w. A. (Bill)
WURLITZER
BYE
DISTRICT
MANAGER
COIN
MACHIN E'
REVIEW
FOR ARIZONA. CALIFORNIA. COLORADO. IDAHO. MONTANA. NEVADA. NEW MEXICO.
OREGON. UTAH. WASHINGTON. WYOMING AND HAWAII.
'"
1348 .Venice Blvd.
415 Brannan Street
Telephone RI 0196
Telephone: Garfield 6560
Los Angeles. California
San Francisco. California
Phonogroph Mokers
Hove Double Dul,
WASHINGTON, D. C.-"The automatic
phonograph manufacturer has a double
duty," according to a statement of the
Automatic Phonograph Mfrs. Assn., re-
leased in conjunction with an OPM cut in
production of automatic phonographs_ The
statement continues: "He should make
available all of the facilities needed for war
work and he should apply the remainder to
the production of morale.
"Without ships, tanks, planes and mu-
nitions, we cannot win the war, but it is
also true that we cannot win it withou t
songs. Automatic phonographs carry inspi-
rational and patriotic songs to the people in
300,000 locations where they gather.
"Our 'engineers are skilled in precision
work and our plants can be adapted to the
production of many items of equipment for
both Army and Navy. Many of our facili-
ties are already being used in making signal
corps, air corps, and ordnance equipment
We hope to keep our organizations intact
during the war for both purposes. We know
we shall have the full cooperation of the
OPM'S Labor Division 0 far as it may be
necessary in retraining our workers for
defense jobs."
At the same time the Automatic Phono-
graph Mfrs. Assn. released to the editors
of the nation's newspapers the story of mu-
sic as a morale-bui!!!er. · Stressed was the
Bob Crosby - - - only on
DEC C A
fact that the automatic phonograph is "the
poor man's orchestra," that much of Amer-
ica's singing will be of tunes the singers
have heard from this source. Promotion of
Bonds in the No. 1 spo t on the nation's
phonographs was also told, together with
the contribution of macHines to service men
far from home.
APMA's story declared that except for
limitations, sale of machines in 1942 would
have been from 30 to 40 percent greater
than in 1941, indicated that of course there
would be no such sales. Average life of an
instrument was reported as three or four
years-five years with some stretching. Fact
that new models eliminate all aluminum and
plastics, use but relatively small amounts
17
FOR
FE8IWAR r
1942
of metal which are mostly iron and steel-
ratio of employment to consumption of
metals today was said to be roughly 800
employees to 1,000 tons a year-likewise
was emphasized, together with the fact that
it requires less metal to build new machines
of the new designs than to keep old ma-
chines in operation through manufacture
of extra parts.
Story concluded that the phonograph in-
dustry is giving its all-out efforts to meet
the needs of the nation at war, not the least
of which is the entertainment "that relieves
the strain of war-days, that lifts the spirit-
that will help our people win the war be-
cause it helps to KEEP 'EM SINGING!"
•
Chalk up another one for Mike Sessler, wide awake West Coast Wurlitzer Mus ic Merchant.
He has equipped the popular Tiny's Cafe at Yal/eio, California with Model 125 W ur/itzer
Wall Boxes. These 5, 10, 25c units operate a Model 850 Wurlitzer. Mike says the increase in-
receipts was amazing.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.