Coin Machine Review (& Pacific ...)
Issue: 1945 February - Page 15
Trade Talk
by
PA IJL W.BLA(;KFORD
The sign in th e fronti er dance h all,
" Don' t shoo t tb e pia no pla yer- he is doin g
th e best he ca n," mi ght well be pa ra-
phrased for the automati c phonogra ph a nd
vending mac hine operators who a re stru g-
glin g to ta ke care of th eir loca ti ons with
th e reco rds a nd merchandi se pa trons de-
sire. It's a heart-breakin g busin ess a nd
th e shortages a re not too plea ant a ll
along th e line.
We have no reason to beli eve th e situ -
a ti on will improve in 1945. In stea d of a
year of reconversion, as we were led to
beli eve a few months back, the prese nt
year will probabl y be a nothe r period of
wa r with sbortages more in ev idence th a n
in the past.
Insofar as phonogra ph reco rd s a re co n-
cerned th e pi cture is a bit bri ghte r. Shel-
lac eems ava ila ble in n ecessa ry qu an-
tities a nd th e p eace trea ty with Caeser
Petrillo put th e major platte r fac tori es
back in full production. Only shorta ges
of help and packing material s will hold
down the supply of discs during th e
month ahead . Th e major record produce rs
c la im the help and pac kin g materi al s itu -
ation is most critica l a nd will prohibit th e
delivery of a terrific number of records.
Here is where th e embryo record fa c-
tori es, which have mushroomed by th e
dozens in th e past two yea rs, come in.
They will be abl e to suppl y numbers un-
obta in abl e from tb e majors. Man y of th ese
small firms have disc of more than usual
merit a nd deserve the enco urag in g patron-
age of music operators.
For operator of merchandi se vendin g
machin es th e pi cture is more clouded.
Everyon e knows th e cigarette situation
a nd th ere is little chance th e condition will
improve before 1946 or 1947. Most ciga r-
ette operators are not attemptin g to vend
packs through their vendors but instead
place the allotment with th e location
own er a nd let him vend th em over the
counter to his regular customers. This
practi ce has won th e wholehea rted co-
opera tion of tb e loca tion own er, who is
anxious to do his reg ular patrons a favor
and glad to say " no cigarettes" to th e
hoa rders wh o make · th e round s pi cking
up as many packs as th ey ca n in th e
va rious spots.
Candy a nd confection vendors face more
shortages, too. Many of th e prominent
ba rs have been withdra wn f ro m th e ma rket
compl etely a nd the substitute produ cts of
question abl e composition have not re-
ce ived a ready recep tion.
0 ea in g of sup-
pli es in this fi eld is in th e offin g a nd more
cuts in ca ndy manufac turin g a re bein g
considered accordin g to advices from Wash-
ington. Th e government is determin ed to
impress upon th e n ation at la rge that we
are engaged in an all-out wa r and a ny
complacency will not be tolerated. H ow-
ever, th ere isn't an operator of confection
vendors who wouldn't be glad to store hi s
machin e if the products went to our men
in uniform. The governm ent is determin ed
to see that GI Jo e gets all he wants and
the biggest candy manufacturers in th e
fie ld are makin g milli ons o[ ba rs for our
boys a nd girls in uniform .
Opera tors ca n take co nsolati on in th e
fact th a t th ey alone a re not di c riminated
aga inst. S hortage preva il in almost every
in dust ry and fi el d yo u mi ght mention. For
exa m ple, here on TH E R EVI EW we've ba t-
tl ed mi ghtily to kee p thi s publi ca tion com-
ing to you regul a rl y. First of all , we are
operatin g on a r educed pa per suppl y 25
per cent below our consumption in 1942.
We have cut th e weight o[ the paper and
trimm ed the co rn ers to keep th e book
co min g to yo u. We a re not compl aining,
beca use our accepta nce is th e /!: rea te t in
the history of th e publica tion a nd we are
glad to do our bit towa rds th e wa r effort.
Today we a re printin /!: more news and
news fea tures th a n ever before, an d pla n
to co ntinu e to ma inta in ou r full cove rage
of im po rta nt events in thi s fi e ld. In fac t,
our editori al staff has bee n enl a rged an d
st re n/!:th ened with thi s in mind. We be-
li eve th a t thi s i our fi rst duty a nd re-
s pons ib ilit y, a nd we shall co ntinu e to de-
,·ote our best efforts to th e im po rta nt edi -
tori a l ass ig nm e nt whi ch is ours.
This is not a pretty editori a l to write
a nd we do not wa nt to be acc used of
pa intin g a pi cture o f gloo m a nd [utility,
but in th ese hecti c time th e truth must
he faced , a nd faced squarely. So th e nex t
time yo u !!;et a squ a wk from a loca ti on
own e r a nswer him thus ly: " Remembe r th e
old s i!!; n in th e sa loon about th e p ia no
pl aye r ? Don' t shoot him , he's doin g the
best he ca n, a nd, broth er, tod ay I'm th at
pian o pl aye r 1"'
Curtiss Saves Paper
CHI CAGO- Curti ss Ca ndy Co. e ti -
mates that it has salva ged 18 million
pounds of pa per s in ce th e wa r began .
