Coin Machine Review (& Pacific ...)
Issue: 1942 September - Page 23
Minthorne Has Commando
William Corcoran
Corcoran Tells Outlook
SAN FRANCISCO-"At the risk of be·
coming monotonous, we of the Buckley Mu·
sic System organization have been harping
pretty steadily on the shortage of equipment
that will take place in the future. Neverthe·
less, our forecasts along this line are now
becoming realities and the alert operator is
taking heed."
So spoke William Corcoran in a recent
interview concerning the outlook for music
operators during the months ahead. "Big
Bill" is genuinely optimistic concerning the
future, but warns that operators must real·
ize the importance of keeping up their pres·
ent equipment and modernizing locati'ons
that are not yielding maximum returns.
"I think that a good deal of the initial
hysteria over the war's effect on our busi·
ness has largely subsided," said Corcoran.
"Operators who plan to stay in the business
are getting their locations in order for the
long pull. Receipts are the highest in the
history of the music business, and i t is an
excellent time to plow back some of these
earnings into maintaining these high reo
turns during the future.
"Our distributors, fortunately, are fairly
well stocked with Buckley boxes and other
installation materials. However, we all real·
ize that the faucet which poured forth coin
machine equipment in the past is now shut
off entirely, and we must now utilize what
we have on hand to continue in business.
"Another factor, which I feel is some·
times overlooked," continued Corcoran, "is
that should the war end tomorrow, it would
be several months perhaps before our vari·
ous factories could again be converted from
war material manufacture to the making of
coin music products. Therefore, the wise
operator is preparing himself now by mod·
ernizing his locations with Buckley Music
Systems."
Juke Box Matinee Debuts
PASADENA - "Juke Box Matinee" is
the title of a new afternoon program over
Pasadena's radi'o station, KP AS. Program
starts with a feminine operator requesting
"Your Number, Please," a la wired music,
and the turn table jockey counters with a
half hour of platters.
No attempt is made to play the most
popular tunes on automatic phonographs
and wired music and the program, as a
whole, is strictly pee·yew!
LOS ANGELES-"What's in a name?"
is an old saying the world over. But some·
times conditi«?ns change, especially in these
war ti'm&S. ·When the Rock·Ola Manufac·
turing Corp. brought out their 1942 phono·
graph they called it the "Commando," never
knowing at that time that the Commando
soldiers· would be so prominent in the pres·
ent war. The word "Commando" at the
present time is in the mind of possibly
every human being in the United Nations.
The Rock·Ola Commando phonograph
therefore is probably the most populari"zed
name of any phonograph in the history of
coin·operated music.
" The name Commando is very fitting for
Rock·Ola's new 1942 phonograph," de·
clared Jean J. Minthorne, Rock·Ola dis·
tributor for Southern California and N e·
vada, "as it towers far above any other
phonograph ever made and its appearance
is very attractive besides being sturdy and
strong. Yet it takes only 2 by 2V2 square
feet of Roor space in ~ location. The Com·
mando stands 73 inches nigh with music
delivered from the top, by patented tone
columns inside the phonograph that make
the tone far superior to anything ever pro·
duced by Rock·Ola. This phonograph is
also equipped with adapters that will take
almost any remote control wall or bar box
without any additi'onal expense to the oper·
ator. Either 5 or 24 wire remote is very
easily connected to the Commando.
"Another exclusive feature with Rock·
Ola, 'which is quite an advantage to the
operator, especially due to the present rec·
ord situation," Minthorne continued, "is
the fact that the Commando is equipped
with light weight crystal pick·up which
saves wear and tear on records. Service men
are very free to comment favorably on
. Commando because of its accessibility with
14 square feet of opening to make the
route man's work easier.
"The dial·a·tune electric selector is also
exclusive wi'th Rock·Ola, the only manufac·
turer to use the dial system of selection
which is similar to the dial telephone. An·
other exclusive feature is the remote con·
trol wall and bar boxes which have single
entry coin chutes for the nickel, dime and
quarter. This feature," Minthorne pointed
out, "is similar to a pay phone box and
encourages patrons to drop quarters and
dimes instead of nickels, thereby increasing
the take for the location and operator."
The new Commando is now on display
at the Los Angeles showrooms of Jean J.
Minthorne.
