Coin Machine Review (& Pacific ...)

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Coin Movies Costly
To Produce
HOLLYWOOD-New scale for recording
music for Coin Machine firms has been re-
ceived from the office of James Petrillo,
president of the American Federation of
Musicians.
The new scale calls for a basic rate of
$30.00 per man for session of three hours
during which not more than five three-
minute subjects may be recorded for re-
lease. Additional time is set at $7.50 per
man per hour with a limit of one three-
minute subject to the overtime period. This
rate supplants the temporary scale of
$15.00 per three hour session which was in
♦
effect for a short period.
Minthorne Wins
Sales Award
LOS ANGELES- Jean J. Minthorne,
local Rock-Ola distributor, is proudly dis-
playing a gold Elgin watch presented to
him for special sales achievements during
the month of August by the Rock-Ola
Manufacturing Corporation.
During August Minthorne led Rock-Ola
distributors throughout the nation in the
amount of phonograph sales.
In addition Minthorne won the National
Grand Sweepstakes Sales Contest in his
district and copped a nice cash prize for
leading on sales of phonographs and wall
♦
and bar boxes.
Son Francisco
GORDON MILLS TAKES OVER NA•
TIONAL SALES FOR MOVIE MACHINE
. . . RECORDS SET IN SALES BY S. F.
OUTLETS . . . NEWMAN READY WITH
NEW VENDOR . . . SKY FIGHTERS
STEAL SHOW AT FAIR.
By RONALD PATRICK
SAN FRANCISCO (RC)-Large news
from a local and national standpoint is the
resignment of Gordon Mills as • general
manager of the Mills Sales Company of
Oakland. Cousin of Chicago's Mills Novelty
Company president, Gordon Mills' associa-
tion will be in the capacity of general man-
ager for national sales in the new Mills
(Roosevelt) photovision department. Bou-
·terious moves up to general managership
at Mills Sales in Oakland, with recently ap-
pointed regional sales manager Warren
Taylor being promoted again to general
sales directorship.
Official West Coast preview on Mills
photovision machines will be at the Holly-
wood Roosevelt, September 16, 17, 18, 19th.
National fanfare on an unprecedented scale
will accompany the launching of this lusty
new genesis of the coin machine industry.
• An interesting note is that there have been
what may be called 'sneak' previews of the
photo setup in major eastern cities over the
past few months.
It has been this scribe's e~perience that a
number of uninitiated operators and distri-
butors have been prone to scoff at the
significance and value of the photo-view
development. They cite every conceivable
objection and difficulty these machines are
likely to encounter. It occurs to me that
they overlook the possibility that most of
their qualms which may derive from me-
chanical bugs are solvable. Moreover, from
what I've gathered from a few top line
operators who have seen location tests on
the equipment, the reaction is terrific-and
all good. Frankly, I'm looking for the most
equipment is to be a lead attraction on a
scheduled carnival excursion.
Two impending events are influencing the
immediate future of local music consider-
ations. One is the rumor about coming
Bally Speed Wall Box which is propagan-
dized as having 'everything' from the stand-
point of competition, quality, looks and
price. The other is regarding the effects
which will be the result of Wurlitzer's gi-
gantic counter music box campaign sched-
uled to blitz the S. F. area sometime in
September. Advance information as to Wm-
litzer's success on this company program in
other metropolitan territories is colossal.
Operators are pretty hepped on the subject,
aiming to lay in their claims on anything
that looks like good pickings-since Wur-
litzer and agencies are turning the whole
deal back into the hands of interested
qualifying operators, once the new spots are
signed. Expectation is that top-flight oper-
ators will more than fall into line since
Wurlitzer campaign is for virgin locations
rather than an attempt on established lo-
cations.
♦
sensational operating wallop the industry
has ever been graced with on the delivery
of these new picture machines.
Highlight in this month's news is that
several · distributors each claim the most
successful August in their history. The list
includes Bates Sales Company, Oakland
Automatic Sales, Wolf Sales, Advance Au-
tomatic Sales and Jack Moore's.
Hit games at current standing appear to
be Baily's Fleet and Rapid-Fire, Exhibit's
Landslide, Roll in the Barrel, Mutoscope's
Sky Fighter, Chicago Coin's Skyline and
Genco's Dude Ranch.
Possibly the biggest single deal in North-
ern California for the month was Wolf Sales
$75,000 check to Wurlitzer against two car-
loads of assorted new phonographs. Jack
Moore's single day turnover (a-la Johnny
Ruggiero) of 50 Bally Fleets impressed us
as the second most conspicuous feat.
A new panel-type vendor recently pa-
tented by W. J . Newman of San Francisco
will shortly be in service on test locations
along the Coast for the sale of packaged
safety razor blades. Trade name of the razor
line is 'Velvet-Edge.' It's a good quality
product and will sell at a standard low
price. The vendors appear compact, attrac-
tive and unobstrusive. Newman, heading
the Newman Sales Company is an old-hand
in the promotion of merchandise vendors
and he evinces confidence in having hit
upon one of the surest shots yet, culti-
vating a practically virgin field.
Entries in a small boy's diary:
February 24-Got an airgun for my birth-
day.
February 25-Snowing. Can't go hunting.
February 26-Still snowing. Can't go
hunting.
February 27-Still snowing. Shot Grand-
ma.
♦
J. A. Dollison is another of the 'old-
timers' who always appear to be carrying
on with never a carp or complaining word
about anyone or anything. Dividend Scales
has been Dollison's mainstay. Apparently
J. D. has a very sweet placement of these
penny takers throughout pick spots in
California, Washington and Oregon.
A Treasure Island 'Fair' note to be added
at this point is the arresting fact that
Smith and Zapsf's Playland features 16
Mutoscope Sky-Fighters, with 10 more just
announced ordered from Mills Sales. I was
curious about this addition with only a few
weeks left of the Fair, so-called the Island.
Here's the picture. Sky Fighters are a
standout hit and the entire caboodle of
Seems that a modern young maiden was
surprised on her visit to the zoo to find not
a single monkey in the monkey cage.
Disappointed at the absence of her favor-
ite beasties, she quickly summoned the at-
tendant and asked him why the dear little
monkeys had been taken away.
• "Ain't been taken away, ma'am," he told
her. "This is the mating season when the
monks stay in their homes for several days."
"Oh, dear," she complained, "I do so
want to see them." She looked sad and
then added hopefully: "Will they come out
if I give them a peanut?"
"Darned if I know, lady," said the at-
tendant, "would you?"
♦
• •
• •
69
COIN
MACHINE
REVIEW
/Jtc 7 lliiJA JlltJ:
Woll's lhe Winner!
WBY?
•
Th at's easy. Wolf's the West's Biggest Wurlitzer Distribu-
tor. And everybody knows Wurlitzer's the Winner in the
music field . G et your Wur,litzer Phonog raphs, Wall and Bar
Boxes from Wolf. They're beauties and they're the best.
So why not be a W inner too ll
-
Call In -
Write -
Wire -
Phone
WOLF SALES CO. Inc.
701 Golden Gate Ave.
San Francisco, Cal.
https://elibrary.arcade-museum.com