Appro ximately 15 milli on pounds of thi s
was co ll ec ted through a n extensive ca rton
return ca mpa ign, said to be th e first of
its type, for whi ch Curtiss sa lesmen were
shown how to open cartons a nd accumu -
late th em so that th ey would not be s poil ed
for re- use.
COIN
MACH INE
REVIEW
13
FOil
FEBRUARY
1945
a Limited Number-Act Quick
De., ' M,. Slade:
W ired you f, anchlse money
today, down payment \amot-
row.
Send me blu&-prlnts and
Instructions on building of
pla\form. We ca n have plat-
form r .... dy when machine
arrives for InsUlliatlon. We
want to st8l'\ Oct. 27\h-
l ooner than we expected.
Hoping to meet you soon.
Vet'Y truly yo urs,
Macon , Ga. -C • .I. Martin.
Bauer·Up Co.,
Attention: A. R. Slade, 231 W. Wis. Sponland Arcade,
Jacksonville, Fla.
consln Ave.
A I, Mailed special dellv..., toda, $1500
dollars deposit on two BaUM·Up Games. Dea,
Slade:
delivery gU8l'anteed UI In 115 day. out of
I am
~~~u~t?on,:,ac~~~~~ln~n~~~~~I' n1~tI~ BATTER·UP 81 aGreed
order Is only the start of somo nlco vol. on \he phone. Rush
ume business. Believe you have real hot blu&-prlnts 10 we can
money mUM. Please confirm accept- g" atarted.
ance
ordOt' by retu'n mall . Personal
You,. trul"
regards.
Henr, O. Lemke,
T. E. Hlo,n ••
Lemke Coin Machine Co.
De\POlt.
M,.
0'
SEE ITI
At
Milwaukee
New York" New England
Contact
Geo. Ponser CO.
2 Colum bus Clrcre, N. Y. C. 19
DISTRIBUTORS
Penn., Def., Md., N. tI.,
Contact
ARCO SALES
S 6. 15th St., Phil .. ; Pa.
I
Michigan
eon\ac\
Lemke Coin Madlin. Co.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVEL Yl
31 Ve,no"
De\POI\
by
PA IJL W.BLA(;KFORD
The sign in th e fronti er dance h all,
" Don' t shoo t tb e pia no pla yer- he is doin g
th e best he ca n," mi ght well be pa ra-
phrased for the automati c phonogra ph a nd
vending mac hine operators who a re stru g-
glin g to ta ke care of th eir loca ti ons with
th e reco rds a nd merchandi se pa trons de-
sire. It's a heart-breakin g busin ess a nd
th e shortages a re not too plea ant a ll
along th e line.
We have no reason to beli eve th e situ -
a ti on will improve in 1945. In stea d of a
year of reconversion, as we were led to
beli eve a few months back, the prese nt
year will probabl y be a nothe r period of
wa r with sbortages more in ev idence th a n
in the past.
Insofar as phonogra ph reco rd s a re co n-
cerned th e pi cture is a bit bri ghte r. Shel-
lac eems ava ila ble in n ecessa ry qu an-
tities a nd th e p eace trea ty with Caeser
Petrillo put th e major platte r fac tori es
back in full production. Only shorta ges
of help and packing material s will hold
down the supply of discs during th e
month ahead . Th e major record produce rs
c la im the help and pac kin g materi al s itu -
ation is most critica l a nd will prohibit th e
delivery of a terrific number of records.
Here is where th e embryo record fa c-
tori es, which have mushroomed by th e
dozens in th e past two yea rs, come in.
They will be abl e to suppl y numbers un-
obta in abl e from tb e majors. Man y of th ese
small firms have disc of more than usual
merit a nd deserve the enco urag in g patron-
age of music operators.
For operator of merchandi se vendin g
machin es th e pi cture is more clouded.
Everyon e knows th e cigarette situation
a nd th ere is little chance th e condition will
improve before 1946 or 1947. Most ciga r-
ette operators are not attemptin g to vend
packs through their vendors but instead
place the allotment with th e location
own er a nd let him vend th em over the
counter to his regular customers. This
practi ce has won th e wholehea rted co-
opera tion of tb e loca tion own er, who is
anxious to do his reg ular patrons a favor
and glad to say " no cigarettes" to th e
hoa rders wh o make · th e round s pi cking
up as many packs as th ey ca n in th e
va rious spots.
Candy a nd confection vendors face more
shortages, too. Many of th e prominent
ba rs have been withdra wn f ro m th e ma rket
compl etely a nd the substitute produ cts of
question abl e composition have not re-
ce ived a ready recep tion.
