Coin Machine Review (& Pacific ...)

sic installations in comparable locations.
Operators and tavern owners who have had
experience with both types of installation
will, I am sure, confirm this comparison.
"Some operators are inclined to be skep-
tical of the revenue increases which we
claim for Buckley Wall Box installations.
Our suggestion to these operators has al-
ways been to make a single test installation
with Buckley, then compare the revenue
received with the former 'take' on the
phonograph. Invariably, operators will then
order, of thefr own accord, additional Buck-
ley Wall Boxes for their other locations."
Corcoran stated he would maintain a
booth on Buckley Music Systems at the
forthcoming 1940 Western States Coin Ma-
chine Convention at the Biltmore Hotel in
Los Angeles, and that he is looking for-
ward to greeting many of his operator
friends on the Pacific Coast during the con-
vention period.
♦
Direct "Touch-to-Touch"
Action Explained
Pictured above is the new Fresno, California branch opened by William Corcoran .
Joe Baker, fourth from the left, is in charge of the office.
54
Corcoran Adds Fresno Branch~
Continuing Rapid Growth
COIN
MACHINE
REVIEW
SAN FRANCISCO-When Bill Corcoran
takes hold of a product-one on which
he's really sold-things begin to happen.
Last month, in these pages, Corcoran an-
nounced his appointment as Buckley Music
Systems distributor for California, Oregon,
Washington, Arizona and Nevada, and the
opening of branches at Los Angeles and
Portland. This month, indicative of his
rapid progress, he opened a fourth office
in Fresno, California ( at 154 North First
Street), to handle distribution in the San
Joaquin Valley area. Main headquarters are
at 927 Larkin Street, San Francisco.
Joe Baker, well known to hundreds of
operators throughout Northern California,
is in charge of Corcoran's new Fresno
branch. Baker was a music operator for
some four years and was president of the
San Francisco Music Operators' Association
until he resigned the post early this sum-
mer to become sales manager in the San
Francisco office of the California Simplex
Distributing Company.
After talkini; to operators throughout
Northern California and securing a first-
hand picture of the progress and profit-
possibili'ties in Buckley Music Systems as
compared with the use of a single phono-
graph in the location, Baker decided to
join forces with Corcoran as branch man-
ager at Fresno. He had been there only
a week when he became responsible for
seven Buckley Wall Box installations in
the San Joaquin Valley. Operators of these
locations report a substanti'al increase in
revenue for the initial period of operation.
"I am highly enthusiastic over the profi t-
opportunities that lie in Buckley Music
System installations," stated Baker. "Up
until this time my experience has been con-
fined primarily to operating, and later to
selli'ng, phonographs, but I am convinced
now that alert operators can really go to
town with Buckley Music Systems. Their
dependability and simplicity of operation
and entire freedom from service calls make
them, in my opinion, the outstanding wall
box installation on the market today.
"Aside from the increased revenue," he
continued, "Buckley Wall Boxes in a loca-
tion makes i't a permanen t install ation. The
operator is not required to make any addi-
tional investment year after year, in a new
phonograph in order to keep the location
happy.
"One of the most profitable types of
Buckley Wall Box installations is in the
counter model spot. We have demonstrated
here in the San Joaquin Valley that the
replacement of a counter model wfth five
or six Buckley Boxes frequen tly results in
more than triple the revenue from this type
of location."
In an interview given to the Corn MA-
CHINE REVIEW, Corcoran stated that during
the past month or so he has had several
inquiries from operators concerning the ad-
vantages of Buckley Wall Box installations
as compared to wfred music.
Corcoran reports that in his experience
thus far, he has been called upon in sev-
eral instances to replace wired music with
Buckley Wall Boxes, and st.ates that the
Buckley Music System has increased the
profi t considerably because of the fact that
there is no t the high cost of overhead in
opera tion that exists with wired music.
"Before sell ing my Wurli tzer distributor-
ship for California last May," Corcoran de-
clared, "I spent considerable time----about
six months- investigating wired music in
several large metropolitan areas on the
Pacific Coast. It was apparent to me a t
that time that the high overhead cost of
operation with wired music would substan-
tially affect net profits. In fac t, I believe
I can say without fear of contradiction,
that 20 Buckley Wall Boxes will average
considerably more profit than 20 wired mu-
CH[CAGO - "The action is direct. It
doesn't have to go through a spinning pro-
cess of any kind dependent on the current
or the wave length. It is directly wired to
the action itself. As the knob is turned to
the selection the player wants, the record
is contacted; the moment the nickel goes
into the box, that record-and no other-
plays."
This is the explanation of H. R. "Perk"
Perkins to the host of operators from coast
to coast who, while they approve Buckley
Music System, have written inquiries to
learn just what Direct "Touch-to-Touch"
Action is.
"It's unique, and many claim that it is
actually just like a human brain at work,"
Perkins continued. "Someone made the
statement to me a few days ago that "It's
almost human. That's why one of our ads
declared 'Not 999 but 1,000 out of every
1,000 times you get the record you paid
for on the Buckley Music System,' and
that's the truth of it. The record must play.
It is almost grafted to the dial by Direct
'Touch-to-Touch' Action.
"The best way to understand this prin-
ciple is to see the Buckley Music System
in operation on any location; any of our
distributors will be more . than happy to
arrange for a showing."
♦
Blackwell Is Booster
For Buckley Systems
DENVER-Jim Blackwell is known as a
booster. When he finds something he likes,
and knows it will prove satisfactory and
helpful to others, he's wholeheartedly en-
thusiastic. Currently his enthusiasm is ex-
pressed to visiting operators in terms along
this line: "After an operator uses one of
our music systems he realizes what music
earnings he has been passing up during
the time he has been getting along without
the music system. Many operators are in-
clined to doubt the statement of greatly
increased earnings made possible by the
installation of the Buckley Music System.
Once he gets one system working for him,
the operator goes to work night and day
getting systems installed in all of his good
locations."
A distributor for the Buckley Music Sys-
tem, Inc., in Colorado, Wyoming, Montana,
Idaho and Utah, Blackwell is further de-
claring: "You don't need to take my word
for this. Just ask Buckley System owners
in your own locality what they think of
their equipment. Buyers are my friends, and
the greatest boosters for me and my pro-
duct."
♦
https://elibrary.arcade-museum.com