By this time most every operator in this
true that all during the war years we ad-
business has had an opportunity to find out
monished operators to build up a healthy
just how the new equipment will be priced
reserve for post-war equipment would com-
and many have retreated slowly to some
mand a likewise healthy price and it seems
private 'corner and sadly uttered "Oh, My!" \ our prediction is coming true with a
We'd rather not be classified as one of
bang! Luckily most operators did create a
those "I told you so" individuals but it is
reserve for machine replacement but when
The I{e~ to a Future
c( Bette,.
PROTECTION
COIN
MACHINE
REVIEW
'16
FOR
APRIL
1946
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2024 North Rac:ine Avenue
Dept. 9.B. Chic:ago 14. III.
it comes to putting ~ost factors and oper-
ating expenses down in black and white
they just don't balance up properly with
past operating percentages,
What's the answer? The operator can ab-
sorb this increased equiJiment . cost and
reduce his way of living and income, or he
can, and should, rightfully pass it on to
the location and the patron of the equip-
ment. These are unusual times and no one
is seeking bargains or quibbling on prices
provided there aren't any gross overcharges
in evidence_ Therefore the time has ar.r ived
for operators to adjust location percentages
to meet the new scheme of things. As pro-
viders of brand new equipment that will be
responsible for substantial earnings for the
location, the operator is not out of line in
adjusting his percentages to the point that
he receives that which has rightfully been
his all these years. Cut-throat competition
just can't flourish under present conditions
and operators should gear their future op-
erations to show the proper profit and pro-
vide for early replacements.
We were talking to an operator a few
days ago and the subject of equipment cost
came up and we asked this veteran oper-
ator just what he thought about the propo-
sition. "Nothing to it," said he, "I've mere-
. ly adjusted my location . contracts to take
care of this change in equipment costs_"
This operator is currently signing up spots
for a new phonograph which will cost him
around $850 delivered. His location deal
stipulates that he gets the first $10 and the
'location guarantees a minimum to him of
$20 per week. And he is signing them up on
location cpntract agreements and hasn't had
a complaint or turn down on any of his
spots.
Same holds true on other types of coin-
controlled equipment. We talked with an
operator recently who told us he was plac-
ing cigarette machines, candy vendors, and
bulk vendors of various kinds of nuts, on
an accommodation basis with no percent-
age whatsQever to the location. All of which
bears out our remarks that these are really
"unusual times."
Boil it all down and it simply means
that the golden days of operating are here
right now and it behooves the operators to
"put their house in order" and establish
commission practices they would like to see
continued in the competitive years to come.
These months can be developed as a cri-
terion for the years ahead by simply prac-
ticing today the practices you would like
to see continued from now on.
Hundreds of operators use location agree-
ments effectively in their relations with
their respective spots. Not necessarily to
hold locations to strict and unfair coopera-
tion, but rather to show just what each is
expecting of the other. In this issue we are
publishing a very comprehensive study of
location agreements. We suggest you study
it carefully for it may give you some
worthwhile forms to use in your operations.
GAMES. CONSOLE
SLOT & VEST POCKET
REPAIRING and
REFINISHING
All work guaranteed
Bring 'Em Inl
-SEE-
PAUL A. LAYMON