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Coin Machine Review (& Pacific ...)

Issue: 1941 May - Page 16

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Machines near certain groups of the Zoo's
denizens contain the correct foods for these
groups, and the stuff goes like hot cakes.
On Sundays and holidays the machines have
to be refilled every hour on the hour, Zoo
authorities have stated.
Thus goes the trend of outdoor coin mao
chine vending in New York. With man·
power becoming scarcer, retailers and the
general public requiring more goods in
shorter time with less fuss, distraction and
possible wrong·changing accompanied by
sharp words, there is every indication that
the coin machine, as a direct answer to con·
sumer interest, will gain momentum in the
days to come.

Sasso on Donates
Game Receipts
COIN
MACH !H ~
REVIEVr-~
16
FOR
MAY
1941
CHICAGO - Sir Victor Sassoon, noted
multi· millionaire of the Orient, one of the
four richest men in the world, member of
British nobility, after reading the article
regarding his purchase of Daval counter
games for operation in some of his out·
standing business interests in the Orient,
reported that one correction should be
made in this story to the effect that these
Daval counter games are now being oper·
ated for relief purposes, all the coin they
take in being donated to the British War
Relief Fund at the present time.
He also reports that when the machines
gC! into operation in the Orient the money
.tn!lt they will take in will be en tirely do·
nated to the Red Cross there. Sir Victor
is of the hope that a large number of these
machines will be operating in the Orient
so that the money received from this oper·
ation will prove of immeasurable aid to
the Red Cross.
At the present time, machines which he
has already purchased from Daval's Pa·
cific Coast representative, Mac Mohr, are
being operated for the British War Relief
Fund. The monies taken in by these mao
chines are given to this fund. The entire
operation of Daval counter games at pres·
ent is for this charitable purpose. Accord·
ing to officials of the Mac Mohr Company,
"Sir Victor is mighty pleased with the
machines he has already purchased and
is also much impressed with their earning
power. It is his hope that they will prove
of great hel p to the British War Relief
Fund and also to the Red Cross in the
Orient when h e sends the mach ines there
for that purpose.

Sloganeer
LOS ANGELES-Bon G. MacDougall,
executive in the old Pacific Mfg. Corp.,
during its heyday of coast manufacturing,
has suggested a new slogan for pa trioti sm
in production centers as a means of pre·
venting sabotage. Offers MacDougall:
Don't Let 'em Catch Us
With OUT Plants Down!
OpeNLttl'J

.....-An AJt,.,I'9icILI P',.t,.lLit-___ ...
-'1-
.JAMES A. GILMORE, SeCl'etary of C.M.I.
- - - Prepared by - - -
HELENE PAUL
W orld Famous Astrolo ger --.a
The horoscope of James A. Gilmore,
secretary of the Coin Machine Industries,
Incorporated, reveals many interesting if
highly contradictory qualities. Born Feb·
ruary 1st, with the Sun in Aquarius, he is
a very modern, progressive individual-
a pt to be quite unconventional in his ideas
and judgment. Very humanitarian and
philosophical, he nevertheless has strong
likes and dislikes. Active in reforms, pro·
gressive in ideas, highly intuitive, he is
apt to have a complete disregard for pub·
lic opinion-were it not for the fact that
he has the Moon in Virgo, which adds a
totally different and highly contradictory
vibration.
This confers unusual power of discrimi·
nation, with a tendency towards ultra·con·
ventionality and conservatism. He is apt to
give too much attention to relatively un-
important details - to worry about many
things that never happen,-a quality that is
entirely opposed to the unconventional as-
pects of "Aquarius."
Mars, the planet of force and activity
also in Aquarius, adds great originality,
quick wit, a scien tific viewpoint; it makes
him impulsive in manner and speech , and
at times rash, headstrong and abrupt. Fond
of litera ture and ph ilosophy, occult studies
and science generally, Mr. Gilmore is am-
bi tious, enterprising and independen t. His
opi nions are fixed-not readily changed by
others, and when he does make a change,
it is usuall y a quick one, and undergone
quite suddenly and abruptly.
It is curious and interesting that Aquar-
ius rules machinery and modern inven-
tions, and certain aspects in the natal con-
stellation of Mr. Gilmore give him un-
usual ability as a director, with a respon-
sible position in connection with the pro-
motion of large organizations. He undoubt-
edly has a great many friends, and is what
is known in ordinary parlance as a "good
mixer"- attracting and holding the good-
will of many people in every walk of life-
inferior as well as superior.
Mercury in Capricorn favorably aspected
by several other important planets in his
natal constellation, adds a serious, thought-
ful, practical quality, with unusual ability
for organization and stick-to-it-ive-ness.
This natal constellation for Mr. Gilmore
promises unusual achievement. However, he
should know just what to expect and when
-so that he will be adequately prepared
for these important promotions which are
so clearly indicated.

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