Coin Machine Review (& Pacific ...)
Issue: 1942 January - Page 21
COIN MACHINE MOVIES
AT REASONABLE PRICES
Sever a l reels of 8 Sub jec:ts e a c:h . All reels ha ve just enough " Spic:e and Oo,,!ph "
to get the dimes.
$38.50 to $45.00 PER REEL
667 N . M c CADDEN P L .
HOLLYWOOD, CALIFORNIA
PHONOFILM
ing, "Love Never Happens to Me" in a truly
dismal fashion. Very good.
4. SWEET HAWAIIAN DREAMS.
A neat Hawaiian number, and timely, too,
featuring the dancing of Princess Luana.
Grass skirts and all are on ta p as well as
a very girly looking chap in swim tr~nks for
extra guffaws. Music is interestmg and
process shots appealing.
5. AT A LITTLE COUNTRY TAVERN.
Eleanor Counts, Hollywood's most photo·
cyenic miss struts her stuff in this Aikker
~ith Gilbe~t Frye handling the vocals on a
rather catchy tune. Frye visits the Tavern,
falls for Eleanor in her Dutch gal outfit,
skips the attentions of a heated damsel who
traipsed upstairs with a "come hither" look
in hi's direction, and ends. the number by
imparting the fact that he has taken over
the joint because of Eleanor. Plenty of
youth and appeal in this one.
6. A WEE BIT OF SCOTCH.
Gertrude Niesen comes to the fore to
make this number the high spot in the
program. With two other Scotch lassies
she sings and dances a few Scottish num·
bers while across the street a Scot buys a
paper from a Scotch newsvendor and drops
the coin he proffers in payment. Flashbacks
from time to ti'me show the two digging for
the coin until in the end another Scotch·
man joins them, jumps down in the hole
they've dug and picks up the coin . . . a
one·cent piece. Niesen's songs include
"Annie Laurie" and "The Campbells Are
Coming." Exceptionally well done and
splendidly directed by Roy Mack.
7. THE GOLFER'S LAMENT.
Arthur Q. Bryant, the well known lisping
rotund comedian of radio makes this the
comedy hit of the reel. Scene is on the
golf course and as he is teeing off pretty
girls drift by quite appropriately as he be·
moans "the 'ittle ball just sits upon the
tee." In the end he accidentally hits the
pellet to make a "hol.e in one:" Costumes,
timeliness of the gal mterruptlons to blend
in with certain lines in the song, make it a
comedy masterpiece. A very appropriate
"next·to·closing" number for this program.
Tip Civen on
Screen Cleoning
HOLL YWOOD-A clean, lintless cloth,
dampened with soap and water, is all that
is necessary to do a good job of cleaning
the Panoram screen, according to the servo
ice department of the Soundies organiza·
tion. For a clean, "pleasing to look at"
screen, the following recommendations are
made:
With a clean, lintless cloth, dampened
with luke· warm water, lightly surfaced with
Ivory soap, gently rub entire surface of
screen, using another clean, lintless cloth
dampened in clear, luke·warm water, wipe
screen lightly to remove any remaining
traces of soap; screen will dry in approxi·
mately five minutes in ordinary room tern·
perature. Both sides of the screen may be
cleaned in th is manner. Under no circum·
stances should screen be cleaned with chern·
icals or abrasives. Avoid exerting too much
•
pressure w"hen rubbing screen.
Mills Soles Sends
Cifts to Operotors
OAKLAND-Mills Sales Co., Ltd., with
branches in Los Angeles, Portland, and Las
Vegas, Nev., headed the Christmas parade
by sending their regular operator customers,
some days in advance of Christmas, an at·
tractive folder mimeographed in red and
green inks on green paper and tied with a
bit of red yarn.
As the recipient turned the fo lds he got
the following message: "Well, can you tie
that! . . . Christmas darn near here again
- so, a present in advance for you." Both
were embellished by sketches of Santa
Claus. Then: "It's under the tree."
Under the red·candled, star·topped green
Christmas tree, in a bit of Christmas paper,
was a check made out to the recipient, good
for $5 in trade when applied on any new
Mills machine. Check was signed by War·
ren H. Taylor.
•
~ Metermovies Works
On Defense Basis
LOS ANGELES.-The engineering de·
partment of Metermovies, Inc., manufac·
turers of the Metermovie coin machine, has
branched into a war program in the in·
terest of National Defense, the COIN MA·
CHINE REVIEW was informed this week, and
for the duration of the war the production
of Metermovie machines will be curtailed
in accordance with the provisions set up
for conservation of materials needed for
National safety. This move has been smooth·
ly and quickly accomplished according to
a prearranged plan, Metermovie officials
stated, making engineering and pla~t fa·
cilities and equipment of the firm avaIlable
for emergency war production. The engi·
neering division has for several months
been developing equipment for defense
p~oduction.
