Coin Machine Review (& Pacific ...)

NEWS
LAST MINUTE REPORTS-PREDICTIONS-FORECASTS and GOOD OLD
FASHIONED RUMORS COMPRISE THIS NEW REPORTING SERVICE OF
'
"THE REVIEW." THIS PAGE IS WRITTEN AS THE FINAL FORMS GO TO
PRESS ON THE . 20th.
NEW' EQUIPMENT DELIVERIES: As predicted in this Department last month,
the delivery of new equipment is following in the order we reported. New
Vendors and Amusement Devices are already making their appearance. Two
gaming devices and two slots are now being delivered. Automatic phono-
graphs, as we told you, will not be along until next year. Some of
the factories plan late January deliveries but there will not be a heavy
flow of phonographs until March and April. Packard will deliver Pla-
Mor boxes next month. A new set-up on this box may be revealed the
first of the year.
PHONOGRAPHS: Aireon revealed their mechanism to district managers and
distributors in Kansas City on the 22nd. Mechanism was perfected by a
former Packard engineer, according to reports. And, speaking of Homer
Capehart's Packard plant; no new phonograph is in the offing. Boxes
are now on the line but it is unlikely a phonograph will be manufactured.
Plant-Head-Struby says a phonograph will be ready by next June or not
at all.
The odds are on the "not at all" part of the prediction for
low cost motor trucks • are in the center of the picture there at present .
....... Surprise may be expected from Majestic Radio & Television. Firm
is said to be ready to invade the coin-operated music field ...... And,
to make the picture more intriguing, Chicago rumors have it that~ big
outfit is waiting until the thunder is off the other phono lines before
they announce a model that will set a new low price precedent in the
business. Put your tongue in your cheek on that one ......... A BIG
Chicago war wealthy manufacturing outfit has under consideration a West
Coast ·mechanism with a plan in mind of using it in a series of automa-
tic phonographs. All of which adds up to about eleven for the field.
VENDING: Unusual vendors are ahead. Machines that will vend meals,
coffee and what have you.
C. C. Bradley & Sons in Syracuse have a soft
drink vendor that mixes, vends your choice of 6 drinks in a paper cup.
Fresno, Calif. has an organization putting the finishing touches on a
bottle vendor. The field is wide open and suppliers are now sounding
out outlets. We speak of soft drink, milk, concentrated juices, and
fresh fruit juice supplies. All of them have been in touch with us.
Cigarette and Candy Machines: Big news in this field was the acquisi-
tion of DuGrenier by Automatic Instrument, a mighty name in music via
the coin chute. Firm will do an aggressive job in promoting this line
and big things may be expected ....... A firm on Staten Island, New York,
will shortly enter the vendor fiead with a new machine ..... Vendall,
Chicago, will soon announce a multiple vendor ve~ding 8 columns of
candy bars, 5 brands of chewing gum, and two kinds of. bulk nuts. Next
issue will carry pictures and complete info.
PHONO RECORDS. A rapid change is expected here about the first of the
year. Majors are catching up Qn the market and Independents will cut
prices to stay in, according to info. Majors threaten two hits on
each disc rather than cut price and will battle Independents thusly.
Stylized music will save Independents with something on the ball, _but
a price moderation will come. Change is already in progress and the
Independents are getting into the specialty groove - a perfect set up
for music operators.
Keep your eyes on this reporting service. Months later you will find
that our earlier feportings were founded · on findings -- not fantasy.
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