Coin Machine Review (& Pacific ...)
Issue: 1939 October - Page 4
Guaranteed Reconditioned Machines/
I
H igh Lite BRA ND NEW .
. ..... $49.50
Zenith , BRAN D NE W ................................. $59.50
39.50
34.50
52.50
49.50
MI LLS' Dance master ............................... . 17.50
M IL LS' Del uxe Oance master
2 1.50
MILLS' Studio (1938 Model) ..
79.50
SEE BUR G Gem, 1938
169.50
SE E BUR G Rega l
179.50
CA PEHAR T (20 Records) ................... . 49.50
Mechanically Perfect
SLOTS
FREE PLAY NOVELTY GAMES
Arrowhead ............ .
Fair (new)
Gun Club
L iberty
··········•················$44.50
............ 41.oO
.................................................... 37.50
...... ·······················•· 44.50
Special!
SE E B UR G Model C
W U RLITZE R Pl2 ...... .
WU RLI TZ ER 412
ROCK- DL A Rhythm King ( 12 Records)
PHONOGRAPHS
Cabinets Refin ished
S EEB URG
S EEBUR G
S EEBUR G
S EEBUR G
SE E B UR G
Rex (20 Records) ................. $ 11 9.50
Royale (20 Records)
129.50
K l 5 (15 Records) ..
79.50
Mode l A
3 1.50
Model B ·········
.3 1.50
Sc
5c
5c
I Oc
25c
5c
.... $27.50
Blue Front Gold Award
........... 29.50
M ills Futurity
Jennings Chief ( l at e model) ..
. .... 27.50
......
49.50
Cherry Bell ....
Cherry Bell .
••• ••••••••••••••••• 49.50
. ....... 19.50
Caille
Term s 1/ 3 Dep .. Balance C .O .D.
Beautiful illuminated grill installed on all models, $10.50 extra.
W r ite for capy of our illustrated Phonograph Catalogue-also list of reconditioned
Free Play Games, Paytables, Consoles, Slot Machines and Counter Games.
Cable Addres s: ATNOVCO
.ATLAS NOVELTY CO.
THE HOUSE OF FRIENDLY AND PERSONAL SERVICE
2200 N. WESTERN AVE .
CHICAGO , ILLINOIS
EDITORIAi.
4
C OIN
MACHIN E
REVIEW
•
Mexico . . . a revelation!
• If you're thinking of packing your trunk,
crating your equipment and heading for
Mexico ... skip it!
True, Mexico abounds in opportunities
for coin machine operators but certain
restrictions make it mandatory for an oper•
ator to know definitely just what he can,
and cannot, do before he goes too far.
In the last few years under President
Cardenas the Mexican people have become
tremendously conscious of the value of the
natural resources of the country and the
ways in which outsiders were stripping the
vine of its fruit. Cardenas has instilled a
"Mexico for Mexicans only" thought in the
minds of the people and laws and regula•
tions have been passed making it impos·
sible for foreigners to come into the coun•
try, milk it of a substantial fortune, and
leave.
Everyone is familiar with the Mexican
government's "grab" of the oil wells owned
by American and British interests. This act
is indicative of the general attitude of the
Cardenas government towards outsiders.
Americans now in Mexico, and there are
only 5000 in Mexico City with a popula•
tion of 1,750,000, do not know when their
very businesses might be seized.
We talked with several in Mexico City
and they convinced us of the fallacy of en•
deavoring to accumulate land, wealth, etc.,
in Mexico. One chap, a friend of ours,
publishes a daily newspaper for the Amer·
ican colony in Mexico City. He has been
there over 30 years and expects any day to
be ordered to discontinue his business and
leave the country. AND, mind you, thib
fellow is an out•and•out Mexican sympath•
izer. He has lived there for years, loves the
country, speaks the language fluently, and
would gladly spend the rest of his days
there and give of his ability for the further•
ing of the Mexican Republic, BUT ... he
isn't a Mexican by birth and that counts.
In Mexico City about 200 phonographs
are in operation. Most of them are old
"klunks" with about 50 being new mach•
ines. Two operators, native Mexicans, have
the machines but they haven't begun to
touch the field.
Dozens and dozens of places we visited
told us they had begged for machines and
been turned down repeatedly because mach•
ines were not available. One spot has about
a hundred dancers nightly and they dance
until morning in Mexico. They had asked
both operators repeatedly for a machine and
still didn't have one.
Music machines operate on a ten cent
piece which is equivalent to two cents in
our money at the present rate of exchange.
Surprising too is the fact that popular num•
hers in this country "klick" beautifully in
Mexico. Of course a fair supply of Mexican
music is used on each machine too.