Metermovies' new 1942 model Meter·
movie machine, now in limited production,
will continue moving off the assembly line
within the production schedule set in op·
eration prior to the outbreak of hostilities.
The "100% Automatic Machine" features
special new safety provisions and other im·
provements that simplify operation.
Metermovie offici"als, while lending full
weight of their company to the war effort,
wish to assure the trade that the future of
the coin movie machine industry continues
to be highly promising despite the curtail·
ment necessary at present. In their opinion
the business will continue to flourish within
the limitations set up. The company points
out the very great i.nfluence that motion
pictures are recognized to have upon the
opinions and emotions of the majority of
people, the similar effect of music upon the
human system, and accordingly the bene·
ficial results upon ci"vilian morale of high·
quality musical entertainrrient films. Auto·
matic devices . of all types occupy an im·
portant place in the national economy and
automatic amusement machines are firmly
rooted in the American way of life.
The coin machine operator, other than
by direct action through the purchase of
defense bonds and stamps and serving per·
sonally in the military and civilian defense
programs, can offer . no more useful func·
tion than to continue to serve the public,
and to strengthen the country's morale by
continuing to make available the amuse-
ment devices, the songs and the films which
are so typically a part of the American
scene.
•
8. DANCING IN A HAREM.
Hot stuff! Ralph Peters, an explorer, ac·
cidentally drops into a harem and from
then on their is all manner of hip waving,
serpentine dancing, hootchy.kootchy and
what have you. Likely too torrid for some
states, but bound to boil the blood of the
folks that like 'em hot and different.
SUMMARY : Here are eight subjects
that make up a nicely balanced program
for any type of audience. The two sparklers
on the reel are "Wee Bit of Scotch" and
"Golfer's Lament." Both are directed by
Techniprocess's Roy Mack and are alive
with originality and clever direction. Gag
bits in both are smart showmanship. Best
song number is "Love Never Happens To
Me" and RennIe does a nifty job of putting
it over.
Paul Black/.ord.
•
Harry Rosenthal, president, Colorado Dispenser's A ssn., congratulafes Woll Reiwifz and AI
Roberts of Woll Sales on handsome Wurlifzer display af A ssociation 's recent meeting in Denver.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINf
_RfVlfW
21
FOR
JANUARY
7942 .
AT REASONABLE PRICES
Sever a l reels of 8 Sub jec:ts e a c:h . All reels ha ve just enough " Spic:e and Oo,,!ph "
to get the dimes.
$38.50 to $45.00 PER REEL
667 N . M c CADDEN P L .
HOLLYWOOD, CALIFORNIA
PHONOFILM
ing, "Love Never Happens to Me" in a truly
dismal fashion. Very good.
4. SWEET HAWAIIAN DREAMS.
A neat Hawaiian number, and timely, too,
featuring the dancing of Princess Luana.
Grass skirts and all are on ta p as well as
a very girly looking chap in swim tr~nks for
extra guffaws. Music is interestmg and
process shots appealing.
5. AT A LITTLE COUNTRY TAVERN.
Eleanor Counts, Hollywood's most photo·
cyenic miss struts her stuff in this Aikker
~ith Gilbe~t Frye handling the vocals on a
rather catchy tune. Frye visits the Tavern,
falls for Eleanor in her Dutch gal outfit,
skips the attentions of a heated damsel who
traipsed upstairs with a "come hither" look
in hi's direction, and ends. the number by
imparting the fact that he has taken over
the joint because of Eleanor. Plenty of
youth and appeal in this one.
6. A WEE BIT OF SCOTCH.
Gertrude Niesen comes to the fore to
make this number the high spot in the
program. With two other Scotch lassies
she sings and dances a few Scottish num·
bers while across the street a Scot buys a
paper from a Scotch newsvendor and drops
the coin he proffers in payment. Flashbacks
from time to ti'me show the two digging for
the coin until in the end another Scotch·
man joins them, jumps down in the hole
they've dug and picks up the coin . . . a
one·cent piece. Niesen's songs include
"Annie Laurie" and "The Campbells Are
Coming." Exceptionally well done and
splendidly directed by Roy Mack.
7. THE GOLFER'S LAMENT.
Arthur Q. Bryant, the well known lisping
rotund comedian of radio makes this the
comedy hit of the reel. Scene is on the
golf course and as he is teeing off pretty
girls drift by quite appropriately as he be·
moans "the 'ittle ball just sits upon the
tee." In the end he accidentally hits the
pellet to make a "hol.e in one:" Costumes,
timeliness of the gal mterruptlons to blend
in with certain lines in the song, make it a
comedy masterpiece. A very appropriate
"next·to·closing" number for this program.
