Coin Machine Review (& Pacific ...)
Issue: 1939 March - Page 18
Messe Joins Ad-Lee
Everyone Wins
CHICAGO.-Announcement has been
made recently of the appointment of
Hubert F. Messe as general sales man-
ager of the Ad-Lee Co., Inc., here. His
first job in his new post is that of in-
troducing the firm's new Zig-Zag Ven-
dor, said to be ready to open new ave-
nues of operation in filling the need for
a legal device with the money-making
possibilities of a bell. Messe, one-time
advertising manager of community
newspapers in Chicago, gained ac-
quaintance with this industry as man-
aging editor of one of its trade papers.
Subsequently he served as advertising
manager and assistant general sales
manager of Popmatic Mfg. Co. of St.
~u~.
18
COIN
MACHINE
REVIEW
•
1.ftu /.tJe
If you allow the same old it~ms of
merchandise to ride month m and
month out in your locations.
VARIETY IS THE
SPICE OF LIFE
There are new and different can-
dies , nuts , etc. that are proven
sales-getters. We stock and recom-
mend the following:
Mixed Nuts
Salted Almonds
Chocolate Peanuts
Chocolate Raisins
Jelly Beans
Toy Jelly Beans
Black & White Licorice
Licorice Lozenges
Butterscotch Peanuts
Bumi Peanuts
Humming Bird Eggs
Fruit Dibs
Hard Shell Mints
Bully Mfg. Company
in game operation,
declares Douglis.
approves simplicity, suspense
in skill games.
CHICAGO. - Everyone wins in the
operation and use of coin controlled
games, thinks A. S. Douglis, president
of Daval Mfg. Co. He cites the fact that
the tempo of the modern age is so fast
and the demands for speed from the
average person are so great that with-
out an occasional pause for relaxation
and amusement efficiency suffers and
life itself may be shortened greatly.
Further he believes with doctors, scien-
tists an'd psychologists that the old ad-
age, "All work and no play makes
Jack a dull boy," still holds true.
The public-the player-is the first,
then, to profit from games, for spending
a nickel in some such game a s Odd
Ball or Side Kick may or may not bring
a tangible reward, but certainly brings
enjoyment, amusement and complete re-
laxation.
The merchant, the second factor in
the chain of profit, gains the friendly-
almost a fraternal - feeling between
himself and his customers, putting them
in a spending mood that results in
more business. Even more directly, from
the profits of the game itself he fre-
quently pays a large part of his rent
or light bills or his clerk hire .
The operator, the third figure, gen-
erally is a . married man with children
and usually with some religious affilia-
tion. Usually he is a respected citizen
of the community where he operates,
and his money goes to pay taxes, rents,
expenditures for food, clothing, recrea-
tion and other essentials, right in the
neighborhood, so that the flow of money
results in better business all around.
The final factor is the manufacturer.
He maintains a large establishment and
directly gives employment to hundreds
and hundreds of people who might
otherwise be on relief. To convince
onesself of the truth of this statement,
one need only note that the inception
of the amusement game business came
about during the beginning of the de-
pression when people didn't have forty
or fifty cents to spend for a movie, but
found loose nickels bought a lot of fun
from a game. Beyond thi s direct em-
ployment lies the fact that the industry
has provided additional work for hun-
dreds of thousands of people in other
allied industries: lumber, cabinet work-
ing making of electrical parts, paints,
gla~s. hardware, patterns and dies, car-
tons, crates, in printing, engravmgs, ad-
vertising, transportation and many other
types of supplier industries.
"Is it not obvious, then," Douglis con-
cludes, "that whe,i;i you operate games
- everyone wins?
e
CHICAGO.-Simplicity and suspense
are the two factors that make Bally
Manufacturing Company skill games so
attractive to the public today , is the be-
lief of General Sales Manager Jim
Buckley.
