FIRST TO SIGN: H. A.
(Hum) Brocamp, General Man-
ager, Rodney Panfages, Inc.,
Hollywood, California, signs
the first contract for display
space af the Western States
Coin Machine Convention fo be
held at the Los Angeles Bilt-
more, November 18, 19 and
20th as Arsene Perneffi, sales
represenfafil'e, looks on approv-
ingly.
.,
Said Brocamp in signing: "If
is only natural that fhe pioneer
firm in the Wired Music field
should be right on ifs foes and
lead fhe lisf when if comes fo
signing for space af fhe big
November Show. We'll have a
complete display of Maestro
equipment in our showing and
we look forward eagerly fo
demonsfrafing the merits of
Maestro fo the music operators
of America during fhe three
day Exposition."
•
11
COAST SHOW INTEREST TERRIFIC
Big Names Sign for
Displays at Show
LOS ANGELES - Colossal, stupendous, and extra·
ordinary seem inadequate to describe the tremendous in-
terest in the 1940 Western States Coin Machine Conven-
tion to be held at the Hotel Biltmore in downtown Los
Angeles on November 18, 19 and 20th.
A full program of events has been planned to keep
every visitor fully entertained , during his three day so-
journ in Los . Angeles. Prominent civic organizations are
co-operating in arranging entertainment that will send
visitors home with a song on their lips that "Los Angeles
really knows how to do it."
The main feature of the 1940 Convention will be the
big exhibit of various types of coin-operated amusement,
service and vending devices in the spacious Galeria Room
of the Biltmore. Exhibits will open at noon on Monday,
November 18th and continue through until Wednesday
afternoon .
Hundreds of machines never before publicly displayed
or offered will be in the Show. Western manufacturers
who have never showcased their products anywhere in the
United States have purchased heavy space to really tell
the nation's operators just how good Western made equip-
ment is.
First to sign for display space was Rodney Pantages,
Inc., manufacturers of the Maestro Wired Music System.
COIN
MACHINE
REVIEW
Close ly following this reservation was one from the Asso-
ciated Operators of Los Angeles County. Others include
E. C. McNeil, Inc., for National Vendors, St. Louis; Col -
umbia Recording Corporation for Columbia and Okeh
records; Voca-Tele Company, Inc., Hollywood; Visual
Vendor, Inc.; Phonette Corporation of America; Jean J .
Minthorne for Rock-Ola; Art Freed for the Rudolph Wur-
litzer Company; Hermie Cohen for the Hamilton Manu·
facturing Company, Minneapolis; Wolf Sales, Inc., San
Francisco, and others. Dozens and dozens of inquiries for
additional information attest to the tremendous interest
the Coast Show holds all over the country.
During the month of September and October over 200,-
000 pieces of advertising material are being distributed
to operators, jobbers and distributors all over the United
States, Canada, and Latin American countries to promote
attendance at the November Convention. Flashy window
cards, colored stuffers, enclosures, and a half a hundred
• other advertising specialties are being used to bring an
unprecedented attendance to Los Angeles for the 1940
Edition of the W estem States Coin Machine Convention.
On Tuesday noon the industry will stage its first Cele-
brities Luncheon in the Music Room of the Biltmore.
Dozens of celebrities of stage and screen will scrap for
radio time with the big wigs of the industry. J. Charles
Davis, a showman of repute and one of the foremost pro-
ducers of motion pictures back a few years and now con-
nected with THE REVIEW, will be chairman for the event
and bring together a program that would cost at least
$15.00 per copy on any theater stage. This event is slated
for 12 noon on Tuesday and exhibits will not be open
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