Coin Machine Review (& Pacific ...)

and clad, and given every type of recre-
ational and education facility to be handed
any other boy in the nation-as well as lay-
ing out dozens of courses of study and
trammg. Managers run th e school, all
directly answerable to Mr. Hershey himself.
Like other industrialists, Mr. Hershey
holds that the solution to labor li es in com-
bining with industry a good portion of
agriculture, and better distribution of the
population. So, scattered over the 10,000
acres of th e school lands are farms on
which the boys live and work, with foster
mothers and fathers. They live in individual
houses, ten to twenty in each. Upon gradu-
ation, they receive $100 as a gift, and are
allowed to strike out for themselves if de-
sired-but many settl e down in the com-
munity and become execu tives in the Her-
shey concern. It's a self-perpetuating source
of manpower unmatched anywhere.
Mr. Hershey treats his residents as de-
serving friends-with a huge hospital, a
big concrete s t adium,
seating 27,000 spectators
and used by th e top
teams of the coun try in
every sport. Indoor sports,
particularly hockey, are
played in the largest-span
monolithic concrete struc-
ture in the co untry, seat·
in g 10,000 at once.
All this, naturally, is
built on chocolate profits.
There is no bigger distri-
butor in the world than the Hershey Choco-
late Corporation, and none with such far-
reaching territori es. Half its sales volume is
acco unted for by Hershey Bars, the remain-
der coming from breakfast cocoa, fountain
syrup, and chocolate overlays for other can-
dy firms. Every day the plant uses from
600,000 to 700,000 lbs. of chocolate, from
the Gold Coast of West Africa. Other
sources are plantations in Venezuela, Ecua-
dor, Brazil and the Equator states. Milk is
The Hershey Industrial Junior-Senior High School building with the rolling foothills of the
Blue Ridge in the background.
community center which cost three million
dollars to build, a library, swimming pool,
gym, game room, cafeteria and a little thea-
tre. Room rent there is $3 a week. Every
sort of . community life, sports, hobbies,
dancing, education, theatricals, etc., center
around this building. The nation's to p orch-
estras furnish dancing pleasure. Outside
the community center is a thousand-acre
park, Indian Museum, bandshell, huge zoo,
and one of the crowning features-the ex-
pansive Hershey Gardens.
Flower lovers make th ese a mecca, with
sunken gardens, greenhouses, and a rock
garden with 20,000 plants. The Easter
Flower Show is the lead event of the year
in Hershey. For outdoor sports, there is the
provided from neighboring dairy farms in
the Pennsylvania valleys surrounding -
mostly owned by the long-haired, quiet re-
li gious sect known as Mennonites. Milk?
The Hershey plant uses from 1,200,000 gal-
lons daily in June, to 500,000 gallons daily
in December. The peak production period
for milk is opposite that of chocolate--
therefore Hershey bars are made and re-
frigerated all summer.
When the cacao beans arrive a t the plant,
they are cleaned and roasted in revolving
cylinders, th en quick-cooled for removing
the outer hull. The nibs, or cen ters, are
ground repeatedly until they become lique-
fied through friction. The "liquor" resulting
is rolled in huge oblong tubs for four days
•
r
The Community Building-the recreational
center for all the people.
•
and nights, then cooled in molds. For cocoa,
the chocolate is pressed hydraulically until
the cocoa butter content has been reduced
to less than 25%. The compressed cakes are
then pulverized, sifted, and canned as ready
for consumption.
Milk is added to make Hershey Bars.
First cane sugar is dissolved into th e milk;
then this solution is condensed to th e con-
sistency of soft taffy. Next, the paste result-
ant, is mixed with the original chocolate
mixture in big tumblers. Cocoa butter is
added and more mixing and grinding con-
tinu es. The entire process requires five days
and five nights. After molding and wrap-
ping in metalfoil, it is ready to go out on
the market. Hershey's own printing plant
turns ou t the labels.
17
COIN
MACH/HE
REVIEW
Here's a note of particular interest to
vend ing ops. Why is it th at Hershey Bars
are always sold at th e same price of five
cents, despite fluctuations in the price of
cacao beans, sugar, and milk? Other pro-·
ducts are varied for this reason. Why not
Hershey?
The secret, which a few operators may
have noticed, is that bar weight varies-all
the way from 1 and three-eights ounces to
two ounces per bar. Length and width re-
main standard, but the thickness changes
frequently.
All bars have their weight
plainly marked on the wrapper.
Next time you fill up your bar vendors
with Hersheys, think back-you are selling
one of the world's unique products!
♦
-
+Picturesque · and sporty 11th hole
Hershey Park Golf Course. One
of the snappiest, trickiest golf
courses in the country.
The new Hershey Stadium, cov-+
ering 10 acres and seating
15,360 spectators-with its foot-
ball field and quarter-mile mid-
get auto racing track-is the
most modern structure of its
kind. Field is floodlighted from
towers with 250,000 watts.
https://elibrary.arcade-museum.com