"Players prefer simple play principles
to elaborate scorin·g methods," states
Buckley, "and I base that statement on
the widespread player approval won by
our Keylite novelty game. It's just a
plain little 5-ball game but it's got that
certain something that appeals to the
public. It gives the player a 'balanced
diet' and the wide open field with the
rubber-tire
bumpers
provide
slick,
smooth action that makes your fingers
itch to shoot another game."
In discussing the new Bally Royal
novelty game, Buckley believes that the
suspense that comes with the "almost"
feature of the game helps to make it one
of the best in the field . "Bally Royal is
also dominated by the 'almost' principle
and its increasing novelty collections
are as much as 40 per cent in some loca-
tions. The reason is that players either
win or almost win so often that they can
not resist another try. "
The Double Reserve feature on Baily's
Hawthorne IO-way multiple is proving
one of the strongest repeat play stimu-
lators in payout history, according to
George Jenkins, Bally salesmanager,
who has just completed a survey of com-
parative collection reports from key loca-
tions in various sections of the coun-
try.
e
Fee Set
by County Assessor for
L. A. marble games.
LOS ANGELES. - At the regular
monthly meeting of the Associated Op-
erators of Los Angeles County, held at
the Melody Lane on Wilshire Boule-
vard, representatives from the Los An-
geles County Assessor's office advised
that a value of $15.00 on all marble
·games had been determined. Games
only in actual use and of vaule to the
operator-owners were to be considered
and exemptions were to be made in
cases of games in storage or off loca-
tion. Operators were advised to visit
the Asse ssor's office and list their games
accordingly.
Other speakers of the evening includ-
ed Charles Cradick, Paul Gerber, Art
Mohr, Lou Meyers, Mac Mohr, and Her-
man Cohen. Curley Robinson, executive
secretary and manager, presided.
The Melody Lane meeting marked the
second successful dinner meeting for
AOLAC in recent months, fhe first being
held in December at the 41 Club.
e
We also stock a full liµe of le and
5c candy bars.
MILLS-VIKING
COMPANY
Vending Machine
Headquarters
1403 W. Washington Blvd.
Los Angeles
Brass, Aluminum or Steel
100 ................ $
200................
_
300................
Prices q uoted are for check• with you r
400 ................ $ 9 .oo
500................ 10 .00
1000 ................ 18.00
NAME AND ADDRESS on the
3 .50
5. 50
7.50
"d
nd a atock lettering die is used on the reverse.
;~eo~/•D~ES-Good for 5c in Trade ; Good for Amusement Only ; Good
Pl • No ·cash Value· Bottle Check 5c; Good for 5c In Merchan- /
~~~/r~~od"lo~UPREMEtc°pRODOUCTS cco:lance c .o . D. / /
A
333 N. MICHIGAN AVENUE, CHICAGO, ILLINOIS
1
https://elibrary.arcade-museum.com
Everyone Wins
CHICAGO.-Announcement has been
made recently of the appointment of
Hubert F. Messe as general sales man-
ager of the Ad-Lee Co., Inc., here. His
first job in his new post is that of in-
troducing the firm's new Zig-Zag Ven-
dor, said to be ready to open new ave-
nues of operation in filling the need for
a legal device with the money-making
possibilities of a bell. Messe, one-time
advertising manager of community
newspapers in Chicago, gained ac-
quaintance with this industry as man-
aging editor of one of its trade papers.
Subsequently he served as advertising
manager and assistant general sales
manager of Popmatic Mfg. Co. of St.
~u~.
18
COIN
MACHINE
REVIEW
•
1.ftu /.tJe
If you allow the same old it~ms of
merchandise to ride month m and
month out in your locations.
VARIETY IS THE
SPICE OF LIFE
There are new and different can-
dies , nuts , etc. that are proven
sales-getters. We stock and recom-
mend the following:
Mixed Nuts
Salted Almonds
Chocolate Peanuts
Chocolate Raisins
Jelly Beans
Toy Jelly Beans
Black & White Licorice
Licorice Lozenges
Butterscotch Peanuts
Bumi Peanuts
Humming Bird Eggs
Fruit Dibs
Hard Shell Mints
Bully Mfg. Company
in game operation,
declares Douglis.
approves simplicity, suspense
in skill games.
