Coin Machine Review (& Pacific ...)
Issue: 1943 April - Page 11
The Outlook f.or the Vending
Machine Operator
by R. E. Leland
(NO TE-R. E. Lela nd h as been op-
e rating vendin g machines throu ghou t
the W e st f or the p ast 2 4 year s. 'His
op erations h ave bee n
m a intaine d
through two world wars a nd his com-
m e nts a nd d eductions a re b ased on ac-
tual e x p e rie n ces. Mr. L ela nd is T r eas-
u rer o f the W este rn. Vending M achine
Ope r a tors Associa tion. - THE E DIT -
ORS. )
wartime conditions, th e problems
D UE and to habits
of operators of merchandise
vending
changes
chandise
niche to
machines have undergone drastic
during the past year. The mer·
vendin g machine has a definite
fill in our present national econo·
my, and the man who is responsible for
its efficient operation, really has a job to do.
Many machines h ave been moved from
,peace time locations, to trai ning camps
and Defense plants, and are fi ll ing a real
need. A cold drink, a candy bar, a handful
of peanuts or a stick of gum, does give a
welcome "lift."
However, the difficulties now confronting
the operator . can not be minimized. H is
chief problem, and a real one, is getting
merchandise. The rationing of sugar, which
has curtailed the production of cold drinks,
candy bars, bulk candies, and chewing gum,
is a constant worry. Prices on most vari·
eties of salted nuts have about doubled,
but this condition has been somewhat off·
set by increased sales. Ball gum seems to
be gradually disappearing from machines,
and the quality in most of those remaining
is v.ery poor.
The "mortality" rate among vending
machine operators during the past year, has
greatly increased. Th.¢se are principally the
disillusioned victims -of professional "route
sellers," who flourished' during the Depres·
sion years. Most of the regular and estab·
lished operators are ' still continuing their
business. Some however, have consolidated
their routes, and from patriotic as well as
finan cial reasons, have gone on the swing
or graveyard shifts in war plants. This
has enabled them to keep their business
going, by devoting a few hours during the
day to their machines.
Quite a number of operators have taken
in all of their machines "for the Duration,"
and are giving their time to war work. If
the difficulty in getting merchandise be·
comes more acute, many others in the busi·
( See O UTLOOK, Page 17)
SENSATIONAL' VALDES IN ALL
TYPES OF EQUIPMENT!
MUSIC
Singing Pictures Speakers (NewL.$ 18 .50
Rock-Ola Rhythm Master 16 ........... . 49 .50
Rock-Ola Imperial 16 ..................... . 59 .50
Rock-Ola Imperial 20 ..................... . 69.50
Rock-Ola Super ......... ...................... . 239 .50
Rock-Ola Master ................... ..... ... . 189. 50
Rock-Ola Standard .............. ........ . . 144. 50.
Rock-Ola Playmaster and
Spedravox ...... ............................ 229.50
Wurlitzer 616 ................ ................. . 59.50
Wurlitzer Model 24 .......................... 109.50
Wurlitzer 61 with Stand................. . 99.50
Wurlitzer 500 ............... ................... 179.50
Wurlitzer 600 ....... ......... .... .............. 159.50
Wurlitzer 750 ...... ............................ 365 .00
Wurlitzer 780 ...... .......... .............. .... 375.00
Wurlitzer 800 ............................. ..... 360.00
Seeburg Gem ............. ................. .... 129.50
Seeburg Regal ................................ 139. 50
Seeburg Plaza ...... .......................... 149.50
Seeburg Crown """ "" " " " " " " """" 149.50
See burg Casino .. .............. ............ .... 159.50
Seeburg Colonel R.CES ................... 349.50
Seeburg Mayfair ............ ......... ....... 169. 50
Seeburg Commander ROES ...... ...... 329.50
Seeburg 8800 RC ............................ 425 .00
Seeburg 9800 RC ................ ............ 450.00
Seeburg 12 Record Keyboard........ 49 :50
Playboys .......................................... 29 . 50
2-Packard Plamor Steel Cabinets
(Newl for Buried Jobs .......... ea . 39 . 50
LEGAL EQUIPMENT
Bally Torpedo ........................ ........ .. $194 .50
Keeney Submarine .......................... 184.50
Scientific Batting Practice ...... ..... . 119.50
Exhibits Vibrant Foot Ease...... ........ 79 .50
Watling You Guess'it Scale ...... .... 119. 50
Mills Scales ...... .... .......... ................ 34.50
Target Skills & Big Game Hunters 16.50
Gottlieb Grippers-3·Way ..... ..... 16.50
Shockers .......... ..................................
