Coin Machine Review (& Pacific ...)

Seeburg Gets Wire
Recorder License
CHICAGO - The
Armour
Resea rch
Foundation h as announced five new names
which have been added to th e roster of
those who are licensed to manufac ture tbe
Armour Magnetic Wire Sound Recorder.
These are E. H. Scott Radio Laboratorie ,
Inc., and J. P. Seeburg Corporation , both
of whom have Chicago plant ; th e Lawyt
Co rporation of Brooklyn, ew York; Ra-
diotechnic Laboratory, Evanston, Illinois,
a nd Boosey & H awkes, Ltd., of London,
England.
Audition, as well a scien tific tests, in -
cluding those covering frequency response
and dynamic ran ge, ha ve demonstrated
that th e Armour developm ent of f<¥!ordin g
magnetically on spools of wire nea rly as
fine as a human hair will give th e world
a reproduction of livin g performance of
hi gher fidelity than th e customary methods.
Thi method does not use a need le,-re-
cord in gs may be placed thousa nds of tim es
without scratch Or loss of fidelity. De-
velopm ents are still und er way, in cludin g
a magazi ne con ta ining th e spoo ls of wire
to be intercha ngeab le on a ll ma kes of
machines. However, it is not expected th a t
civi li an production, especia ll y in the hom e
radio field, will be ava ilable until some
time after th e war. Plans call for s im -
plicity of recording and playback which
will sa tisfy a child operator.
J. P. Seeburg Corporation , one of th e
largest manufacturers of co in operated
a utomati c phonographs, are li censed to in-
corporate wire recorde rs in th ese machin es,
and also to manufacture portable hom e
p honographs as well as magnetic recorder
adap tors for hom e radio sets.
With ce rta in limitation, Seeb urg has
been granted spec ial permission to ma ke
recordings for playback in machin es of
their manufacture.
tition s of one tun e an evening, he didn't
say.
Okay, Mr. Op era tor, that's all. You can
put away those Beethoven albums!
knows? There is plenty of li ghter semi-
classica l music to be used: '
A U. S. Park Service patrolman hated
to co ntrad ict Mr. Kipnis, " who ha s a
grea ter vo ice in mus ica l matters than I
have-a nd probably doesn't pun," but de-
clared there wasn' t a chan ce of th e plan's
workin g out. "Sales figures of recordings
shou ld prove that whim you ay 'popular'
mu sic, you mean ju t that. Th e great ma-
jority of people won't pay a ni ckel to hea r
a classic. Th ey want tunes th at get th e
joint jumpin'."
A girl typi st said, "Peop le wa nt speed
and nothing else. The war tc>mpo, you
know. After the war, it mi ght not be a
bad idea to slip an occasional classic in
among th e top tun es, and see how th ey go
over. If more of the better-known class-
icals were 'j azzed up,' as a few like
'Ma rth a' were, th e ord in ary person might
co me to like class ics better."
Finally, a ma le dancing instructor in-
~ i s t ed tha t "The average person can listen
to 'Is You Is or Is You Ain't My Baby'
a dozen tim es in an evenin g, but ju t try
to ima gine a ta vern c rowd , of thi s or any
future generat ion, liste nin g to selection s
from " P agliacci' or 'D ie Gotterdammerung.'
Th e essence of the mus ic box's appeal is
novelty: th e ever-changing jingle of th e
curren t pop ul ar hit-tune." Ju st how he
reconcil ed "novelty" with a doze,:;'"' repe-
Bard Opens L.A. Office
LOS ANGELES-Realizing th at .th e
West Coast is becoming, more and more,
a potent fac tor in th e co in machine fi e ld,
J. F. Bard, well-known Chicago distributor,
h as opened a di~tributing center for hi s
We te rn cu tome rs a t 619 Antonia Avenue.
Hi s products include indepen dent records
and manufactu reI's' accesso ri es, most of
which a re made in th e East.
Franz Green , Bard'
partner, thou gh
yo ung in years, is a n old hand in the
record business. Many years ago he intro-
duced "Telefunken", famous European
record ma ke, to th e American market.
La ter he became identified with "Co nti-
ne ntal". After an bonorable discharge
from th e U. S. Army, h e joined Bard's
co mpany in Chi cago.
Co ntin ental , Cordi on, Scandinavian, a nd
other successful record manufacturer ,
have pledged their full cooperation. Ship-
ments a re rollin g in every day a nd are
distributed a fast as th ey arrive.
* * *
"So you met your wife at a dance-
wasn't that ro man tic?"
"No, it was embarrassin g. I tbought she
was home taking care of th e kid.
COIN
MACH INE
REVIEW
ZINGG
THE GLORIFIED
UPRIGHT
FREE PI.AY
Thumbs Down on Classics
WASHINGTON, D. C.-Alexa nder Kip-
nis' ex pre sed hope tbat th e postwar world
might see phonograph playing classic has
finally buzzed into Washin gton . To see
what he could do w ith it th e Times-
Herald's Inquiring Photographer popped
into a local grill and so unded off with th e
Metropolitan Opera basso's remark. Th e
consen u : No. As though you didn't a l-
ready know, here are the as orted a n-
swers :
aid a "Governmen t gal ," "Everythin g
has its place; mu ic boxes don' t show much
of a profit excep t in places wh ere there is
dancing or drinking, and that's that. Some
dining places have 'p iped' mus ic, mostly
semi-classical, but tb at's to Ii ten to. Pop-
ular tunes are mostly for dan cin g. I ca n' t
ex plain it exactly, but a good hot tun e
p uts you in th e mood."
A night club cap tain "perso nally" didn't
think th ere was a chance beca u e three-
quarters of the phonograph' custo mers are
yo un gsters who want to jump. Oldsters,
he sai d, appreciate classical music beca use
they have acquired a taste for it, but tim e
and place must be considered a nd " most
classical pieces wouldn' t fit ni ght club at-
mosphere as a regular thin g."
Student Roxana Lukens wa the only one
who was dubiou s. She noted that radio
had mad e folks appreciate the classics
more than formerly, and said he'd hea rd
that sentim ental ballad were once quite
th e thing in taverns and night spo ts, if
what she' d heard about th e Gay Nineties
is tru e. "The vogue may have a comeback
in th e form of classical music boxes. Who
PIN GAME!
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15
fOR
f EBRUARY
1945