Coin Machine Review (& Pacific ...)

Who'll Dig Up The Wooden Indian?
THE OLD INDIAN-CHARGED WITH A ' SHOT OF - INGENUITY
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FROM A SMART MANUFACTURER-WILL SET SALES RECORDS
I ~
Those noble ambassadors of the rugged
red face, the cigar store Indians, are ex-
pending their chests these days. Homage
is being paid them on every Main Street.
They are reappearing from coast to
coast, outside, as well as inside, retail
tobacco establishments, and even in the
front windows of a New York department
store. But, alas, there is a dwindling stock
of the old time cigar store Indians. A lot
of them have met their "Waterloo" and
the remaining braves are bringing a fancy
price from antique dealers.
All of which brings us around to the
point of sticking out our neck and offer-
ing some enterprising manufacturer of
cigarette vendors A FREE IDEA! Why
couldn't all the salient features of the old
wooden Indian be incorporated in a modern
cigarette vendor, appropriately called "The
Chief' ? The machine could be cast of
metal and take on the physical character-
istics of, the old warrior of yesteryear. The
tomahawk could give way to a hand hold-
ing a showing of the brands his "in-
nards" hold ready for vending and a chute
for coins could be along side each brand
pictured. Delivery should rightfully be
made down his other extended arm and the
pack could land in his open palm-jackpot
style.
Sound silly? Don't scoff or laugh. Some
day someone :Will come out with such a
novelty vendor and it will be a sensational
rage the country over. The advertising and
iie-in possibilities are unlimited and "The
Chief" can adjust his regalia to conform
with any type of special interior_ Patrons
would be naturally attracted to the unit
and a new coat of "war paint", once in
awhile, would serve to keep him forever
attractive.
The. old Indian is getting a lot of pub·
li'city these days. Indian chiefs and princes-
ses have posed for photographs in almost
every major city. The Associated Press has
sent out full page layouts of these nostal-
gic "shots," I while other picture syndicates
and photo editors of principal papers and
magazines have furnished the public with
reproductions of the elaborate carvings on
the old cigar store guardians. At the same
time the radio has been reverberating with
yarns about these majestic statues and what
they typify, as symbols of America's first
industry and as distinct Americana.
Recently Captain MilleI' Freeman, Bel-
levue, Washington, described his plans for
the formation of a Society for the Preserva-
tion of the Cigar Store Indian, before a
New York Tobacco Table. The next day
newspapers and broadcasters brought the
idea before the pul:llic. Men and women
in all walks of life expressed their en:
thusiasm. When full scale organizational
activities are conducted l it is anticipated
that this will be an association embrac-
ing even more notables than the Kentucky
colonel.
Captain Freeman intends to establish a
museum for housing of the finest figures
in the Pacific Northwest. Famous collectors
of the statues like Dr. A. W. Penderghast,
of Terre Haute, Ind., and Alden Scott
Boyer, Chicago, are honorary members.
]tIst how many Indians remain in the
country is problematical, but as a result of
............
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I'M SITTING riGHT
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JAMES E. DEARSTYNE, of the
Fort Orange Vending Com-
pany, operates over 700
Rowe Cigarette Vending
Machines in Albany, N. Y.
"When you own Rowe cigarette vending
machines, you don't have to worry about
looking around for better equipment
every time a machine appears on the mar-
ket. From the point of view of value-min.
imum servicing - performanc~ - appear·
ance-you've already got the best machine
on the market.
"That's why I'm satisfied with the Rowe
equipment I have - I'm satisfied, that is,
until the brand new Rowe Crusader comes
along! Right now, I'm just going to sit
Mexico Keeps Cigs
MEXICO CITY - While the United
States is exporting cigarettes to Mexico,
this country, where they are plentiful, is
sending virtually none to the States.
Mexican manufacturers say they would
produce more if they thought they could
capture a permanent -foreign market, but
believe that after the war U. S. smokers
will forget them. So they are concentrat-
ing on the home market.
The smoker here can choose between
the Mexican product, at a nickel a pack-
age, or from United States fags which
cost 35 cents at most stores. There is no
ceiling price here. Smokers can choose
f(om more than a hundred native brands,
but smoking the higher priced U. S. cig-
arette is a sign of distinction.
Parinas Back Home
SAN FRANCISCO-Dick and Tony Pa-
rina of R. A. Parina & Co., are back on
the coast after a 4-weeks trip East during
which they renewed their representation on
the DuGrenier line and G-V Vendors and
product~ for the West, as well as signing up
several additional lines which will shortly
be announced.
The Parinas spent some time at the Du-
Grenier plant at Haverhill, Mass., and called
on Chicago factories, and attended several
NAMA meetings in New York and Chicago.
••••••••••••• ••• •
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AND SITTING 'RETT'I!
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co.,
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tight with my 700 machines-they're built
to last. I figure until Rowe can show me
something better, I'm sitting pretty!" -
-And we're going to show you some·
thing better, Jim •.. soon. The Rowe ma-
chine of tomorrow will incorporate not
only the Rowe-pioneered features of the
past but the Rowe-firsts of the future. It's
worth waiting for-until Rowe, now mak.
ing bombs bound for Tokyo, starts to
manufacture Rowe's latest and greatest
cigarette vending machine-The Crusader.
MANUFActURING
the news several hundred have been
brought into the limelight.
There is nothing to prevent some smart
manufacturer from cashing in on this novel
affection evidenced for a bit of early Ameri-
cana. THE REVIEW has Ilot patented or
regi'stered the idea and passes it along to
the Industry for the benefit of all. We'll be
happy to receive a modest. "Thank You"
from the enterpriser who follows through
and makes a cool million on the idea. ,
INC.
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FOR
AUGUST
J945
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We're publ - h- er Thall Ever!
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ar. It's free!
............................
Belleville, N. J.
World's Leading Manufacturers of Automatic Merchandising Equipment
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