8.50
Gottlieb Grippers-l·Way ............
9 .50
Seeburg Hockey .............................. 69 . 50
Western Deluxe Baseball liteup
Backboard ...... .............. ................ 69 .50
Ten Strike ................ .... ....................
High Dial................... .......................
Skeeballette ................ ....... ... ..........
Bally Alley ...... .......... ........ ................
Bally Bullseye .... ......... .....................
49 .50
64 .50
49.50
29 .50
49 .50
COUNTER GAMES
Cubs lc & 5c .................................. $
Aces 5c .................... ............ ........ ....
liberty's 1 c .............................. ......
American Eagles (Newl l c............
American Eagles (Usedl lc............
Marvels ..... .......................................
Daval 21 (Newl ...... .......... ..............
4 .95
4 .95
6 .95
9 .95
6 .95
6.95
6.50
CONSOLES
1939 Bangtails 7 Coin Head .... ...... $119 .50
1940 Bangtails 7 Coin Head (like
New I Jackpot .......... ..... ............. 274 .50
Buckley Track Odds (Old HeadL ... 169. 50
Buckley Track Odds (New Headl
Serial No . 11124-11502 .............. 525 .00
Pace ' s Reels 5c................ ................ 94 .50
Pace's Reels 25c .......... .................. 149.50
Saratoga 5c with raiL.................. 94.50
Sar atoga 25c ...... .... .............. .......... 149.50
Mills Square Bell ............................ 59.50
Jennings liberty Bell Flat Top........ 29 .50
Jennings liberty Bell Slant Top.... 39.50
Jennings Derby Day-Flat Top...... 29.50
Jennin,;!s Derby Day-Slant Top.... 39 .50
Stoner s Zippers .............................. 39.50
Ballys RolI'em 7 Coin New Type
Head ............................................ 149 .50
Ballys Tanforan .............................. 79 . 50
Exhibits Chuck-A-lette 7 Coin
Head ..... ........... ............................ 49 .50
Jennings Good luck ........................ 29 . 50
Jennings Fast Time-P. O . ..... ..... 69 .50
Jennings Fast Time-F.P. .............. 69.50
Watling Big Game-P . 0 ............. 84 . 50
Mills Jumbo Parade (late Headl
P. O ............................................. 114 .50
Mills Jumbo Parade (late Head I
F. P. ................ ............................ 89 .50
Pace Reels Combination Convertible
to F. P. & P. O ........................... 149. 50
Bally Ray's Track Serial over 4300 94 .50
Bally long Champ (largeL ............ . 49 . 50
Exhibits Races 7 Coin Head ....... .. . 49 . 50
Bally Solitaire Flicker ...... ............ .. 39. 50
Galloping Dominoes (Cracked
Glassl ......................................... . 39 .50
Keenet s Kentucky Club ................. . 89 .50
Bally 'The Favorite" 9 Coin Head 89 . 50
Sugar King P. O. (Floor Sample!.. 79.50
Jennings Totalizer P. O . (Floor
Sample I ...................................... 169.50
Jennings Triple Entry .................... 124.50
SLOTS
Jennings 4 Star Chief 5c ...... ........ $ 79 .50
Jennings 4 Star Chief 10c ............ 84 . 50
Jennings Silver Chief 5c .............. 149.50
Jennings Silver Chief 10c ............ 159.50
Jennings Slot Console 5c (like
Newl ............................................ 149. 50
Jennings Triplex .............................. 94 . 50
Columbia's (Convertible to lc-5c-
10c-25c play I .............................. 59 .50
Caille Playboys 5c ........................ 89 . 50
