Coin Machine Review (& Pacific ...)

Philodelphio
RECORD MEN SWITCH AROUND . . .
NEW MEMBERS JOIN GAME GROUP . . .
RODSTEIN TAKES THE LEAP . . . HEL-
LER TIE-UP WITH MILLER BIG.
By Harry Bartnick
58
COIN
MACHINE
REVIEW
PHILADELPHIA, (RC)-Ed. Heller,
former operator-salesman for the Motor
Parts Company in the sale and promotion
of Columbia and Okeh records, has joined
the Raymond Rosen Company to work on
Victor and Bluebird disc sales. Title of
Heller's new post is record promotional
sales manager, a niche especially created
for him in the organization.
At Motor Parts Elliott Wexler, former
!'enn U. football player, has been placed
m charge of operator sales. Elliott is doing
a good job on Columbia and Okeh. Sales
have reached new highs since the inaugura-
tion of a promotional program over radio
station WCAU.
Two other new men at Motor Parts are
Jeff Wilson, formerly with Krich-Radisco
Company in Newark, and Frank Espey,
who left a position with Philadelphia Motor
Accessories to handle a record sales terri-
tory for Motor
Parts.
Ben Fireman has
moved to new and
swellegant quarters
in the operator dis-
trict on Spring Gar-
den Street. Six
eighteen is the num-
b er. Rapidly this
section is being
taken over by oper-
ating organizations
just as the Broad
and Spring Garden
Harry Bartnick
district has been an•
1exed by the job-
bing and di stributing fraternity.
Sam Altholz, formerly with the U-Need-
A-Pak organization, has opened an office
on Fairmount Avenue where with Fred Co-
hen he will distribute a large variety of
merchandising devices. Firm will do busi-
ness under the name of Fairmount Sales
Company.
Benny Klein and Jerry Lichtman have
joined rou tes and are now operating under
the name of Elite Amusement Machine
Company from headquarters on North
Franklin Street.
Ajax Manufacturing Company, one of
Philly's oldest punchboard companies, has
moved its headquarters to New York City.
October 13th will be a big day for Bill
Rodstein, treasurer of the Philadelphia
Co in Machine Operators' Association, for
on that date Esther Rosenberg will become
Mrs. Rodstein. A large delegation of coin
men will be present at the wedding.
Bill Hopkins is not satisfied with being
only a music machine operator. Bill is now
manager of Dutkin's Rathskeller, popular
night club spot; has become an official of
the Cafe-Proprietors' organization and was
recently elected to the post of temporary
chairman of the State Association of Club
Proprietors.
•
Sam Lerner has opened new offiices and
showrooms for his Stanley Music and
Amusement Company on North 6th Street.
Eleanor Rothstein will manage the new
headquarters and have charge of th e re-
cently enlarged record sales department.
Another new distributor of merchandis-
ing machines has entered the local field.
Sam Snyderman, operating as the Over-
brook Amusement Company, has the co-
operation of his wife Dorothy in the new
venture.
Eddie Heller effected a clever promo-
tional tie-up recently when Glenn Miller's
band played the Steel Pier in Atlantic Ci ty.
Eddie passed out 500 autographed photos
of Miller and 100 autographed records to
fortunates in attendance at the Pier. In
addition thousands of pamphlets and ad-
vertisin g folders on Miller's Victor records
were passed out.
Mort Gellard, radio sales manager for
Raymond Rosen, was married to Doris
Goldberg at the exclusive Ritz-Carlton
Hotel on September 8th. The happy co uple
chose Florida for a honeymoon.
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CHICAGO COIN
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KEENEY
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BAKER
GENCO
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GOTTLIEB
and numerous others. If you don't see what you need, ask for it.
•
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USED GAMES
•
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O'Boy
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STEWART-McGUIRE le and Sc VENDORS, Special, ea ..... $ 3.50
WURLITZER ILLUMINATED COUNTER MODEL 61.......... 92.50
WURLITZER SOO's ................................................................ 187.50
BAKER BABY GRAND LIGHT UP SELECTOR
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15.75
KEENEY ANTI-AIRCRAFT GUNS ........................................ 125.00
Keeney Wall Boxes, Bally Rapid Fire Machine Guns, Rock-Ola 1940 Luxury
Lightup Models at Special Prices.
New members of the Philadelphia Coin
Machine Operators' Association are Nathan
Solotoff operating as the Philadelphia
Vending Company, and Herman Meadow.
Sid Bernstein has left Sam Stern's Key-
stone Vending Company te aid Jack Shep-
pard in the promotion of Varsity records.
Lew · Newton, formerly of the district's
Columbia record sales group, has also
joined.
A new branch of the Keystone Novelty
and Manufacturing Company has been
opened at 515 Cathedral Street in Balti-
more. New branch will be known simply
as Keystone Novelty Company and Wil1iam
J. Clair will be manager.
♦
New Slogan Adopted
by Daval Co.
CHICAGO-Al S. Douglis, president of
the Daval Company, Inc., manufacturers of
the American Eagle counter game, which it
calls "the world's smallest bell with free-
play token award and gum vendor," has
adopted a new slogan for his firm. It is
"Come and Get It."
"When it comes to American Eagle," said
Douglis, "the only thing we can· tell opera-
tors throughout the country is simply come
and get it. This is one machine that is prov-
ing itself as phenomenal a money-maker as
did our Chicago Club House, Reel "21,"
Penny Pack and Marvel. American Eagle,
we believe, will exceed all these machines
for endurance power on location and as a
money-maker.
"We haven't yet fai1ed to receive substan-
tial reorders from all our customers. The
machines only get to the location for a day
or two and we have a repeat order on hand
for three and four times as large as we ever
expected. Naturally this is attributable to
the money that American Eagle is clicking
on location everywhere.
"That's why we say come and get it.
That's the only way to convince the opera-
tors of the greatness of American Eagle.
Get it, put it on location and discover for
yourself."
In the West jobbers and distributors have
gone out of their way to take care of opera-
tor requirements. Jobbers in all of the key
cities in the West have featured American
Eagle for weeks past and results have been
amazing, according to Mac Mohr, Pacific
Coast Representative for Daval.
♦
• •
Moody: "Say, Doc, do you remember last
year when you cured my rheumatism? You
told me to avoid dampness."
M.D.: "That's right. What's wrong?"
Moody: "Well, can I take a bath
now?"
♦
• •
Mariam: "It says here that looks are de-
termined largely by one's diet."
Mabel: "Then you had better keep off
♦
plain food for a while."
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AUTOMATIC SALES CO.
St.
121 10th
Oakland, Calif.
W. R. Farnsworth &. Co.
2871
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