Coin Machine Review (& Pacific ...)

Sherma~ Anti•T rust Act Must Be
By.Passed
The smaller companies group thought of
this barrier, too. They first put their prob•
!em squarely before the anti•trust division
of the Department of Justice and received
the assurance that if their activities were
ever judged in violation, proceedings would
he limited to an injunction in equity only.
In other words, no criminal action unless
the group should later ignore any order to
cease and desist which might be issued.
Vendors Should Be Ready For Whatever
May Come of Th is Move
Whether a price rise on cigarettes is
coming or not, vendors should prepare to
meet it. In those states where cigarettes
retail for 15c there would be a big job
ahead changing over machines to operate
for 20c. Some of the older type machines
would have to be junked. Pennies would
have to be inserted in the packs for change
and with the lack of cellophane this would
be a problem, to say nothing of the diffi.
culty of obtaining enough pennies. And an
average load of say 150 packs would take
either $4.50 or $6.00 according to the
amount of change necessary. Multiply that
by the number of machines you have and
add some for stock in your warehouse and
if you have any considerable number of
machines you will find that you would
have to dig up some extra cash. The pen•
nies may be worth par at all times but
you can not pay bills with pennies in your
machine stock. The price raise may not
come but we thought that the organized
efforts of these smaller manufacturers were
important enough to lay before you.
Rationing of Cigarettes Not LikeTy
OPA definitely does not want to add cig.
arettes to its list of rationed items. ·Chester
Bowles and his cohorts are undoubtedly
viewing the cigarette shortage with a bit of
a smile if only because it is one inconveni•
ence which can not be blamed on the
ration boards. But the public is getting
very warm under the collar and, as most
vendors know from personal contacts, very
suspicious. Most people think there • is a
nigger in the woodpile. We in the tobacco
business know that the situation is beyond
the control of the manufacturers. They
have had shortages of tobacco, shortages of
labor and enormous Armed Service orders
to fill and fill first. Jobbers say that there
has been very little black marketing or
bootlegging but claim that ceiling prices
have been widely broken by retailers. Re•
tailers, and this includes vendors who de•
pend on jobbers for their cigarettes, claim
that they have been pushed around and
both OP A and the big manufacturers may
be expected to step into this picture soon
if the acute shortage continues. Every
sound thinking cigarette maker knows that
Mr. John Public is bi's real customer and
when this much.advertised.to fellow com.
mences to get the idea that the cigarette
manufacturer is giving him the double•
cross ( as many a consumer does think),
it is time for the manufacturer to look into
the situation. To be blamed by a million
customers for something he has not done
does not sit well with a multi.million do].
lar manufacturer.
"Ask For Our Brand of Cigarettes
Every Tim e"
That is the cheerful and optimistic cry
of the radio announcer. But John Public
is getting rather tired of walking a mile
just to ASK for his favorite brand.
Smokers OK 1 c Raise
NEW YORK-According to a public
opinion survey by the newly formed
Smaller Tobacco Manufacturers section of
the Grocery Manufacturers of America,
four out of five cigarette smokers are
willing to pay a cent a package more for
favorite brands to help the smaller manu•
facturer stay in business.
In taking the poll, interviewers pointed
out that leaf tobacco prices have more
than doubled since 1940, while ceiling
prices have remained at prewar levels. Ac.
cording to STM, if more of the smaller
companies are forced to liquidate or sus.
pend business, more brand cigarettes will
disappear from the market.
The response of 69.4 percent favoring the
price rise came from men and women, half
of whom were smokers and half non•
smokers. Of the smokers 56.4 percent were
men and 43.6 percent women. As a group
58.4 percent of the non.smokers favored
the rise as well as 80.4 percent of the
smokers polled.
Walt Shrum on Tour
HOLLYWOOD - Walt Shrum and his
Colorado Hillbillies, recording artists on
Rodeo Records, have completed the record•
ing of a group of new numbers and are
now shoving off for a long European USO
tour to entertain servicemen in all parts of
the continent.