Caille Playboys 10c ........................ 99 .50
Caille Commanders 5c .................. 69 .50
Caille Commanders 10c ................ 79 .50
Caille Slot Console 10c .................. 94 .50
Watling Rol-A-Top (2-41 5c.......... 47.50
Watling Rol-A-Top (2-41 25c........ 69 .50
Watling Rol-A-Top (3-51 5c........ 59.50
Mills Cherry Bell SOc (like New!.. 450.00
Pace Comet (3-51 5c...................... 49 .50
Pace Comet (3-51 10c.................. 54 .50
Pace Deluxe Slugproof 5c.............. 94 .50
Pace Deluxe Slugproof 10c............ 99 .50
Pace Deluxe Slugproof 25c ............ 129.50
Pace Rocket Slugproof 5c .............. 109. 50
Pace Rocket Slugproof 10c .. , ... " .. 114.50
Pace Rocket Slugproof 25c .......... 139 .50
Pace Deluxe 5c ................................ 94 .50
Pace Deluxe 10c .............................. 99 . 50
Mills 9.T. Gold Chromed-5c...... 69 .50
Mills 9 .T. Gold Chromed-lc...... 49 .50
Mills 9 .T. Gold Chromed-l0c.... 79 .50
Mills Slot Stands unpainted (new
in original crates!...................... 18 .50
113 Deposit-Balance C.O.D.
State Distributor for Seeburg Phonographs and Accessories
MILWAUKEE COIN MACHINE COMPANY
3130 W. LISBON AVENUE
MILWAUKEE, WISCONSIN
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
11
FOR
APRIL
1943
Machine Operator
by R. E. Leland
(NO TE-R. E. Lela nd h as been op-
e rating vendin g machines throu ghou t
the W e st f or the p ast 2 4 year s. 'His
op erations h ave bee n
m a intaine d
through two world wars a nd his com-
m e nts a nd d eductions a re b ased on ac-
tual e x p e rie n ces. Mr. L ela nd is T r eas-
u rer o f the W este rn. Vending M achine
Ope r a tors Associa tion. - THE E DIT -
ORS. )
wartime conditions, th e problems
D UE and to habits
of operators of merchandise
vending
changes
chandise
niche to
machines have undergone drastic
during the past year. The mer·
vendin g machine has a definite
fill in our present national econo·
my, and the man who is responsible for
its efficient operation, really has a job to do.
Many machines h ave been moved from
,peace time locations, to trai ning camps
and Defense plants, and are fi ll ing a real
need. A cold drink, a candy bar, a handful
of peanuts or a stick of gum, does give a
welcome "lift."
However, the difficulties now confronting
the operator . can not be minimized. H is
chief problem, and a real one, is getting
merchandise. The rationing of sugar, which
has curtailed the production of cold drinks,
candy bars, bulk candies, and chewing gum,
is a constant worry. Prices on most vari·
eties of salted nuts have about doubled,
but this condition has been somewhat off·
set by increased sales. Ball gum seems to
be gradually disappearing from machines,
and the quality in most of those remaining
is v.ery poor.
The "mortality" rate among vending
machine operators during the past year, has
greatly increased. Th.¢se are principally the
disillusioned victims -of professional "route
sellers," who flourished' during the Depres·
sion years. Most of the regular and estab·
lished operators are ' still continuing their
business. Some however, have consolidated
their routes, and from patriotic as well as
finan cial reasons, have gone on the swing
or graveyard shifts in war plants. This
has enabled them to keep their business
going, by devoting a few hours during the
day to their machines.