On the marble machine front we didn't
see one although several location owners
said they'd like to have them. It is doubt·
fol if Cardenas would permit their opera•
tion for he has closed up everything that
might be possible compet1t10n for the Na.
tional Lottery operated weekly by the gov•
ernment for the poor with terrific prizes.
Main award the week we were there was
$200,000.00 American money, or one million
pesos Mexican money.
We saw no vending machines and it is
also doubtful if they would prove profit•
able for hundreds and hundreds of people
patrol th e streets of the principle cities
selling cigars, cigarettes, candies, etc. Most
of th ese people depend entirely on their
sales for a livelihood and without a doubt
the Cardenas government would not issue
licenses to any machine that might provide
competition to these natives.
There is only one legitimate • way an
operator can crash the restrictions and
establish a nrofitable operation in Mexico
and that is through a native Mexican. He
must be the front man, and confidentially
too, on all your activities and you must
hire Mexican help exclusively.
We shall be !(lad to answer any questions
within our power that might not have been
answered by th e brief report above if you
♦
will write us.
Robbins Announces
New Counter Game
BROOKL YN-ln line with the policy of
D. Robbins & Company to always be on the
alert for new money makers for operators,
a new Midget Baseball counter game is
now being offered. The machine is a penny
amusement device which requires only IO
inches of counter space. It is played with
rubber balls and genuine skill is required
to register a winning score.
The machine vends a ball of gum for
each penny, making it a desirable machine
in every territory.
♦
Try "Pick-A-Packs"
FOR PROFITS
The New Outstanding
• Counter Game
ACTION-THRILLS-SUSPENSE
HECKS
le
Sc
I0c
25c
5000 ................ $4.50 M
$5.00 M
$4.50 M
$6.00 M
5.50
4.75
1000 ................ 4.75
7.00
500 .................. 3.00
3.50
3.00
4.50
Nickle plated checks add $ 1.00 per M to above prices.
Terms- One-th ird Cash- Balance C .O.D.
SUPREME PRODUCTS CO., 333
A SURE PENNY GETTER
Wherever Cigarettes Are Sold.
s231s
F . 0 . B. CHICAGO
1/ 3 deposit with order.
Money refunded if not satisfactory.
$60.00 to $120.00 per month per
Machine.
AGENTS WANTED.
BAKER NOVEL TY CO. INC.
2626-32 Washington Blvd., Chicago
https://elibrary.arcade-museum.com
I
H igh Lite BRA ND NEW .
. ..... $49.50
Zenith , BRAN D NE W ................................. $59.50
39.50
34.50
52.50
49.50
MI LLS' Dance master ............................... . 17.50
M IL LS' Del uxe Oance master
2 1.50
MILLS' Studio (1938 Model) ..
79.50
SEE BUR G Gem, 1938
169.50
SE E BUR G Rega l
179.50
CA PEHAR T (20 Records) ................... . 49.50
Mechanically Perfect
SLOTS
FREE PLAY NOVELTY GAMES
Arrowhead ............ .
Fair (new)
Gun Club
L iberty
··········•················$44.50
............ 41.oO
.................................................... 37.50
...... ·······················•· 44.50
Special!
SE E B UR G Model C
W U RLITZE R Pl2 ...... .
WU RLI TZ ER 412
ROCK- DL A Rhythm King ( 12 Records)
PHONOGRAPHS
Cabinets Refin ished
S EEB URG
S EEBUR G
S EEBUR G
S EEBUR G
SE E B UR G
Rex (20 Records) ................. $ 11 9.50
Royale (20 Records)
129.50
K l 5 (15 Records) ..
79.50
Mode l A
3 1.50
Model B ·········
.3 1.50
Sc
5c
5c
I Oc
25c
5c
.... $27.50
Blue Front Gold Award
........... 29.50
M ills Futurity
Jennings Chief ( l at e model) ..
. .... 27.50
......
49.50
Cherry Bell ....
Cherry Bell .
••• ••••••••••••••••• 49.50
. ....... 19.50
Caille
Term s 1/ 3 Dep .. Balance C .O .D.
Beautiful illuminated grill installed on all models, $10.50 extra.
W r ite for capy of our illustrated Phonograph Catalogue-also list of reconditioned
Free Play Games, Paytables, Consoles, Slot Machines and Counter Games.
Cable Addres s: ATNOVCO
.ATLAS NOVELTY CO.
THE HOUSE OF FRIENDLY AND PERSONAL SERVICE
2200 N. WESTERN AVE .
CHICAGO , ILLINOIS
EDITORIAi.
4
C OIN
MACHIN E
REVIEW
•
Mexico . . . a revelation!
• If you're thinking of packing your trunk,
crating your equipment and heading for
Mexico ... skip it!
