0((
THE RECORD
get a Box to do almost anything he desires
it to do.
For example there is a box that has a
personal intimate speaker which delivers a
tune only to the patron inserting his coin.
If others in the spot wish to hear the same
number they must insert a coin in the box
closest to them. Three manufacturers are
now offering this Box and meeting with
considerable success in its sales.
• Show Holds Nation's Spotlight
• Tremendous Entertainment
Program Planned
Then there is a Box shortly to be an-
nounced exclusively in this publication
which will give an added push to the
Wired Music field. This Box is equipped
with a speaker unit and when a patron
deposi ts a coin the operator asks the num-
ber only through the unit in which the coin
was placed. This indivi'dualization of the
personali'ty of Wired Music is bound to in-
crease sizably the gross returns.
• Bar Boxes Hold Attention
• Mangan's Tune Gives Industry
Valuable Publicity
By
PAUL
• NO SIR! The mug cut at the top of this
department does not mean that yours truly
is attempting to steal the thunder of a
prominent in the Coin Machine Indus-
try. It so happens that I enjoy half a
dozen or so stogies a day and when our
officfal photographer, Bernard Merge of
Mott Studios, caught this pose he snapped
it. Others in the office liked it, so for this
month at least, we're sharing it with you.
16
COIN
MACHINE
REVIEW
The most important news in Coin
•
Machine cfrcles in the West today are the
plans for the stupendous 1940 Western
States Coin Machine Convention to be held
at the Los Angeles Biltmore on November
18, 19 and 20th. Nothing will be left un-
done to make this the biggest gathering
of coinmen ever staged in the West.
Within 6 hours after the first announce-
ments reached prospecti've exhibitors 25%
of the total number of booths were sold.
Never before has there been such a testi-
mony to the staging of a Western Show.
Since then reservations, tentative and other-
wise, and scads of requests for information
definitely assure us that the 1940 Show
will not fall short of our promises ... the
biggest, most lavish and most spectacular
Show ever held in the Golden West.
Entertainment will not be lacking during
the three days either. On Tuesday a mag-
nificent Celebrities Luncheon will be held
in the beautiful Music Room of the Bilt-
more. Big names of the movies, radio and
stage will break bread with the big and
little of the Coin Machine Industry. This
event is being supervised by J. Charles
Davis of the advertising department of our
publication. Davis is no novice in the
entertainment field. A while back he had
one of the most profitable independent
movie companies in Hollywood supplying
+
W .
BLACKFORD
westerns in endless chains for the hicks in
the stix. For over ten years he has been
on the radio twice a week with a program
that has one of the biggest sportsmen fol-
lowings on the Pacific slope. Besides that
he's staged a flock of big events, emceed
them himself and otherwise made them
tremendous successes. He will handle the
entire arrangements on the Luncheon and
bring together a program that would cost
thousands of dollars in the theatre.
Then on Wednesday night comes the
night of nights . . . the Annual Ball and
Banquet of the Coin Machine Fraternity.
Staged in the swanky Colonial Room of the
Wilshire Bowl in the Miracle Mile of Los
Angeles this event will put all past ones
into the "gone and forgotten" class. The
industry is taking over the Bowl exclusive-
ly for the ni'ght. Phil Harris and his Rec-
ording Band will provide dance tunes from
7 :30 until 2 a.m. An 8-act big time vaude-
ville Show by Lou Dorn, plus a 30-minute
coast-to-coast broadcast will punctuate the
evening. Read about these events in other
columns in this issue.
• An orchid to the other trade papers in
the industry for the help they are giving
in publicizing the Western Show. Clippings
will be made of the publicity appearing in
all publications and publicly displayed in
the foyer of the Show so that operators
might know the publications that are real-
ly devoted to their own best interests.
When you come to the Show be sure to
see the "These Publications Helped Build
This Show" display in the foyer.
This is only the beginning. We've exam-
ined fifteen or twenty other new ideas
developing in the West in the past two
weeks. There can be no doubt but what
this territory is on the very verge of the
greatest coin machine manufacturing activ-
ity it has ever experienced. Dozens of these
machines will be shown for the first time
at the November Show and we know thous-
ands of operators from all parts of the na-
tion will be on hand to get a 90-day jump
on competition by seeing them FIRST in
the Western Show.
• Considerable space in this issue is be-
ing devoted to Jimmie Mangan's new pat-
riotic ditty "We're All Americans-All True
Blue." Here is a very fine number by a
peach of a fellow in our own Industry.
Broadcast Music, Inc., has complimented
Mangan and the whole Coin Machine In-
dustry by selecting this tune as their pa-
triotic number from hundreds submitted.
We are plenty proud of the fact and you
should be too. Show your appreciation by
putting the Bluebird recording of this num-
ber on all your machines. It win catch
on right way .. and e\·en though it doesn' t,
leave it there. It deserves top berth on your
record stack.
• When this book reaches you we'll be up
in Alaska, eating salmon, killing polar
bears, chopping down Totem poles, exam-
ining (?), etc. Sounds like we ought to
have plenty to talk about when we get
together in this same space next month.
Adios.
♦
• Wall and Bar Boxes are in the spot-
light of operator favor the country over.
The tremendous interest in Boxes has
spurred manufacturers on to new and un-
usual heights until today an operator can
IMPORTANT NOTICE TO ALL EMPLOYERS
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Zeigler Insurance Agency, Inc.
'
417 South Hill St.
Michigan 0961
Los Angeles, Calif.
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