Quite a number of operators have taken
in all of their machines "for the Duration,"
and are giving their time to war work. If
the difficulty in getting merchandise be·
comes more acute, many others in the busi·
( See O UTLOOK, Page 17)
SENSATIONAL' VALDES IN ALL
TYPES OF EQUIPMENT!
MUSIC
Singing Pictures Speakers (NewL.$ 18 .50
Rock-Ola Rhythm Master 16 ........... . 49 .50
Rock-Ola Imperial 16 ..................... . 59 .50
Rock-Ola Imperial 20 ..................... . 69.50
Rock-Ola Super ......... ...................... . 239 .50
Rock-Ola Master ................... ..... ... . 189. 50
Rock-Ola Standard .............. ........ . . 144. 50.
Rock-Ola Playmaster and
Spedravox ...... ............................ 229.50
Wurlitzer 616 ................ ................. . 59.50
Wurlitzer Model 24 .......................... 109.50
Wurlitzer 61 with Stand................. . 99.50
Wurlitzer 500 ............... ................... 179.50
Wurlitzer 600 ....... ......... .... .............. 159.50
Wurlitzer 750 ...... ............................ 365 .00
Wurlitzer 780 ...... .......... .............. .... 375.00
Wurlitzer 800 ............................. ..... 360.00
Seeburg Gem ............. ................. .... 129.50
Seeburg Regal ................................ 139. 50
Seeburg Plaza ...... .......................... 149.50
Seeburg Crown """ "" " " " " " " """" 149.50
See burg Casino .. .............. ............ .... 159.50
Seeburg Colonel R.CES ................... 349.50
Seeburg Mayfair ............ ......... ....... 169. 50
Seeburg Commander ROES ...... ...... 329.50
Seeburg 8800 RC ............................ 425 .00
Seeburg 9800 RC ................ ............ 450.00
Seeburg 12 Record Keyboard........ 49 :50
Playboys .......................................... 29 . 50
2-Packard Plamor Steel Cabinets
(Newl for Buried Jobs .......... ea . 39 . 50
LEGAL EQUIPMENT
Bally Torpedo ........................ ........ .. $194 .50
Keeney Submarine .......................... 184.50
Scientific Batting Practice ...... ..... . 119.50
Exhibits Vibrant Foot Ease...... ........ 79 .50
Watling You Guess'it Scale ...... .... 119. 50
Mills Scales ...... .... .......... ................ 34.50
Target Skills & Big Game Hunters 16.50
Gottlieb Grippers-3·Way ..... ..... 16.50
Shockers .......... ..................................
8.50
Gottlieb Grippers-l·Way ............
9 .50
Seeburg Hockey .............................. 69 . 50
Western Deluxe Baseball liteup
Backboard ...... .............. ................ 69 .50
Ten Strike ................ .... ....................
High Dial................... .......................
Skeeballette ................ ....... ... ..........
Bally Alley ...... .......... ........ ................
Bally Bullseye .... ......... .....................
49 .50
64 .50
49.50
29 .50
49 .50
COUNTER GAMES
Cubs lc & 5c .................................. $
Aces 5c .................... ............ ........ ....
liberty's 1 c .............................. ......
American Eagles (Newl l c............
American Eagles (Usedl lc............
Marvels ..... .......................................
Daval 21 (Newl ...... .......... ..............
