Coin Machine Review (& Pacific ...)

N
New Michigan License
Now In Effect
LANSING, Mich.- Many Mi chi ga n own-
ers a nd operators of mercha ndise ve nd ing
machin es will, it is believed, welcome th e
new "loca tion li cense" ruling of th e State
Sales Tax Administration, effective August
21, 1939. It is regarded as protection to
legitimate operators by keep in g " fl y-by-
night" operators off locations.
The new loca tion licenses will cost ten
cents each, and must be affix ed in a con-
s picuous place to each machine. Machines
not bearing licenses will be regard ed th e
same as r etail stores which attempt to do
busin ess wi thout a license from th e Michi-
gan Sales Tax Administration Board.
The new rule of reporting three per cent
tax on th e gross " take" of each machine,
by location license numb er and loca tion
address on one consolidated form , may also
prove useful to the -o perator as a business
barometer, disclosing to him the actual rev-
enu e from each location each month.
Licenses are issued a t no charge fo r ma-
chines which are opera ted in th e owner's or
operator's own place of business, that is, not
"out on location." Such an owner or opera-
tor must be licensed to do busin ess under
the General Sales Tax Act. He will affix
the licenses issued him by the Board to ma-
chin es operated in his own place, but the
gross proceeds from th ese machin es shall
be included with th e r egular monthly gross
proceeds return of the taxpayer.
♦
• •
A backwoods mountaineer fo und a
mirror which a tourist had lost.
"Well, if it ain 't my old dad," he said
a s he lo oked in the m irror. "I n ever
knowed he had h is pitcher took."
He took it home. Tha t nig ht w hil e he
slept, his wife foun d the m irror.
"Hum-um," she said, looking into it.
"so that 's the old hag he 's bee n ch as in'."
s -
Only Good Machines Can Survive
Test of Time
B y H . F. BURT
A U TO MATI C GAMES
It has beco me increasingly ap parent
throughout 1939 that operators everywhere,
especially in th e vending fi eld, are faced
with more and more competition.
Under such co nditions, the more colorful,
th e more mod ern , and the simpler an oper-
ator's machin es are, th e better chance he
has of maintainin g a strong position in his
fi eld. Color, design and sturdin ess of con-
struction, with no wasted outlay of money,
are the paramount keynotes of success to-
day.
From a practical standpoint, th e placin g
of two, three, or four machines in a loca-
tion that warrants only on e, is a waste of
time and money and creates a very bad im-
pression on the loca tion owners. Multiple
units on th ese loca tions pay so little, that
th ey leave the impress ion with the merchant
that the whole thin g is a waste of time and
space on his part. Wh ereas, th e same
amount of money r eceived from a single
vendor would leave a good impression and
likewise be a paying pro position for the
operator and the merchant.
Anoth er point that we wish to emphasize
s trongly is the rotation of colors. By this
we mean th at any machin e becomes an un-
noticed fixture unless a similar machine of
a different colo r is put in its place every
few months. For this reason we urge opera-
tors to buy machi nes in assorted colors
which will enable them to place, for exam-
ple, first a tangerine, th en a blu e, green,
black, gold, silver, etc. Our products, for
this reason, are made in fourt een color
combinations.
Machin es of distinctive design, which
a re all interchangeable on brackets, stands,
a nd bases, are a great help and conveni-
ence in rotating or service work. This in-
terchangeab ility also helps on th e se rvice
end, since th e opera tor may simply cha nge
a full machin e fo r an empty one, and th en
do the fi llin g and cleaning in his car, or
he may use one of the attractive service kits
on th e ma rket now.
The impression left on th e market, by
usin g multi-colored equi pment and good-
looking accessories, is well worth while. It
gives th e strength, character and presti ge
to th e vending business as a whol e, and th e
successful busi ness-man stamp to the oper-
a tor.
P ractically all vendors which have been
in use a year or more will show a welcome
improvement in th e take, if a lib eral su pply
of aluminum, chrome, or nickel polish is
used on them, enamel jobs r epainted, and
porcelain enamel jobs touched u p to cover
chipped portions.
Mos t reliable vendors purchased th e last
few years do not become obsolete through
♦
use, but th ro ugh neglect.
* * *
"Oh, look, the re's Gla d ys w ith h er b oy
frie n d. She's a terrible mu d-slinger."
" Yes, she used to work in a b eau ty
p arlor."
15
COIN
MACHINE
REVIEW
~ALL
r;wJ\AYMENT
• Economy
• Dependability
• Sales
ECONOMICAL - to buy a n d ope rate .
MASTERS have become fav orites w ith op-
erators the country over. Join the Maste r
" parade for profit" today .
HERE ARE THE 3
REASONS
WHY
MORE AND MORE
OPERATORS
ARE
INSURING
THEIR
INCOME
FOR
YEARS TO COME
WI T H
"A merica's
Finest Selective Gum
V en der " -
t he DU
GRENIER !!
T he
sam e t ype mach ine
now In operation In
Subways an d on El
pl atfor ms In
N e w
Y ork , Ch icago, P hil•
adelph la and Boston.
PROVEN-t he ONE
fu lly
selecti ve gum
vend er t hat meets EV-
OPERATING
E RY
REQUIREMENT!
EASY TO LOCATE !
EASIER TO BUY !! EASIEST TO OPER-
ATE !! ! A C"T QUICK w h ile more and m ore
pennies ar e floatin g ar ound In your city due
t o sal es t axes. WRITE! WIRE! PHONE!
DEPENDABLE-always, w ith a minimum of
s e rvice. Literally , MASTERS w ere perfected
by and fo r the operators of America.
SALES - a re cons tan t and re p e al with
MASTERS. Twenty years of service have
made MASTERS public favorites and the
choice of leading Operators e v erywher e.
for fur ther d e tails and prices a sk
M. BRODIE CO.
2180 Pacific Ave .
Long Beach, Calif.
VIKING SPECIALTY CO.
530 Golde n Gate Ave. San Francisco, Calif.
Or w rite d ire ct to
The NORRIS MFG. CO.
Master Novelty
553 Wager St., Columbus, 0.
PENNY PLAY
-
G.V. CORP.
655-FIFTH AVE.,NEWYORK
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