc:ed. Its t ..,...
rific:ally c:ompetitive , brand new type
of sc:oring gives it a t layer eppe al
never before e qualle In coin ma-
c:hine history. It 's been e a mlng ove r-
wbelming profits on loc:ation t ests for
more than two IIIonths. Start yaur
post-war era with a slam-bang wln-
nerl
ORDER TODAY'
'MMEDIATe DeLIVeRY'
PAOL A. LAYMON