Coin Machine Review (& Pacific ...)

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FEderal 7875
Los Angeles 15
1119 Venice Blvd.
COIN
MACHINE
REVIEW
56
FOR
JULY
7945
demand. In addition the firm has all the
facilities to do its own packaging.
Walters plans expansion on a large
scale once normalcy is restored. Larger
premises and more equipment are the first
steps to be taken-something far more
important is in the offing which, however,
would be premature to disclose now.
George R. Murdock of Associates, Rock·
Ola distributors, has recently returned
from Chicago where he visited the factory
and conferred with the home office, and
brought back information which should
please operators, nam'ely, that there will
be no radical innovations in post· war
phonographs. They will be very much like
the eminently satisfactory models of '41-'42
but with great refinements in manufacture.
Murdock said, "With much experience in
war production Rock·Ola's methods and
technique stepped up a long way. The
new equipment will be far more trouble·
free and simpler to operate." George reo
turned via the Northwest in order to study
post· war potentials there. On the final lap
home from Seattle Murdock was accom·
panied by C. R. Merrill, his associate in
Seattle. Merrill spent a week here to get
acquainted with the set· up of the first
Associates depot as this will be the model
for other branches to be established later.
Murdock said, "We have decided to reo
verse the usual merchandising procedure.
Instead of having the parts and supplies
department in the rear, we give it the
most prominent display right out front.
We adapt methods to the needs of opera·
tors to whom it is of the utmost importance
to keep their equipment at a high degree
Make More Money
Have your Slots reconditioned
and brought up-to-dat e!
For operating satisfadion-
bring your slots to
GRAHAM
.Now is the t ime to lIave you r work done.
We a re in a pos it io ~ to give you better
service than he retofore .
?~
H 1212
. R. E. &
ERNIE GRAHAM
Colorado Blvd. ( rear e ntrance l
Glendale 5, Cal .
Citrus 2·2261
of efficiency-consequently we wish to ex-
cel in service." George R. Murdock who
twice during his career has been an ~pera­
tor, is thoroughly cognizant of the opera-
tors' problems, and can tell from personal
expenence what are the main essentials of
building up a profitable business. They
are: Good equipment kept in first rate con-
dition but constantly and the psychological
approach studying the preferences of the
clientele. Two locations on the same block
might have entirely different tastes in mu·
sic. It is up to the operator to know
which record will be popular. Once Mur-
dock b?ught a. ro.ute, and applying these
underlymg prmclples with the same
equipment, in the sa~e locations, he had
managed to multiply the profits.
Associates had the following visitors re-
cently: Mr. and Mrs. Louis Dixon, Santa
Cruz; Burley Jones and wife Niles' Shiro
ley .Coil, associat~d with J . Ormes, 'Valley'
Spnng; Harold ZImmerman, Ukiah; W. D.
Tanner, of Tower Music Co., Fresno. F. J.
Pechart's son from Gridley spent a week
at the Associates' work shop for an inten·
sified training in repair work.
, Chet Garton, manager of the recently
opened branch of California Amusement
Co., is making rapid strides in popularity.
The callers are many and so are the far·
reac~i~g post·war plans. Of course, present
condItIOns are putting a crimp into most
anything with supplies and labor so
scarc~; . still, the repair department is
functIOmng adequately, the showroom dis-
prays some gorgeous Singing Towers, other
handsome phonographs, a lot of pin ball
ga~es, and a great variety of Arcade
eqUIpment. Among out·of·town visitors
were: Frank Marty, San Jose; Coy and
Hughes from Coy Amusement Co., Berk·
eley; A. Thompson, Vallejo; Ivy and
Sonsa from Western Amusement Albany'
Red Davis, Mostly Amusement, 'Oakland;
V. Dent, San Jose; Al Metzler, Salinas; T.
Forsberg, Richmond; Asher Pizante Val-
lejo; P. J. Bell, Watsonville; Chas. bark
Tr~cy; Leon A. Sarkisian, Fresno; Bur;
Wmslow, Clear Lake, and Matthew Lagier
Susanville.
'
Hank Maser recently returned from
spending seven weeks East where he
looked over the business situation and
made arrangements in regard to po~t.war
business. Maser discussed some of his
plans but does not wish' to have them re-
vealed as yet. Suffice it to say that some
very interesting developments are pending.
. A well established and progressive firm
IS. the ' S. F. Operating Co., owned'by Jack
KIrby and Bill Duffin. While the firm
operates .a .lot of other equipment, they
are predommantIy music merchants spe·
cializing in Wurlitzer and Seeburg phono-
graphs. S. F . Operating Co. has quite a
remarkable :ecord. library which is I up-to-date wIth mmute care. The firm is
making a splendid altruistic contribution
by giving hundreds of records every month
to the Red Cross. Kirby said: "After we
are through with a record it is still good
for at least a hundred plays on home
ph?nographs. Also records, quite new,
~hlCh do. not become quickly popular are
mcluded m the lot. We have followed this
practice of giving our records to the Red
Cross ever since the shellac situation im-
proved and it was not necessary to return
used records for scrap." Being alert to
~very opportunity, S. F. bought out, with-
m the month, M. A. Pollard Co.'s Para-
mount Wired Music.
In addition to their activities in coin
machines, Jack Kirby and Bill Duffin are
interested in cattle raising. Little less than
a year ago they became owners of a twen-
ty thousand acre ranch boasting a 7-mile
lake. "Wild Horse Ranch" is situated in
Nevada, 65 miles from Elko. Kirby said
that there is probably the best deer hunt-
ing in the country and the fishing is un-
excelled. Six additional guest cabins ha've
been er~cted, and . Kirby and Duffin hope
that theIr many fnends will hear about it
and will avail themselves of the pro
"d
hospitality to share in the delights of
"Wild Horse Ranch."
Gisela Ney
Seattle
The snip-snip of a pair of shears in the
hands 9f Delilah exploded the myth of
Samson's strength in days of Biblical lore'
in our times of draft boards and war th~
skillful manipulation of an examining 'phy-
sician completely shattered the legend of
Super Strong Man Rudy Peterson.
The feats of muscle attributed to Coin
Row's Lump Boy has distended eyeballs
and brought forth exclamations of wonder
and disbelief. Like the time two automo-
bile bumpers were locked in mortal con-
flict: While the drivers were tugging and
pullmg, Rudy walked over, gently but firm-
ly grasped one of the cars, and lifted it
clear of the interlocking protrusion. Then
he dusted off his hands and walked away.
Rudy met his Delilah months ago: a
!erry boat. While carrying a game from
Its decks, the undulations of the boat un-
balanced the cargo and Rudy felt sharp
pain sear his back. When he marched off
to his draft board with a I-A card and a
br~ad grin, the Row felt that the full
weIght of Northwest Coindom--or at least
the best· 300-plus pounds of it-would
turn the tide of Victory more quickly.
But the board called it a cracked verte-
bra and the chagrined strong man returned
home with his I -A card pushed three
notches up and five down. So bitter was
the. disappointment that Rudy wilted to a
.fraIl 250 pounds; if hostilities do not cease
soon and thus end Rudy's brooding, he
(Turn to Page 58 )
If You Want
to Buy
5-Boll Pin Comes
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SEE--
PAUL A. LAYMON