THIS IS THE LAST
AD IN THIS ISSUE
BUT·
·
THESE VALUES HAVE
NOT BEEN EQUALLED
TWIN 12 REPLACEMENT
CABINETS. new ••.•••••.••.••..•..• Write
CHARM TONE TOWER. new •• $125.00
CAPEHART MODEL 600
SPEAKER ...•••••..•.••..•...••...•••
69.50
WURLITZER 800 ..•••••..••.•..•...••• 350.00
WURLITZER 500 ...••..•.••..•..••..•. 175.00
WURLITZER 24-Record. with
Keeney Adaptor •..••••.....•••• 135.00
SEEBURG ENVOY
279.50
ROCK-OLA PLAY MASTER ••.• 179.50
Wired Music Pioneer Killed
SAN PEDRO, Calif.-Following the ver·
dict of an inquest jury on August 28th
which exonerated Mm from blame in con·
junction with the fatal shooting, August
24th of Robert Gomez, music operator and
cafe owner of Wilmington, the District
Attorney's office announced no charges
would be filed against John Baroiz, 5l.
Gomez, 33, was shot by Baroiz whe~ he
pounded on the door at the home of Baroiz
and threatened him. Baroiz, at the inquest,
stated he was in fear of his life when he
fired upon Gomez.
Gomez had been a stormy petrel in the
operating field in the West for the past ten
years. Concentrating on music he made
the first wired music installation in the
coun try by stringing wires up and down
alleys in the San Pedro harbor area. Later
telephone company wires were employed
and Gomez warred repeatedly attempti'ng to
win royalties on the wired music idea but
never succeeded in establishing his claims.
SEEBURG WIRELESS BOXES..
27.50
PACKARD BOXES. new..........
40.70
BENNETT 4000' PLAY NEEDLES Write
A complete line of
PACKARD ADAPTORS
AND SPEAKERS
SUITABLE FOR EVERY TYPE
INSTALLATION
Write or Come In TODAYI
JACK GUTSHALL
DISTRIBUTING CO.
1870 W. Washington Blvd.
LOS ANGELES. CALIF.
ROchester 2103
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIH .
MACHIHE
REVIEW
23
FOR.
SEPT.
J942
William Corcoran
Corcoran Tells Outlook
SAN FRANCISCO-"At the risk of be·
coming monotonous, we of the Buckley Mu·
sic System organization have been harping
pretty steadily on the shortage of equipment
that will take place in the future. Neverthe·
less, our forecasts along this line are now
becoming realities and the alert operator is
taking heed."
So spoke William Corcoran in a recent
interview concerning the outlook for music
operators during the months ahead. "Big
Bill" is genuinely optimistic concerning the
future, but warns that operators must real·
ize the importance of keeping up their pres·
ent equipment and modernizing locati'ons
that are not yielding maximum returns.
"I think that a good deal of the initial
hysteria over the war's effect on our busi·
ness has largely subsided," said Corcoran.
"Operators who plan to stay in the business
are getting their locations in order for the
long pull. Receipts are the highest in the
history of the music business, and i t is an
excellent time to plow back some of these
earnings into maintaining these high reo
turns during the future.
"Our distributors, fortunately, are fairly
well stocked with Buckley boxes and other
installation materials. However, we all real·
ize that the faucet which poured forth coin
machine equipment in the past is now shut
off entirely, and we must now utilize what
we have on hand to continue in business.
"Another factor, which I feel is some·
times overlooked," continued Corcoran, "is
that should the war end tomorrow, it would
be several months perhaps before our vari·
ous factories could again be converted from
war material manufacture to the making of
coin music products. Therefore, the wise
operator is preparing himself now by mod·
ernizing his locations with Buckley Music
Systems."
Juke Box Matinee Debuts
PASADENA - "Juke Box Matinee" is
the title of a new afternoon program over
Pasadena's radi'o station, KP AS. Program
starts with a feminine operator requesting
"Your Number, Please," a la wired music,
and the turn table jockey counters with a
half hour of platters.
No attempt is made to play the most
popular tunes on automatic phonographs
and wired music and the program, as a
whole, is strictly pee·yew!
