Coin Machine Review (& Pacific ...)
Issue: 1940 November - Page 79
£CORDS
LEADING THE "PARADE"
VI CTOR
26784-Moonlight and Roses
Lanny Ross
26785-Falling Leaves
Wayne King Orchestra
26786-Make M e Know It
To mmy Dorsey O rchestra
BLUEB I RD
10904-May I Never Love Again
Bob Ch ester O rchestra
I 0905-River Home
Bl ue Barron O rchestra
SEE US I N BOOTH 12 AT THE
WESTERN STATES COIN MACHIN E
CONVENTION , NOV. 18, 19, 20
LEO J. MEYBERG CO.
LOS ANGELES ... 2027 South Figuer oa
SAN FRANCISCO ..... 70 Tenth Street
Son Francisco
PUBLIC RELATIONS PROGRAM DUE
.. . WALL BOXES STRONG . . . WUR-
LITZER•S PARTY . . . PERSONALITIES.
By RONALD PATRICK
SAN FRANCISCO-This town is a pic-
ture of many facets at this writing. There
is the adjustment to the pinball tax legis-
lation, and the matter of the music tax.
There is the general business picture, the
convention hubbub, late fall stock-taking
and the gearing of operations for the over-
holiday and through year's-end activity.
The $3.00 per month, per game, per loca•
tion tax is a definite enactment and law
today-retroactive as of October 1st. In-
stallments are due, payable three-months in
advance. This is acknowledgedly pretty
stiff. But further complication arises from
the requirements that all tenants having
games located on their premises must be
licensed and finger-printed at police head-
quarters. Several applicants have been re-
fused licenses. Naturally, there are dozens
of locations unwilling to go through with
this seemingly incriminating procedure.
Another restriction is that all free-play
is supposed to be discontinued. Lastly, in-
stallations must be in compliance with re-
gulations of the city electrical board. This
means an ample amount of grief and ex-
pense.
Major distributors and a number of top
operators have been holding council on the
subject. Plans of effective strategy are well
underway for getting the entire develop•
ment more satisfactorily back in hand. Of
particular interest is an an'nounced program
of specific public relations to be instituted
within the fortnight. One of the biggest
names in the business will be put in this
job as a full-time officer very shortly.
It is interesting to note the fervor with
which operators and distributors of music
alike are wading into the wall and bar-box
development. Every make appears to be en-
joying capacity business. Of particular
significance is the universality with which
operators sing the praises of box installa-
tions. Almost without exception the take is
increased beyond anticipation. Likeliness is
that this activity will continue many
months. Actually, boxes give promise of
opening greater phonograph sales in new
locations by reason of the fact that they
offer yield possibilities which heretofore
barred many locat ions from music con•
venience.
Wired music is more than holding its
own. Phono-Tel has a very attractive new
bakelite cabinet that is catching the eye of
many top operators in this field. An in-use
signal that notifies all customers when a
line is carrying play is one of its special
contributions.
As a point of record it may be stated
authentically that San Francisco and Oak-
land have each noticeably passed the 100
mark in wired installations. Oa'kland's
equipment is all run by one association,
headed by Geo. Bates, and operating from
three central stations. Frisco operated from
four independent stations, but with line
use made available in most instances to any
single operator who has a location or more
to be served in the vicinity. Not all music
opera tors look without misgivings toward
the wired music picture. Claim by some is
that it has compelled the wiring of spots
for the most part unproductive of adequate
take und"er the new setup, hut which were
irood netters under standard arrangement.
Campaigning is underway to woo a number
of such locations back to the standard au-
tomatic fold by the inducement of smart
new equipment coupled with counter, wall
and bar-box hookups. There are several
examples of significant success m this
direction.
In general, the music picture in the bay
cities offers little cause for complaint. Av-
erage collections have been encouragingly
high, and the trend has been holding
steady
Fred S. Nuemann, major domo of Rex
Vending Co., announces his forthcoming
move to a custom-built display room at 725
Larkin St. Arrangements will be completed
by about November 15. Rock-Ola is the
feature. A gala party is in the makings at
this moment, with Rock-Ola factory repre-
sentative Geo. Murdock much in evidence
on the planning committee. A half-dozen of
the town's top celebrities and top enter-
tainers have already been contacted.
Wurlitzer also heigh-hoed with party fes-
tivities November 6, which have rarely
been equalled in these parts. Hotel Sir
Francis Drake was the setting, and 2 :30
p.m. to . . . was the time. It was one of
those big parties that are a true asset to the
business and fellowship of the industry,
and it took a big man to handle it. All
credit to Bill Bye and his able crew, with
special mention for newly arrived and able
Myrl Park, regional sales manager.
