Coin Machine Review (& Pacific ...)

Cherr'J :J)ijcUtHej
malch Curtailment
by JAMES V. CHERRY
Manag er, C igarette Merchand isers
Associa tion of New J e rsey , In c.
One of th e latest problems arising in the
Cigarette Vending Machine Industry is the
question of matches. Prior to this present
emergency there had never been any ques·
tion as to the ability of the match com·
panies to obtain whatever materials were
essential for manufacturing purposes. At
present th ere is a shortage in materials due
to the Government requirements for De·
fense Industri es. This has resulted in a
sharp increase in the cost of matches plus
a new Federal Tax which practically dou·
bles th e former price and, therefore, con·
fronts the cigarette vendors with several
necessary steps.
While some location owners had always
insisted on using a special imprint match
with th eir own advertisement on the cover,
in most cases thi s additional cost was abo
sorbed by the location owner. Another cus-
tom which had also become a practice in
some areas was to give several extra boxes
of matches to the location owner to dispense
as he saw fit.
Un der present conditions because of th e
add itional cost and the real difficulty In
. obtaining matches of any kind whatsoever,
the resul t will b e th e elimination of special
imprint matches from the vending machin e
scene. The operator will, of necessity, also
be forced to reduce the ratio of the
matches distributed to the number of pack-
ages of cigarettes sold ; in other words, he
will have to see to it that only one package
of matches is given for every package of
ciga rettes vended by the machine. .
With the precarious position of th e cigar-
ette machine operator today, due to in -
creases in cigarette taxes and in th e cost of
matches plus additional taxes on this item,
precautions must IJe taken in every phase
of th e business in order to show that fine
distinction between a profit and a loss at
the end of the year.
Add to thi s the fact that wages have been
increased throughout th e industry because
of the applica tion of the F ederal Wages and
Hours Act, th e possibility of more tax es in
th e future on either or both articles due to
th e National Defense P ro blem and it can
easily be seen that the operator must be
more careful than in any time during hi s
busin ess existence.
It would be well for him to take th e loca-
tion owner into his confidence and to show
him actually what can be mad e in the aver-
age lo cation where a cigarette machine
operates. Because of the swiftly reducing
margin of profits in the Industry, it is more
essential now for th e operator to stand by
hi s association and to stabilize the indus-
try as well as he possibly can through his
individual efforts in these tryin g times. •
Gebert Completes
40 Yeurs In Industry
CHICAGO- From the Advance Machine
Co. co mes the announcement that aiter
servi ng forty years with the organization,
A. E. Gebert retired as General Manager
on October 3l.
In response to Gebert's public "thank
you" to hi s numerous personal and busi-
ness friends for the many courtesies ex-
tended to him throughout the years, we
feel sure th at the industry joins us in the
regret of losi ng so able a co-worker and
fri end.
•
~ Machine Changes Aid
Defense Program
CHICAGO- By cooperatin g with the De-
fense Program and eliminatin g strategic de-
fense materials on the new 1942 model
View-A-Scope, Automatic Games has been
able to effect a savi ng of 15 per cen t which
they in turn have passed along to the op-
erators, and reduced the price of th e new
mod el five dollars.
Many other new improvements and op-
erating advantages have been incorporated
in the forthcoming 1942 model.
•
CIGARETTE MACH I NES
w~ "flU
tJuIa 1k-NfJW!
.' DESPITE the biggest summer busi-
We do kriow, however, that if ciga- j
ness in our history, you can get Rowe rette machines are built; Rowe will be
cigarette machines immediately!
building them; we also know that
Careful planning, over a lc.>ng per- every machine we make, now.o r)ater,
iod, is the reason why we cOn make will-be as fine as money can buyl
shipments today, notwithstanding
Considering the uncertainties of
the recent unprec~ented demand.
future production,' do more than fill
But, altho we have machines now, your present needs. Anticipat~ what
we can't predict the situation a few you require tomorrow, as well as
monthshence.Frankly,wedon'tknow today, and get your cigax;ette
how many machines we then will pro- machines now-while they are ready
dl1ce- tbat will depend on materials. for IMMEDIATE DELIVERY!
B ecause 0/ the Defense Program- to which Rowe is contributing machinery
and,man hours- THERE WILL BE NO NEW ROWE MODELS IN 1942.
ROWE MANUFACTURING CO., Inc.
World's Largest Builder of Cigarette, Candy, Gum and Mint Merchandising Machines
.
'
BELLEVILLE, NEW JERSEY
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
,
COIN
MACHINE
REVIEW
17
FOR
NOVEMBER
1941