0 ea in g of sup-
pli es in this fi eld is in th e offin g a nd more
cuts in ca ndy manufac turin g a re bein g
considered accordin g to advices from Wash-
ington. Th e government is determin ed to
impress upon th e n ation at la rge that we
are engaged in an all-out wa r and a ny
complacency will not be tolerated. H ow-
ever, th ere isn't an operator of confection
vendors who wouldn't be glad to store hi s
machin e if the products went to our men
in uniform. The governm ent is determin ed
to see that GI Jo e gets all he wants and
the biggest candy manufacturers in th e
fie ld are makin g milli ons o[ ba rs for our
boys a nd girls in uniform .
Opera tors ca n take co nsolati on in th e
fact th a t th ey alone a re not di c riminated
aga inst. S hortage preva il in almost every
in dust ry and fi el d yo u mi ght mention. For
exa m ple, here on TH E R EVI EW we've ba t-
tl ed mi ghtily to kee p thi s publi ca tion com-
ing to you regul a rl y. First of all , we are
operatin g on a r educed pa per suppl y 25
per cent below our consumption in 1942.
We have cut th e weight o[ the paper and
trimm ed the co rn ers to keep th e book
co min g to yo u. We a re not compl aining,
beca use our accepta nce is th e /!: rea te t in
the history of th e publica tion a nd we are
glad to do our bit towa rds th e wa r effort.
Today we a re printin /!: more news and
news fea tures th a n ever before, an d pla n
to co ntinu e to ma inta in ou r full cove rage
of im po rta nt events in thi s fi e ld. In fac t,
our editori al staff has bee n enl a rged an d
st re n/!:th ened with thi s in mind. We be-
li eve th a t thi s i our fi rst duty a nd re-
s pons ib ilit y, a nd we shall co ntinu e to de-
,·ote our best efforts to th e im po rta nt edi -
tori a l ass ig nm e nt whi ch is ours.
This is not a pretty editori a l to write
a nd we do not wa nt to be acc used of
pa intin g a pi cture o f gloo m a nd [utility,
but in th ese hecti c time th e truth must
he faced , a nd faced squarely. So th e nex t
time yo u !!;et a squ a wk from a loca ti on
own e r a nswer him thus ly: " Remembe r th e
old s i!!; n in th e sa loon about th e p ia no
pl aye r ? Don' t shoot him , he's doin g the
best he ca n, a nd, broth er, tod ay I'm th at
pian o pl aye r 1"'
Curtiss Saves Paper
CHI CAGO- Curti ss Ca ndy Co. e ti -
mates that it has salva ged 18 million
pounds of pa per s in ce th e wa r began .
Appro ximately 15 milli on pounds of thi s
was co ll ec ted through a n extensive ca rton
return ca mpa ign, said to be th e first of
its type, for whi ch Curtiss sa lesmen were
shown how to open cartons a nd accumu -
late th em so that th ey would not be s poil ed
for re- use.
COIN
MACH INE
REVIEW
13
FOil
FEBRUARY
1945
a Limited Number-Act Quick
De., ' M,. Slade:
W ired you f, anchlse money
today, down payment \amot-
row.
Send me blu&-prlnts and
Instructions on building of
pla\form. We ca n have plat-
form r .... dy when machine
arrives for InsUlliatlon. We
want to st8l'\ Oct. 27\h-
l ooner than we expected.
Hoping to meet you soon.
Vet'Y truly yo urs,
Macon , Ga. -C • .I. Martin.
Bauer·Up Co.,
Attention: A. R. Slade, 231 W. Wis. Sponland Arcade,
Jacksonville, Fla.
consln Ave.
A I, Mailed special dellv..., toda, $1500
dollars deposit on two BaUM·Up Games. Dea,
Slade:
delivery gU8l'anteed UI In 115 day. out of
I am
~~~u~t?on,:,ac~~~~~ln~n~~~~~I' n1~tI~ BATTER·UP 81 aGreed
order Is only the start of somo nlco vol. on \he phone. Rush
ume business. Believe you have real hot blu&-prlnts 10 we can
money mUM. Please confirm accept- g" atarted.
ance
ordOt' by retu'n mall . Personal
You,. trul"
regards.
Henr, O. Lemke,
T. E. Hlo,n ••
Lemke Coin Machine Co.
De\POlt.
M,.
0'
SEE ITI
At
Milwaukee
New York" New England
Contact
Geo. Ponser CO.
2 Colum bus Clrcre, N. Y. C. 19
DISTRIBUTORS
Penn., Def., Md., N. tI.,
Contact
ARCO SALES
S 6. 15th St., Phil .. ; Pa.
I
Michigan
eon\ac\
Lemke Coin Madlin. Co.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVEL Yl
31 Ve,no"
De\POI\
Future scanning projects are planned by the International Arcade Museum Library (IAML).