LOS ANGELES-"What's in a name?"
is an old saying the world over. But some·
times conditi«?ns change, especially in these
war ti'm&S. ·When the Rock·Ola Manufac·
turing Corp. brought out their 1942 phono·
graph they called it the "Commando," never
knowing at that time that the Commando
soldiers· would be so prominent in the pres·
ent war. The word "Commando" at the
present time is in the mind of possibly
every human being in the United Nations.
The Rock·Ola Commando phonograph
therefore is probably the most populari"zed
name of any phonograph in the history of
coin·operated music.
" The name Commando is very fitting for
Rock·Ola's new 1942 phonograph," de·
clared Jean J. Minthorne, Rock·Ola dis·
tributor for Southern California and N e·
vada, "as it towers far above any other
phonograph ever made and its appearance
is very attractive besides being sturdy and
strong. Yet it takes only 2 by 2V2 square
feet of Roor space in ~ location. The Com·
mando stands 73 inches nigh with music
delivered from the top, by patented tone
columns inside the phonograph that make
the tone far superior to anything ever pro·
duced by Rock·Ola. This phonograph is
also equipped with adapters that will take
almost any remote control wall or bar box
without any additi'onal expense to the oper·
ator. Either 5 or 24 wire remote is very
easily connected to the Commando.
"Another exclusive feature with Rock·
Ola, 'which is quite an advantage to the
operator, especially due to the present rec·
ord situation," Minthorne continued, "is
the fact that the Commando is equipped
with light weight crystal pick·up which
saves wear and tear on records. Service men
are very free to comment favorably on
. Commando because of its accessibility with
14 square feet of opening to make the
route man's work easier.
"The dial·a·tune electric selector is also
exclusive wi'th Rock·Ola, the only manufac·
turer to use the dial system of selection
which is similar to the dial telephone. An·
other exclusive feature is the remote con·
trol wall and bar boxes which have single
entry coin chutes for the nickel, dime and
quarter. This feature," Minthorne pointed
out, "is similar to a pay phone box and
encourages patrons to drop quarters and
dimes instead of nickels, thereby increasing
the take for the location and operator."
The new Commando is now on display
at the Los Angeles showrooms of Jean J.
Minthorne.
THIS IS THE LAST
AD IN THIS ISSUE
BUT·
·
THESE VALUES HAVE
NOT BEEN EQUALLED
TWIN 12 REPLACEMENT
CABINETS. new ••.•••••.••.••..•..• Write
CHARM TONE TOWER. new •• $125.00
CAPEHART MODEL 600
SPEAKER ...•••••..•.••..•...••...•••
69.50
WURLITZER 800 ..•••••..••.•..•...••• 350.00
WURLITZER 500 ...••..•.••..•..••..•. 175.00
WURLITZER 24-Record. with
Keeney Adaptor •..••••.....•••• 135.00
SEEBURG ENVOY
279.50
ROCK-OLA PLAY MASTER ••.• 179.50
Wired Music Pioneer Killed
SAN PEDRO, Calif.-Following the ver·
dict of an inquest jury on August 28th
which exonerated Mm from blame in con·
junction with the fatal shooting, August
24th of Robert Gomez, music operator and
cafe owner of Wilmington, the District
Attorney's office announced no charges
would be filed against John Baroiz, 5l.
Gomez, 33, was shot by Baroiz whe~ he
pounded on the door at the home of Baroiz
and threatened him. Baroiz, at the inquest,
stated he was in fear of his life when he
fired upon Gomez.
Gomez had been a stormy petrel in the
operating field in the West for the past ten
years. Concentrating on music he made
the first wired music installation in the
coun try by stringing wires up and down
alleys in the San Pedro harbor area. Later
telephone company wires were employed
and Gomez warred repeatedly attempti'ng to
win royalties on the wired music idea but
never succeeded in establishing his claims.
SEEBURG WIRELESS BOXES..
27.50
PACKARD BOXES. new..........
40.70
BENNETT 4000' PLAY NEEDLES Write
A complete line of
PACKARD ADAPTORS
AND SPEAKERS
SUITABLE FOR EVERY TYPE
INSTALLATION
Write or Come In TODAYI
JACK GUTSHALL
DISTRIBUTING CO.
1870 W. Washington Blvd.
LOS ANGELES. CALIF.
ROchester 2103
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIH .
MACHIHE
REVIEW
23
FOR.
SEPT.
J942
Future scanning projects are planned by the International Arcade Museum Library (IAML).