True, Mexico abounds in opportunities
for coin machine operators but certain
restrictions make it mandatory for an oper•
ator to know definitely just what he can,
and cannot, do before he goes too far.
In the last few years under President
Cardenas the Mexican people have become
tremendously conscious of the value of the
natural resources of the country and the
ways in which outsiders were stripping the
vine of its fruit. Cardenas has instilled a
"Mexico for Mexicans only" thought in the
minds of the people and laws and regula•
tions have been passed making it impos·
sible for foreigners to come into the coun•
try, milk it of a substantial fortune, and
leave.
Everyone is familiar with the Mexican
government's "grab" of the oil wells owned
by American and British interests. This act
is indicative of the general attitude of the
Cardenas government towards outsiders.
Americans now in Mexico, and there are
only 5000 in Mexico City with a popula•
tion of 1,750,000, do not know when their
very businesses might be seized.
We talked with several in Mexico City
and they convinced us of the fallacy of en•
deavoring to accumulate land, wealth, etc.,
in Mexico. One chap, a friend of ours,
publishes a daily newspaper for the Amer·
ican colony in Mexico City. He has been
there over 30 years and expects any day to
be ordered to discontinue his business and
leave the country. AND, mind you, thib
fellow is an out•and•out Mexican sympath•
izer. He has lived there for years, loves the
country, speaks the language fluently, and
would gladly spend the rest of his days
there and give of his ability for the further•
ing of the Mexican Republic, BUT ... he
isn't a Mexican by birth and that counts.
In Mexico City about 200 phonographs
are in operation. Most of them are old
"klunks" with about 50 being new mach•
ines. Two operators, native Mexicans, have
the machines but they haven't begun to
touch the field.
Dozens and dozens of places we visited
told us they had begged for machines and
been turned down repeatedly because mach•
ines were not available. One spot has about
a hundred dancers nightly and they dance
until morning in Mexico. They had asked
both operators repeatedly for a machine and
still didn't have one.
Music machines operate on a ten cent
piece which is equivalent to two cents in
our money at the present rate of exchange.
Surprising too is the fact that popular num•
hers in this country "klick" beautifully in
Mexico. Of course a fair supply of Mexican
music is used on each machine too.
On the marble machine front we didn't
see one although several location owners
said they'd like to have them. It is doubt·
fol if Cardenas would permit their opera•
tion for he has closed up everything that
might be possible compet1t10n for the Na.
tional Lottery operated weekly by the gov•
ernment for the poor with terrific prizes.
Main award the week we were there was
$200,000.00 American money, or one million
pesos Mexican money.
We saw no vending machines and it is
also doubtful if they would prove profit•
able for hundreds and hundreds of people
patrol th e streets of the principle cities
selling cigars, cigarettes, candies, etc. Most
of th ese people depend entirely on their
sales for a livelihood and without a doubt
the Cardenas government would not issue
licenses to any machine that might provide
competition to these natives.
There is only one legitimate • way an
operator can crash the restrictions and
establish a nrofitable operation in Mexico
and that is through a native Mexican. He
must be the front man, and confidentially
too, on all your activities and you must
hire Mexican help exclusively.
We shall be !(lad to answer any questions
within our power that might not have been
answered by th e brief report above if you
♦
will write us.
Robbins Announces
New Counter Game
BROOKL YN-ln line with the policy of
D. Robbins & Company to always be on the
alert for new money makers for operators,
a new Midget Baseball counter game is
now being offered. The machine is a penny
amusement device which requires only IO
inches of counter space. It is played with
rubber balls and genuine skill is required
to register a winning score.
The machine vends a ball of gum for
each penny, making it a desirable machine
in every territory.
♦
Try "Pick-A-Packs"
FOR PROFITS
The New Outstanding
• Counter Game
ACTION-THRILLS-SUSPENSE
HECKS
le
Sc
I0c
25c
5000 ................ $4.50 M
$5.00 M
$4.50 M
$6.00 M
5.50
4.75
1000 ................ 4.75
7.00
500 .................. 3.00
3.50
3.00
4.50
Nickle plated checks add $ 1.00 per M to above prices.
Terms- One-th ird Cash- Balance C .O.D.
SUPREME PRODUCTS CO., 333
A SURE PENNY GETTER
Wherever Cigarettes Are Sold.
s231s
F . 0 . B. CHICAGO
1/ 3 deposit with order.
Money refunded if not satisfactory.
$60.00 to $120.00 per month per
Machine.
AGENTS WANTED.
BAKER NOVEL TY CO. INC.
2626-32 Washington Blvd., Chicago
https://elibrary.arcade-museum.com
Future scanning projects are planned by the International Arcade Museum Library (IAML).