Bill Corcoran and Geo. Bennett have
been a wonder team in planting the entire
area with droves of Buckley Systems.
Johnny Ruggiero holds the home stand
for Jack Moore at a lively clip these brisk
days. Business seems to be continuing
pretty much on the Bally Rapid-Fire pace.
Sam Tessler, on the Oakland side, is a
busy one, moving effectively in many differ-
ent directions. A distributor, and in both
games and music operation and service,
he's been doing a yeoman job. His organ-
ization has around 12 employees, and you'd
think it 50, from what they accomplish.
Here's a nifty note plenty of Jack Adler's
friends have been waiting for. Jack, most of
you know, is Sam (Speed) Tessler's right-
hand man. Well, Jack's done it! Has off
and married an Oakland gal. At present
writing they're honeymooning in Yosemite.
Mills Sales Co.'s Oakland office shows
every sign of prosperity in a big way. Sales-
manager Warren Taylor says the whole
79
COIN
MACHINE
REVIEW
PBONOGRAPBS•FREE PLAY GAMES
Large Stocks Always on Hand. We Carry All of the Latest Games of
CHICAGO COIN
BALLY
KEENEY
STONER
GOTTLIEB
BAKER
GENCO
EXHIBIT
and numerous others. If you don't see what you need, ask for it.
LEAD OFF
SHORT STOP
HEADLINER
CHEVRON
TOPPER
•
USED GAMES
O ' BOY
UP AND UP
AIRPORT
HOLDOVER
DOUBLE-FEATURE
CHUBBIE
•
SNOOKS
CIRCUS
STOP 'N GO
ZENITH
BOX SCORE
ROTATION
VARIETY
PYRAMID
ROLLER DERBY
ZIP
TRIUMPH
COWBOY
STEWART-McGUIRE le and Sc VENDORS, Special, ea ... $ 3.50
WURLITZER ILLUMINATED COUNTER MODEL 61........ 92.50
WURLJTZER S00's ................................................................ 187.50
BAKER BABY GRAND LIGHT UP SELECTOR
FOR 616 Model................................................................ 12.50
Keeney Wall Boxes, Bally Rapid Fire Machine Guns, Rock-Ola
1940 Luxury Lightup Models at Special Prices.
OAKLAND AUTOMATIC SALES CO.
121 10th St.
Oakland, Calif.
https://elibrary.arcade-museum.com
LEADING THE "PARADE"
VI CTOR
26784-Moonlight and Roses
Lanny Ross
26785-Falling Leaves
Wayne King Orchestra
26786-Make M e Know It
To mmy Dorsey O rchestra
BLUEB I RD
10904-May I Never Love Again
Bob Ch ester O rchestra
I 0905-River Home
Bl ue Barron O rchestra
SEE US I N BOOTH 12 AT THE
WESTERN STATES COIN MACHIN E
CONVENTION , NOV. 18, 19, 20
LEO J. MEYBERG CO.
LOS ANGELES ... 2027 South Figuer oa
SAN FRANCISCO ..... 70 Tenth Street
Son Francisco
PUBLIC RELATIONS PROGRAM DUE
.. . WALL BOXES STRONG . . . WUR-
LITZER•S PARTY . . . PERSONALITIES.
By RONALD PATRICK
SAN FRANCISCO-This town is a pic-
ture of many facets at this writing. There
is the adjustment to the pinball tax legis-
lation, and the matter of the music tax.
There is the general business picture, the
convention hubbub, late fall stock-taking
and the gearing of operations for the over-
holiday and through year's-end activity.
The $3.00 per month, per game, per loca•
tion tax is a definite enactment and law
today-retroactive as of October 1st. In-
stallments are due, payable three-months in
advance. This is acknowledgedly pretty
stiff. But further complication arises from
the requirements that all tenants having
games located on their premises must be
licensed and finger-printed at police head-
quarters. Several applicants have been re-
fused licenses. Naturally, there are dozens
of locations unwilling to go through with
this seemingly incriminating procedure.
Another restriction is that all free-play
is supposed to be discontinued. Lastly, in-
stallations must be in compliance with re-
gulations of the city electrical board. This
means an ample amount of grief and ex-
pense.
Major distributors and a number of top
operators have been holding council on the
subject. Plans of effective strategy are well
underway for getting the entire develop•
ment more satisfactorily back in hand. Of
particular interest is an an'nounced program
of specific public relations to be instituted
within the fortnight. One of the biggest
names in the business will be put in this
job as a full-time officer very shortly.
