Coin Machine Review (& Pacific ...)

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with a dozen records. A newcomer to the
game, Edith Alexander replaced another
newcomer, Marguerite Hanley in Bill Dug-
gan's Puget Sound Novelty office. Mar-
guerite, who has been with the firm one
month, resigned to complete her studies at
the University of Washington.
Publicity the industry can do without:
the feature on wired music in the Seattle
Star, wherein phonos were referred to as
"Juke boxes." ... M. E. Boswell, the phono
op, who also retails discs, has moved into
bigger and better quarters on Stewart
Street .... Ron Pepple, proudly displaying
a million dollar smile, a two hundred dol-
lar check and a one hundred dollar Elgin
Watch as first prize booty in a recent Rock-
Ola sales contest.
When Barbara Nafsted turned a vacation
into a resignation, Jack Moore's local office
was in a bad way for a coin clerk, but
Thelma Oliver's little sister Donna jumped
into the breach and carried on valiantly.
Then when a permanent office worker was
obtained in Doris DeLong, she remained in
harness to break in the newcomer. That's
family loyalty for you!
They are calling Belva Eckstrand the
"Cellophane Kid," and you know why?
No, Clarence, not because you can see
through her, but due to her adeptness at
handling the solidified viscose in wrapping
novelties. . . . A smile so magnetic as to
cause calloused hearts to turn to putty is
the one flashed by Ethel Koser, who has
been filling in at her dad's Thomas Gum,
a_nd who is currently leading the ticket for
nomination as Miss Coin Machine of 1940.
Any other applicants for this · distinguished
honor are requested to contact this colum-
nist, and-oh, yes, bring along your phone
numbers, girls.
250,000 pennies in one week! That was
the gross return at Earl Heroux's arcade
concession at the Puyallup Fair. $1,000
in merchandise awards was paid out . . . .
Frank Countner is the happiest hit-run vic-
tim we ever saw. Prosperity came from
around that corner in high gear and socked
Frank amidships. Last month he stream-
lined his office, expanded his retail record
department and invested in a 1941 Pontiac
Torpedo. This month he bought a 1941
½-ton Ford delivery truck.
♦
Playmate Is Baker's
New Game Release
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Paci. llp/
Get Seti
The Biltmore Hotel, head-
quarters for the Western Stl!,tes
Coin Machine convention, No-
vember 18, 19 and 20, is itself
one of the "sights" of Los An-
geles with its Galeria Real, Art
Salon, architectural beauty,
social activi ty and palatial sur-
roundings. The fact that it is
only two minutes from room to
exhibit hall, a few steps to the
Biltmore Bowl (world's largest
hotel supper club ), the Rende-
zvous (a "night club in the after-
noon" ) , the Restaurant Renais-
sance, Biltmore Grill, Coffee
Shop, Lounge, French and Grill
Bars, means that it will he con-
venient for you to s top there.
The Biltmore has 1500 rooms,
each with private bath. For your
reference, the rate schedule per
day - at special Conve n tion
figures-is :
Sin gles: $5.0 0 .
Dou b les : $7.00 ($3.50 per
person).
Sui t es: $12.00, $15.00,
$20.00.
Brazilian firm Seeks
Coin Machine Lines
CHICAGO-"All the earmarks of being
a 'honey,' and the swe·etest money-maker
we have produced thus · far," is the char-
acterization H. L. Baker, president, gives
Playmate, a new five-ball free-play novelty
table just released by Baker Novelty Com-
pany.
Pronounced a "knockout" from the play-
er's viewpoint, and a gold mine for opera-
tors, the game is reported to have three
ways of scoring: High Score, Sequence, and
Special Bumpers when lit. Every play is
said to have a tantalizing "come-on." and
tremendous earnings records made on test
locations seem to ind;cate the game's abil-
♦
ity to captivate the players.
LOS ANGELES - The following com-
munication was received at the Review of-
fices by airmail from H. Pfefer, Gustavo
Sampaio 200, Rio de Janefro, Brazil, just as
the October issue was going to press:
"We desire to enter into connection with
a factory of coin machines. We have in-
terests of all kinds of amusement machines
as buyers, or like representative for the
Brazilian market. First of all interests us,
automatic games with money premium for
public locals distribution. Please send us
detail description, prices and payment con-
ditions. At the same time let us know if
m~ch~~es can be adapted for Brazilian
corns.