4 .95
4 .95
6 .95
9 .95
6 .95
6.95
6.50
CONSOLES
1939 Bangtails 7 Coin Head .... ...... $119 .50
1940 Bangtails 7 Coin Head (like
New I Jackpot .......... ..... ............. 274 .50
Buckley Track Odds (Old HeadL ... 169. 50
Buckley Track Odds (New Headl
Serial No . 11124-11502 .............. 525 .00
Pace ' s Reels 5c................ ................ 94 .50
Pace's Reels 25c .......... .................. 149.50
Saratoga 5c with raiL.................. 94.50
Sar atoga 25c ...... .... .............. .......... 149.50
Mills Square Bell ............................ 59.50
Jennings liberty Bell Flat Top........ 29 .50
Jennings liberty Bell Slant Top.... 39.50
Jennings Derby Day-Flat Top...... 29.50
Jennin,;!s Derby Day-Slant Top.... 39 .50
Stoner s Zippers .............................. 39.50
Ballys RolI'em 7 Coin New Type
Head ............................................ 149 .50
Ballys Tanforan .............................. 79 . 50
Exhibits Chuck-A-lette 7 Coin
Head ..... ........... ............................ 49 .50
Jennings Good luck ........................ 29 . 50
Jennings Fast Time-P. O . ..... ..... 69 .50
Jennings Fast Time-F.P. .............. 69.50
Watling Big Game-P . 0 ............. 84 . 50
Mills Jumbo Parade (late Headl
P. O ............................................. 114 .50
Mills Jumbo Parade (late Head I
F. P. ................ ............................ 89 .50
Pace Reels Combination Convertible
to F. P. & P. O ........................... 149. 50
Bally Ray's Track Serial over 4300 94 .50
Bally long Champ (largeL ............ . 49 . 50
Exhibits Races 7 Coin Head ....... .. . 49 . 50
Bally Solitaire Flicker ...... ............ .. 39. 50
Galloping Dominoes (Cracked
Glassl ......................................... . 39 .50
Keenet s Kentucky Club ................. . 89 .50
Bally 'The Favorite" 9 Coin Head 89 . 50
Sugar King P. O. (Floor Sample!.. 79.50
Jennings Totalizer P. O . (Floor
Sample I ...................................... 169.50
Jennings Triple Entry .................... 124.50
SLOTS
Jennings 4 Star Chief 5c ...... ........ $ 79 .50
Jennings 4 Star Chief 10c ............ 84 . 50
Jennings Silver Chief 5c .............. 149.50
Jennings Silver Chief 10c ............ 159.50
Jennings Slot Console 5c (like
Newl ............................................ 149. 50
Jennings Triplex .............................. 94 . 50
Columbia's (Convertible to lc-5c-
10c-25c play I .............................. 59 .50
Caille Playboys 5c ........................ 89 . 50
Caille Playboys 10c ........................ 99 .50
Caille Commanders 5c .................. 69 .50
Caille Commanders 10c ................ 79 .50
Caille Slot Console 10c .................. 94 .50
Watling Rol-A-Top (2-41 5c.......... 47.50
Watling Rol-A-Top (2-41 25c........ 69 .50
Watling Rol-A-Top (3-51 5c........ 59.50
Mills Cherry Bell SOc (like New!.. 450.00
Pace Comet (3-51 5c...................... 49 .50
Pace Comet (3-51 10c.................. 54 .50
Pace Deluxe Slugproof 5c.............. 94 .50
Pace Deluxe Slugproof 10c............ 99 .50
Pace Deluxe Slugproof 25c ............ 129.50
Pace Rocket Slugproof 5c .............. 109. 50
Pace Rocket Slugproof 10c .. , ... " .. 114.50
Pace Rocket Slugproof 25c .......... 139 .50
Pace Deluxe 5c ................................ 94 .50
Pace Deluxe 10c .............................. 99 . 50
Mills 9.T. Gold Chromed-5c...... 69 .50
Mills 9 .T. Gold Chromed-lc...... 49 .50
Mills 9 .T. Gold Chromed-l0c.... 79 .50
Mills Slot Stands unpainted (new
in original crates!...................... 18 .50
113 Deposit-Balance C.O.D.
State Distributor for Seeburg Phonographs and Accessories
MILWAUKEE COIN MACHINE COMPANY
3130 W. LISBON AVENUE
MILWAUKEE, WISCONSIN
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
11
FOR
APRIL
1943
Future scanning projects are planned by the International Arcade Museum Library (IAML).