It is interesting to note the fervor with
which operators and distributors of music
alike are wading into the wall and bar-box
development. Every make appears to be en-
joying capacity business. Of particular
significance is the universality with which
operators sing the praises of box installa-
tions. Almost without exception the take is
increased beyond anticipation. Likeliness is
that this activity will continue many
months. Actually, boxes give promise of
opening greater phonograph sales in new
locations by reason of the fact that they
offer yield possibilities which heretofore
barred many locat ions from music con•
venience.
Wired music is more than holding its
own. Phono-Tel has a very attractive new
bakelite cabinet that is catching the eye of
many top operators in this field. An in-use
signal that notifies all customers when a
line is carrying play is one of its special
contributions.
As a point of record it may be stated
authentically that San Francisco and Oak-
land have each noticeably passed the 100
mark in wired installations. Oa'kland's
equipment is all run by one association,
headed by Geo. Bates, and operating from
three central stations. Frisco operated from
four independent stations, but with line
use made available in most instances to any
single operator who has a location or more
to be served in the vicinity. Not all music
opera tors look without misgivings toward
the wired music picture. Claim by some is
that it has compelled the wiring of spots
for the most part unproductive of adequate
take und"er the new setup, hut which were
irood netters under standard arrangement.
Campaigning is underway to woo a number
of such locations back to the standard au-
tomatic fold by the inducement of smart
new equipment coupled with counter, wall
and bar-box hookups. There are several
examples of significant success m this
direction.
In general, the music picture in the bay
cities offers little cause for complaint. Av-
erage collections have been encouragingly
high, and the trend has been holding
steady
Fred S. Nuemann, major domo of Rex
Vending Co., announces his forthcoming
move to a custom-built display room at 725
Larkin St. Arrangements will be completed
by about November 15. Rock-Ola is the
feature. A gala party is in the makings at
this moment, with Rock-Ola factory repre-
sentative Geo. Murdock much in evidence
on the planning committee. A half-dozen of
the town's top celebrities and top enter-
tainers have already been contacted.
Wurlitzer also heigh-hoed with party fes-
tivities November 6, which have rarely
been equalled in these parts. Hotel Sir
Francis Drake was the setting, and 2 :30
p.m. to . . . was the time. It was one of
those big parties that are a true asset to the
business and fellowship of the industry,
and it took a big man to handle it. All
credit to Bill Bye and his able crew, with
special mention for newly arrived and able
Myrl Park, regional sales manager.
Bill Corcoran and Geo. Bennett have
been a wonder team in planting the entire
area with droves of Buckley Systems.
Johnny Ruggiero holds the home stand
for Jack Moore at a lively clip these brisk
days. Business seems to be continuing
pretty much on the Bally Rapid-Fire pace.
Sam Tessler, on the Oakland side, is a
busy one, moving effectively in many differ-
ent directions. A distributor, and in both
games and music operation and service,
he's been doing a yeoman job. His organ-
ization has around 12 employees, and you'd
think it 50, from what they accomplish.
Here's a nifty note plenty of Jack Adler's
friends have been waiting for. Jack, most of
you know, is Sam (Speed) Tessler's right-
hand man. Well, Jack's done it! Has off
and married an Oakland gal. At present
writing they're honeymooning in Yosemite.
Mills Sales Co.'s Oakland office shows
every sign of prosperity in a big way. Sales-
manager Warren Taylor says the whole
79
COIN
MACHINE
REVIEW
PBONOGRAPBS•FREE PLAY GAMES
Large Stocks Always on Hand. We Carry All of the Latest Games of
CHICAGO COIN
BALLY
KEENEY
STONER
GOTTLIEB
BAKER
GENCO
EXHIBIT
and numerous others. If you don't see what you need, ask for it.
LEAD OFF
SHORT STOP
HEADLINER
CHEVRON
TOPPER
•
USED GAMES
O ' BOY
UP AND UP
AIRPORT
HOLDOVER
DOUBLE-FEATURE
CHUBBIE
•
SNOOKS
CIRCUS
STOP 'N GO
ZENITH
BOX SCORE
ROTATION
VARIETY
PYRAMID
ROLLER DERBY
ZIP
TRIUMPH
COWBOY
STEWART-McGUIRE le and Sc VENDORS, Special, ea ... $ 3.50
WURLITZER ILLUMINATED COUNTER MODEL 61........ 92.50
WURLJTZER S00's ................................................................ 187.50
BAKER BABY GRAND LIGHT UP SELECTOR
FOR 616 Model................................................................ 12.50
Keeney Wall Boxes, Bally Rapid Fire Machine Guns, Rock-Ola
1940 Luxury Lightup Models at Special Prices.
OAKLAND AUTOMATIC SALES CO.
121 10th St.
Oakland, Calif.
https://elibrary.arcade-museum.com
Future scanning projects are planned by the International Arcade Museum Library (IAML).