Coin Machine Review (& Pacific ...)

Operators of Los Angeles County, Inc ..
who, though they had nothing to sell, e"-•
cept the benefits of a trade association,
were among the first to take a booth where,
with secretary and typewriter on duty,
innumerable little special services were
given to operators present without charge
or obligation.
Though it is not th e best policy to
singl e out individual exhibitors for special
mention, th e unique servi ce of Columbia
Recording Corp. of California ought a t
least to be indicated. Operating a teletype-
writer in the booth, with magnified mes-
sages moving across a lighted panel high
enough so that everyone near the area
could see, Columbia not only reminded
operators of its product but recorded sto ck
market quotations and gave s pecial greet-
ing to a large share of the out-of-state
operators who had registered.
Feminine pulchrit~de was a • feature of
many of th e booths, satisfying those who
had to wait their turns to ~~e. and try
out equipment on display by , gh~g them
someone charming to talk to: In most
cases, how ever, tel ephone nunibers were
not forthcoming.
10
COIN'
MACHINE
REVIEW
Sight on the screen, sound through the earphon es, a personal message by telephone from Cecil
8. De Mille who stands beside t he machine in a lifesize cutout, ,a11d -~ome., atfracfive "scenery"
were factors which led t he judges to award the best-display t rophy tJ Holly wood Talkitone
at the recent W estern States Coin Mach ine Convention.
Pulchritude was also abundant in the
shows at the Convention Ball and Banquet,
and at the Celebrities Luncheon. The latter
was made notable by the recording of part
of the program and of brief talks by Homer
E. Capehart, J. Charles Davis II, and Phil
Robinson. Broadcast over Sta tion KMTR
in Hollywood at 10 :30 that evening, the
transcriptions were subsequently sent out
to 200 other stations throughout the coun-
try, further publicizing the industry in a
favorable light.
T he various tours arranged for the enter-
tainment of visiting coinmen and their
parties met wi th enthusiastic favor, and the
city itself, with its many attractive stores
and points of interest, played a gracious
and fr iendly host.
To the more than 1900 registered co in-
men and likely prospects- plus the nearly
700 others who were admitted to the halls
on passes-the 1940 Western States Cali-
fornia Convention is a memory. It is a
safe bet that the memory will lure them
back again in 1941, for, as they all sum-
marized it, "The show was terrific!"
♦
Hollywood Talkitone
Gets Display Award
Horace He idt, noted orchestra leader , pre-
sents the Coin Machin e Review's first annual
trophy for best convention display booth, to
Irving Rich , who accepts if on behalf of Hol-
lywood Talk itone and Hollywood Qualify
Pictures.
•
•
•
" So a man made you get out of the car
and wa lk home?"
"Yes, he was from the finance company."
LOS ANGELES - Jumping a major
hurdle in the restriction against use of
sound in their booth, Hollywood Talkitone
was given the first annual award-a hand-
some loving cup donated by the CoIN
MACHINE REVIEW- for best display at the
recent Western States Coin Machine Con-
vention.
Featuring the product of Hollywood
Quali ty Pictures, in striking color, through
their coin operated projection device, this
firm overcame the hand icap of sound-
elimination by hooking up ind ividual ear-
phones to the sound unit in the machine,
so tha t the customers got the full effect of
the movie with no disturbance to anyone.
The bevy of attractively-garbed girls who
ha"ndled the earphones also suggested that
"Mr. DeMille would like to talk to you,"
and gave prospects a telephone which ap-
peared to have a direct connection, over
which a brief recorded greeting from Cecil
B. DeMille, producer for the organization
and world-famed for his long record of en-
tertainment feature films, was heard.
Presentation of the trophy was made to
Irving Rich, for Hollywood Talkitone, by
Horace Heidt, noted bandsman, during the
course of the program at the Convention
Ball and Banquet, at the Wilshire Bowl.
Booths given honorable mention were
those of Wolf Sales Co. of San Francisco,
Mills Novelty Co. of Hollywood, Bally Mf!(.
Co. of Chicairo. and " Maestro," the wired
rnnsfo unit of Rodney Pan tages, Inc., of
Hollywood.
Jud!(es of the booths were Harvey Carr,
Pditor of the Criin Machin° .Tournril, Ray
Becker, editor of Ops, and Frnncis Bustillo,
rnnvent ion director for th e Biltmore
Hotel.
♦
•
AU Convention Photos
in this Issue by
Operators got a lavish welcome at the Californ ia Simplex Distributing Co. booth , showing
Wurlitzer equipment, at the Western States Coin Machin e Convention. The booth itself was
smartly de corated, smartly arranged.
MOTT STUPIOS
2115 W. Pico Blvd.
LOS ANGELES, CALIF.
https://elibrary.arcade-museum.com