Shrum and his band have been very
popular on automatic phonographs and
Rodeo records are selling in substantial
quantities to operators throughout the na•
tion.
Smokes for Ducats
BUFFALO, N. Y.-Some canny cigarette
merchandiser, assuming he'd had the fore•
sight to pick up two 40.yard•line seats for
the Army.Notre Dame .game, could have
hit a jackpot in vendable merchandise by
following up an advertisement in the "Ev.
ening News" :
"Notre Dame.Army game: I have an ex•
tra room at Hotel Pennsylvania, but no
tickets. If you have two extra tickets, but
no room, I'll swap, or if you prefer, I will
swap popular brands of cigarettes for tick•
ets. Box V. V . . 24, News office."
The game, scheduled for November 11
at New York's Yankee Stadium, was sold
out months ago.
E ditor's Note: Or was it a cigare tte
man who _was offerin g the sm okes?
Smoked Out
CHICAGO-Mrs. Catherine Winiecki,
38, was granted a separate maintenance
from her husband, Harry, after she told
Circuit Judge Feinburg that he put out his
cigarettes by pushing them in her face.
"With the cigarette shortage being what
it is," Judge Feinburg told Winiecki, "you
better give up smoking."
* * *
Mary had a little skirt,
She stood before the light,
Who gives a damn for Mary's lamb
With Mary's calves in sight?
C O IN
MACH INE
REVIEW
Get
ZINCO
63
AT YOUR
DISTRIBUTOR
';PR
DECEMBER
1944
WILLIAMS
MANUFACTURING COMPANY
161 W. Huron St . , Chicago 10, Ill .
•••••••••••••••••••••••••••
: ECONOMY'S REPUTATION IS NATIONWIDE! :
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WE SUPPLY THE ENTIRE INDUSTRY WITH PARTS AND SUPPLIES,!
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GENU INE SEEBURG AND BALLY GUN LAMPS
IN LOTS OF 10 . . . 60c EACH
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WRITE FOR SPECIAL PRICE IN LOTS OF 100!
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BALLY MOTORS FOR RAPID FIRES
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Small Quantity on Hand-Write Immed iately for Price!
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NEW MAPLE BALLS
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FOR SKEE ALLEYS AND PLAY BALLS
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For 14 Ft. Skee Alleys, 3 1 /a, 10, $5.50; 100 ............................................ $52.00 •
For 9 Ft. Skee Alleys, 2 ¼ , 10, $5.50; 100.................... ......................... 52.00 •
For Play Balls and Roll in the Barrel, 1 0, $4.25; 100.. ......................... 38.50 •
Announcing the Opening of
K. Ii M. SERVICE
Specializing in re pai ri ng al l types of coin-
o pera ted eq ui pment . Refi nis hing a nd reb uild-
ing sl ots a sp eci alty.
All work don e by co mpete nt, ex perie nced
mecha nics. Rea sona ble ra tes-prompt, efficie nt
service. G ive us a tr ia l.
721 SOUTH VALENCIA
FAirfa x 9841
Los Angeles 14, California
:
COIN WRAPPER·S
75,000 ...................... 50c
1 oo,ooo .................... ,.48c
:
1 0,000 ........................ 65c per 1,000
25,000 ........................ 60c per 1,000
50,000 ........................ 55c per 1,000
•
per 1 ,000 •
per 1 ,000
250,000 ...................... 45c per 1,000 •
F.O.B. NEW YORK
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TERMS- 1 /3 Deposit with Order, Balance C.O.D.
WRITE for PRICE LIST of PARTS, SUPPLIES, TUBES, FUSES, WIRE, Etc., Etc . . •
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: ECONOMY SUPPLY COMPANY :
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615 TENTH AVE., NEW YORK CIT~ ( Phone BRyant 9-3295) •
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