♦
McClellan Moves
Jersey Music Crowd
Drawn by Celebration
LOS ANGELES-Herb McClellan, local
jobber and distributor, has moved into new
and larger quarters at 1347 West Washing-
ton Boulevard, across the street from his
old location. Parking area for his customers
has been provided by the move which also
carried out in a red-white-and-blue motif,
gives him increased facilities. The new
spot is next door to •t he headquarters of
the Associated Operators of Los Angeles
County, Inc. Present policies of conducting
his business will be continued by Mc-
♦
Clellan.
NEWARK, N. J.-Recognition of Royal
Music Company's exclusive distributor-
ship of the Buckley Music System drew a
record crowd of Jerseysites to the firm's
offices and the famous P. 0. N. Cafe
across the street, October 2, for a celebra-
tion which began at 9 a. m. and continued
until well past midnight.
Pat Buckley of Chicago, head of the
Buckley firm, and DeWitt "Doc" Eaton,
Buckley's
eastern
division
manager,
assisted Royal's Barnet "Shugy" Sugar-
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man, Abe Green and Harry Goldberger in
playing host to the crowd which partook
of the store of wines, champagnes and
other liquors and food of every sort served
by waiters at the cafe, while studying the
installation there and seeing it in actual
Harry Wichansky of Atlas
operation.
Vending Company, Elizabeth, N. J.,
placed the largest order-for 250 Buckley
Wall boxes-of the day.
Others present included: Archie Kass,
Major Amusement Co.; Jack Berger,
Newark Coino Distributors; Irv Morris,
George Ponser Co.; LeRoy Stein, Amuse-
ment Board of Trade; Larry Ganzi,
Larry's Music Co. ; Jack Kay, Ace Music
Co.; and Jimmy Hammond, all of New-
ark; Everett Masterson and Bob Slifer,
Automatic Music Service; Dave Stern,
Distributors;
Billy- Ehrenberg,
Royal
Atlas Vending Co.; and Tom Burke,
American Sales Co., all of Elizabeth;
Frank Savage, Savage Music Co., Nutley;
Mort Jones, Jones Music Co., and B.
Schellin, Bell Music Co., Bellville; John
F. Niderman, Madison Amusement Co.,
South Amboy.
Don Feinswog, Carteret Amusement
Co., Cateret; W. A. Brower. Ri'ver Edge;
Ed Marks, Marks Music 1.0., BayoT'ne:
Andrew Palerno, Bradley Beach; Herhv
Reutch, G. M. Amusement Co .. Wood-
bridge; John Manero, G. M. Vending Co.,
Paterson; Louis Millman, Mid-State Amust>-
ment Board of Trade, rnd Daniel Svlvester,
Belmar; Edwin A. Corriston, Palisades
Novelty Co., Cliffside Park: Herb Salmon,
Staten Island, N. Y.; and Bill Gersh, Byrde.
Richard and Pound, New York City.
♦
Distributors Approve
Gottlieb's Gold Star
CHICAGO-Prompt appearance of such
leading distributors as George Posner, Mike
Munves, Heinie Budin, Sam London of
Milwaukee, Hy Greenstein of Minneapolis.
Art Nagel of Cleveland, H. Zorinsky of
Omaha, and others, on announcement of the
introduction of Gold Star, D. Gottlieb &
Company's new five-ball free-play game,
gave Dave Gottlieb, head of the firm, con-
siderable cause for elation.
"We've never seen anything like it be-
fore," he said. "We've had sensational hits
at other times, but nothing to compare with
the response to Gold Star. More unsolicited
telegrams and letters from distributors, job-
bers and operators have come in to us, con-
gratulating us on what they feel is one of
the greatest hits of all time, than we have
ever received before.
'"Everyone who has seen Gold Star has
been struck by the outstanding appeal and
new features of the game," he continued.
"In particular, the new rainbow-glo back-
board caught their fancy, a striking effect
presented here for the first time. The in-
novations on the playboard- new four-way
scoring rollovers, duo-scoring bumpers, and
others-likewise make many leaders of the
industry, who volunteered their opinion,
feel this an outstanding hit for 1941. Steps
have been taken to increase production to
the maximum, and we are doing everything
we can to take care of the rush business on
Gold Star."
♦
63
COIN
MACHIN E
REVIEW
• •
"Here's something for your silver wed-
ding anniversary."
"But I already have all the silver I
need."
"Then here's some silver polish."
• •
"All men are equal. We all sprang from
monkeys."
"What a rotten jumper you muirt have
been!"
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