Tip Civen on
Screen Cleoning
HOLL YWOOD-A clean, lintless cloth,
dampened with soap and water, is all that
is necessary to do a good job of cleaning
the Panoram screen, according to the servo
ice department of the Soundies organiza·
tion. For a clean, "pleasing to look at"
screen, the following recommendations are
made:
With a clean, lintless cloth, dampened
with luke· warm water, lightly surfaced with
Ivory soap, gently rub entire surface of
screen, using another clean, lintless cloth
dampened in clear, luke·warm water, wipe
screen lightly to remove any remaining
traces of soap; screen will dry in approxi·
mately five minutes in ordinary room tern·
perature. Both sides of the screen may be
cleaned in th is manner. Under no circum·
stances should screen be cleaned with chern·
icals or abrasives. Avoid exerting too much
•
pressure w"hen rubbing screen.
Mills Soles Sends
Cifts to Operotors
OAKLAND-Mills Sales Co., Ltd., with
branches in Los Angeles, Portland, and Las
Vegas, Nev., headed the Christmas parade
by sending their regular operator customers,
some days in advance of Christmas, an at·
tractive folder mimeographed in red and
green inks on green paper and tied with a
bit of red yarn.
As the recipient turned the fo lds he got
the following message: "Well, can you tie
that! . . . Christmas darn near here again
- so, a present in advance for you." Both
were embellished by sketches of Santa
Claus. Then: "It's under the tree."
Under the red·candled, star·topped green
Christmas tree, in a bit of Christmas paper,
was a check made out to the recipient, good
for $5 in trade when applied on any new
Mills machine. Check was signed by War·
ren H. Taylor.
•
~ Metermovies Works
On Defense Basis
LOS ANGELES.-The engineering de·
partment of Metermovies, Inc., manufac·
turers of the Metermovie coin machine, has
branched into a war program in the in·
terest of National Defense, the COIN MA·
CHINE REVIEW was informed this week, and
for the duration of the war the production
of Metermovie machines will be curtailed
in accordance with the provisions set up
for conservation of materials needed for
National safety. This move has been smooth·
ly and quickly accomplished according to
a prearranged plan, Metermovie officials
stated, making engineering and pla~t fa·
cilities and equipment of the firm avaIlable
for emergency war production. The engi·
neering division has for several months
been developing equipment for defense
p~oduction.
Metermovies' new 1942 model Meter·
movie machine, now in limited production,
will continue moving off the assembly line
within the production schedule set in op·
eration prior to the outbreak of hostilities.
The "100% Automatic Machine" features
special new safety provisions and other im·
provements that simplify operation.
Metermovie offici"als, while lending full
weight of their company to the war effort,
wish to assure the trade that the future of
the coin movie machine industry continues
to be highly promising despite the curtail·
ment necessary at present. In their opinion
the business will continue to flourish within
the limitations set up. The company points
out the very great i.nfluence that motion
pictures are recognized to have upon the
opinions and emotions of the majority of
people, the similar effect of music upon the
human system, and accordingly the bene·
ficial results upon ci"vilian morale of high·
quality musical entertainrrient films. Auto·
matic devices . of all types occupy an im·
portant place in the national economy and
automatic amusement machines are firmly
rooted in the American way of life.
The coin machine operator, other than
by direct action through the purchase of
defense bonds and stamps and serving per·
sonally in the military and civilian defense
programs, can offer . no more useful func·
tion than to continue to serve the public,
and to strengthen the country's morale by
continuing to make available the amuse-
ment devices, the songs and the films which
are so typically a part of the American
scene.
•
8. DANCING IN A HAREM.
Hot stuff! Ralph Peters, an explorer, ac·
cidentally drops into a harem and from
then on their is all manner of hip waving,
serpentine dancing, hootchy.kootchy and
what have you. Likely too torrid for some
states, but bound to boil the blood of the
folks that like 'em hot and different.
SUMMARY : Here are eight subjects
that make up a nicely balanced program
for any type of audience. The two sparklers
on the reel are "Wee Bit of Scotch" and
"Golfer's Lament." Both are directed by
Techniprocess's Roy Mack and are alive
with originality and clever direction. Gag
bits in both are smart showmanship. Best
song number is "Love Never Happens To
Me" and RennIe does a nifty job of putting
it over.
Paul Black/.ord.
•
Harry Rosenthal, president, Colorado Dispenser's A ssn., congratulafes Woll Reiwifz and AI
Roberts of Woll Sales on handsome Wurlifzer display af A ssociation 's recent meeting in Denver.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINf
_RfVlfW
21
FOR
JANUARY
7942 .
Future scanning projects are planned by the International Arcade Museum Library (IAML).