Coin Machine Review (& Pacific ...)

Hom er Capehart, president of Packard Manufacfuring Corp. , was so proud of the waterme lons
grown on his Washin gton, Indiana, farm thaf he brought a load up to Indianapolis and every-
body in the oHice stopped t o have a wafermelon feast.
Coin Operators to Benefit
By Vast Victor Promotion
Da nce C a ravan Featu ri ng Tommy Do rsey
and Shep Fie lds t o Push Re cords in Michi -
gan , Oh io, ind iana a nd Ke ntucky.
CAMDEN-Coin phonograph operators
throughout Michigan, Ohio, Indiana and
Kentucky will enjoy the nickel-pulling
benefit of the largest popular record pro-
motion in some years, when the RCA
Victor Dance Caravan, starring the orches-
tras of Tommy Dorsey and Shep Fields,
heads into that territory early in November.
Patterned after Monte Proser's Dance
Carnival held at Madison Square Garden
last summer and which was pictured in
LIFE Magazine, the RCA Victor Dance
Caravan will have the motif of a tremen-
dous South American night club. Decora-
tions will consist of gigantic white palm
trees, a brilliantly colored waterfall wi th
real water and multi-colored terraces and
tables. The dance floor will encompass
30,000 square feet.
Tommy Dorsey will grace one bandstand
with his entire entourage starring Frank
Sinatra, Connie Haines, The Pied Pipers
and trumpeter Zig~y Elman.
The other stand will house Shep Fields.
who fir5t rode to musical fame on the cre~t
of a "Rippling Rhythm" wave, and his ncw
all-saxophone orchestra which have already
created a ripple in musical circles wi th
their unusual arrangements.
Set to open in the Cleveland Audi torium
for a four-day run beginning November 5,
the RCA Victor Dance Caravan will play
succeeding dates in Detroit, Toledo, Day-
ton, Columbus, Cincinnati, Louisville and
Indianapolis. It is under the direction of
Milton Pickman, former general manager
of Monte Proser's enterprises who is well
known to operators for his management ac-
tivities in behalf of Larry Clinton and Ted
Lewis.
Tremendous promotion, under the direc-
tion of RCA Victor's Promo tional Depart-
ment, will be effected in every town sched-
uled to help operators in each locality draw
more nickels not only on Tommy Dorsey
and Shep Fields recordings, but on those of
every artist on the Victor and Blue Bird
popular labels.
•
Permo Acquires
Additional Space
CHICAGO - The con tant increase of
business has made it necessary for Permo
Products Corporation to increase its floor
space and October 1st it took over two
floors of the modern, up-to-date factory
building, 6423 Ravenswood adjoining its
present property.
The sound and testing laboratory, in-
spection, carding, and shipping depart-
ments will be transferred to the new quar-
ters releasing badly needed space in the
present plant for increased production.
The next issue of THE REVIEW will carry
a picture of Plant No.2.
•
~
Columbia Scoops
With Band Wagon
NEW YORK-Cleaning up the pretty
posies of publicity, Columbia Recording
Corp. has achieved a tie-up for cooperative
promotion with the F. W. Fi tch Co., spon-
sors of the Fitch Band Wagon program.
Pat Dolan, of Columbia, declares, "We
figure this is a natural. The Fitch Band
Wagon, with one of the highest Crosley
ratings on the air, has an audience that is
naturally interested in records. The people
who listen to bands on the Fitch show will
want to hear their latest recordings."
The program opened with the Eddy
Duchin broadcas t, Oct. 5th, in which he
premiered th e Fitch-Columbia series with
his recording of "Love Thought Of It All,"
backed up by "Stars Over the School
House." Following the broadcast, credi t
was given the former which was th en pu t
on sale throughout the country. Similar
trea tmen t will be given Harry James,
Horace Heidt, Kay Kyser and oth er bands.
Columbia is promoting chosen records
through all regular channels as a "Fitch
Band Wagon Special", the tag being car-
ried on the actual record label. Mannie
Sacks and J oe Higgs are in charge of se-
lecting tunes to be featured .
Responsible for the negotiations between
Col umbia and Fitch were Dolan , Maurie
Lipsey, MCA, Chicago, and E. G. Naeckel
of Ramsey Advertising Agency, Davenport,
Ia., representing F itch.
•
Ed 'Vis ler Says :
You'll never go on the rocks with a
Packard PLA-MOR Remote Control
Selector around! Ir s a regular bea-
con on location proble ms! Pouring
in nickels, it brings s mooth sailing
all seas ons of the year! Bigger
profits and less upkeep . . . that's
PLA-MOR! I'll gladly te ll you more
about it!
ED WISLER
District Manager
Packard Manufacturing Corporation
Adams Hotel
Phoenix, Ariz.
Universal Starring
Music Boxes
LOS ANGELES - Those fascinating
boxes in drug stores, cocktail bars, restau-
rants, that have taken America by storm
have been discovered by Hollywood and
Universal Pictures Corp. in starring Har-
riet Hilliard and Ken Mu rray in "Fifty
Million Nickels."
Ozzie Nelson's song-giving wife plays the
role of a concert singer who scorns the idea
of singing for music machines. Ken Mur-
ray plays a machine company representa-
tive who, wearying of th e attempt to make
her "see the light," secretly records her
s inging, without accompaniment, then has
a hot swing band dubbed in on the r.ecord-
ing. Putting the record into circulation,
the concert singer wakes up to find herself
famo us as a music machine favori'te!
I n an exclusive interview with THE
REVIEW, Jake Rosenstein, of the Universal
staff, said that other prominent music ma-
chine entertainers in the picture will be
Charley Barnet and his band, Wingy
Manone and the King's Men. Everett Car-
ter and Mil ton Rosen crea ted numbers for
the mu ical, "Give Out," "Swing It, Mother
Goose" and "Macumba", the latter a South
American dance which is expected to be
a sensation.
•
*
*
..
Old Maid: "Has the canary had i ts bath
yet?"
Servant: "Yes, ma'am. You can come
in now."
IOOdYierc·
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