Coin Machine Review (& Pacific ...)

in for their share of personal benefit from
these programs.
First result of this cooperative program
" between Victor record artists and Raymond
Rosen & Co. was a party held for the lead-
, if{t trade-folk at the Ritz-Carlton hotel,
Wednesday evening, August 5, in honor of
Tommy Dorsey and his bandsmen.
Alvin Gruaer, advertising manager of
Gimbel Bros., and a figure well known to
all operators because of his cooperation in
planning a special operator-Gimbel Bros.
fall tie-up, joined the Army on July 29.
The Defense unit of operators and serv-
icemen formed by Jack Cade, who is
serving with county headquarters, has al-
ready seen some action during the test
air-raids and received commendation from
local officials.
Because of the blackout regulations lim-
iting activity at the seashore not many
penny arcades are operating along the shore-
lines of Atlantic City. However, ingenious
operators have located their quarters just
outside of the dimmed-out shore line area
and are doing a thriving business with the
thousands of soldiers being housed in the
hotels taken over by the government.
Biggest smash hit of the year ' is "I Got
A 'Gal In Kalamazoo" from Glenn Miller's
new picture, "Orchestra Wives". It has
already caught on swiftly in the manner of
Glenn's famous "Chattanooga Choo Choo".
Another selection of another style, which is
drawing plenty of nickels into the tills, i's
"Serenade In Blue".
A tune that has received a host of air-
plugs due to the energetic efforts of Elliott
Wexler who first caught its possibilities is
"Brother Bill". Though not a sensational
"comer" it has definite promise and con-
tinues a steady climb upward on the Philly
hit parade. The Charley Spivak and Tony
Pastor versions are among the best releases.
Jack Cade continues his activity on be-
half of members of the Phonograph Op-
erators Association membership by securing
favorable newspaper publicity regularly and
also by immediately refuting all detrimental
news about the industry. He has gained the
confidence of newspaper editors and was
personally successful in dissuading a large
publication from running a story which
would have presented the business in an
unpleasant manner.
Raymond Rosen & Co. were this month
appoin!ed distributors for the long-life
Pfanstlehl needles which are being rapidly
placed by operator salesman Nelson Verbit
who has gained the confidence and fri'end:
ship of all operators.
Harry Bortnick
The Automatic Phonograph and 'lis
Music in a World, at War
by
'j
E. C. STEFFENS, Vice-P resident & General Sa les Ma ~ age r
Pe rmo Products Corporatio n, C hi cago , Illinois .
As we learned ;nilitary strategy and tech-
nique during World War I, so we should
also have learned the important part music
plays during a time of War in the lives of
our armed forces as well as in the lives of
those people who remain at home.
What puts pep and spring into marching
feet at a parade? IT'S THE BAND.
The response to appeals for volunteers
and salc of War Bonds is much greater
under the influence of lively, patpiotic
music than without it. The answer?
PROPER MUSIC STIRS UP AND AC-
TIVATES INHERENT PATRIOTISM
THAT MAY OTHERWISE REMAIN
DORMANT!
Hundreds of men in the Coin Phono-
graph Industry saw service during the first
World War. These men will remember how
music, which then was not so conveniently
available, kept up the morale of the boys
under any and all circumstances.
Few, if any, automatic phonographs were
available to the forces in those days. In-
stead, the old manually-operated phono-
graphs and portables were used. Many
were the portables that were taken almost
into the front line trenches where they gave
forth music, and even though crude, it
sounded like a symphony to the boys who
hungered for anything to take their minds
off the terrific and important job at hand.
Those who were sick or wounded and
spent days, weeks, months, and sometimes
years in the hospitals appreciate fully the
benefit of phonographs in helping them
pass the hours of pain and discouragement.
This music was truly a Godsend to them.
I know of a ukelele which was carried
into the front line trenches in France on
the back of a marine to furnish music to
its owner and his buddies when they had a
few minutes of leisure. This little "uke"
came out with two wound stripes as evi-
dence of its service in action.
Experience in those days with the old
manually-operated phonographs was at
least indirectly responsible for one of the
inventions which later became a boon to
all coin operated operators.
The constant changing of needles on
AUGUST, 1942
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these old phonographs germinated the idea
of a long-life phonograph needle in the
mind of Art Olsen, personally known to
hundreds in the Industry as the President
of Permo Products Corporation, who then
was a fighting marine in France. From that
idea the Permo Point needle was conceived
as the original long-life needle for coin
phonographs.
As a result of wounds received in the
Battle of , Soissons, July 18, 1918, he was
confined to hospitals in France and the
States for over five years. During these
years a phonograph was Art's principal
source of entertainment. Therefore, he like
thousands of others, is appreciative of how
much such music can mean to those who
may be caught in similar circumstances in
World War II.
Just as time and experience have im-
proved War-making equipment so has the
phonograph been improved, and it is, there-
fore, much more capable of bringing
gr,e ater entertainment and pleasure to those
boys who enjoy it so thoroughly.
The PX's (Post Exchanges), Service
Clubs, or Day Rooms, commonly known
during the last War as Recreation Centers
or Canteens, in every post should have an
~utom,~t~c phonograph, and it is almost a
must In every US.O. center.
Induction centers, where the boys must
sometimes wait for hours and frequently a
whole day without anything to do, should
have a phonograph for entertainment. There
is no more important time to keep up the
spirits, which can be done with music, than
when the boys are on the threshold of their
service in the armed forces.
Reference to the automatic phonographs
herein applies to coin-operated types; but if
such machine is actually operated by coins
in any of these locations, the intake thereof
should go to the benefit of the men and
not to an operator. To make the boys pay
for music in such centers to the profit of
an individual or individuals is, we believe,
unpatriotic.
The need for phonographs in these loca-
tions has not been entirely overlooked, but
there is still much that can be done in this
direction, as many of these posts could use
from 25 to 30 phonographs to great ad-
vantage.
Last year, one of the large automatic
phonograph manufacturers donated some
sixty phonographs for recreation centers.
At the same time, Permo Products donated
a supply of needles. As evidence of how
this entertainment will bring contentment
and well-being, we quote a letter received
T URN PAGE
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COIN
M ACHINE
REVIEW
21
FOR
AUGUST
1942