Coin Machine Review (& Pacific ...)

Post-War Streamlining Will
Antiquate Present Equipment
"Most of the numerous reasons
manufacturers of -the nation, there will be
for modernizing coin-controlled equip- a vast change in equipment, both in th e
ment, are similar to the reasons for
amusement and service fields.
modernization of any manufactured
With this fact facing manufacturll.rs, dis-
article. Arguments for modern design
tributors and operators, it becomes an es-
, in the entire group of coin machines sential part of present-day wisdom, to think
may be divided in three rough classi-
seriously of the future. The post-war era
fica tions:
will bring the materialization of new ideas,
now evolving in the minds of those who are
(1) Reasons pertaining to public
acceptance.
responsible for the creation of coin ma-
(2) Benefits to operator or
chines.
dealer.
Manufacturers, who switched from mak-
(3) Manufacturing advantages.
_ ing coin machines, to war production, will
"The sheer modern appeal of the
revert back to their original products, with
sweeping lines of efficient airplanes; ~ greater realization of the need for as
carefully precisioned' work on coin ma-
trains, racing automobiles, has made
very popular the term 'streamlined.'
chines as was demanded for war products.
"We can feel sure that there will b e
Just as the trend, in the last decade has
some new process introduced to the been toward sleeker styles, artistic in ap-
peal, both in decoration and lightin g, and
coin machine industry within ten
years: increased production will per-
greater elficiency in ' operation, so will this
trend, in the coming years, be brought into
mit the use of different design forms
as well as the use of more beautiful sharper focus, with more beautiful and
metals, plastics, and finishes."
more ultra-modernized equIpment. It has
been proven that the public eagerly pa-
George Walker, style industrialist, ex-
tronizes machines, with designs that drama-
pressed .the above truths during an inter-
view in 1937_ The past eight years have
tize their function.
Up-to-the-minute operators, for sound
hrought some of the streamlined improve-
business reasons, will need and want the
ments, which he prophecied, but it will not
improved post-war machines. And it is for
be until after the war, that the real revo-
this reason, that the wise man will look be-
lutionary changes will take place_ With a
yond the now.
release of the materials, now being used
Profits have never been greater, for the
for war production, to the coin machine
operator, than they are today. The sun is
shining and he is making plenty of hay.
But, is he fortifying himself, financially,
against the time when new investments will
have to be made, to keep in step with the
march of progress? /
The machines of today will eventually be-
co me obsolete. The transition into this new
set-up, will, necessarily, be gradual. But the
change will not bring loss to anyone in the
business. The rest of the world will serve
as a market. Equipment discarded in this
country will find a ready market in other
parts of the world.
Europe, Canada, Australia and South
America are practically virgin fields. Be-
fore th e war, the leading buyers from the
United States were England, France and
Canada, but not to any large extent.
This country leads in the production and
operation of coin machines. As a writer in
a Los Angeles publication has said, "Com-
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MAcHINI
REVIEW
13
FOR
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