CHICAGO. - Everyone wins in the
operation and use of coin controlled
games, thinks A. S. Douglis, president
of Daval Mfg. Co. He cites the fact that
the tempo of the modern age is so fast
and the demands for speed from the
average person are so great that with-
out an occasional pause for relaxation
and amusement efficiency suffers and
life itself may be shortened greatly.
Further he believes with doctors, scien-
tists an'd psychologists that the old ad-
age, "All work and no play makes
Jack a dull boy," still holds true.
The public-the player-is the first,
then, to profit from games, for spending
a nickel in some such game a s Odd
Ball or Side Kick may or may not bring
a tangible reward, but certainly brings
enjoyment, amusement and complete re-
laxation.
The merchant, the second factor in
the chain of profit, gains the friendly-
almost a fraternal - feeling between
himself and his customers, putting them
in a spending mood that results in
more business. Even more directly, from
the profits of the game itself he fre-
quently pays a large part of his rent
or light bills or his clerk hire .
The operator, the third figure, gen-
erally is a . married man with children
and usually with some religious affilia-
tion. Usually he is a respected citizen
of the community where he operates,
and his money goes to pay taxes, rents,
expenditures for food, clothing, recrea-
tion and other essentials, right in the
neighborhood, so that the flow of money
results in better business all around.
The final factor is the manufacturer.
He maintains a large establishment and
directly gives employment to hundreds
and hundreds of people who might
otherwise be on relief. To convince
onesself of the truth of this statement,
one need only note that the inception
of the amusement game business came
about during the beginning of the de-
pression when people didn't have forty
or fifty cents to spend for a movie, but
found loose nickels bought a lot of fun
from a game. Beyond thi s direct em-
ployment lies the fact that the industry
has provided additional work for hun-
dreds of thousands of people in other
allied industries: lumber, cabinet work-
ing making of electrical parts, paints,
gla~s. hardware, patterns and dies, car-
tons, crates, in printing, engravmgs, ad-
vertising, transportation and many other
types of supplier industries.
"Is it not obvious, then," Douglis con-
cludes, "that whe,i;i you operate games
- everyone wins?
e
CHICAGO.-Simplicity and suspense
are the two factors that make Bally
Manufacturing Company skill games so
attractive to the public today , is the be-
lief of General Sales Manager Jim
Buckley.
"Players prefer simple play principles
to elaborate scorin·g methods," states
Buckley, "and I base that statement on
the widespread player approval won by
our Keylite novelty game. It's just a
plain little 5-ball game but it's got that
certain something that appeals to the
public. It gives the player a 'balanced
diet' and the wide open field with the
rubber-tire
bumpers
provide
slick,
smooth action that makes your fingers
itch to shoot another game."
In discussing the new Bally Royal
novelty game, Buckley believes that the
suspense that comes with the "almost"
feature of the game helps to make it one
of the best in the field . "Bally Royal is
also dominated by the 'almost' principle
and its increasing novelty collections
are as much as 40 per cent in some loca-
tions. The reason is that players either
win or almost win so often that they can
not resist another try. "
The Double Reserve feature on Baily's
Hawthorne IO-way multiple is proving
one of the strongest repeat play stimu-
lators in payout history, according to
George Jenkins, Bally salesmanager,
who has just completed a survey of com-
parative collection reports from key loca-
tions in various sections of the coun-
try.
e
Fee Set
by County Assessor for
L. A. marble games.
LOS ANGELES. - At the regular
monthly meeting of the Associated Op-
erators of Los Angeles County, held at
the Melody Lane on Wilshire Boule-
vard, representatives from the Los An-
geles County Assessor's office advised
that a value of $15.00 on all marble
·games had been determined. Games
only in actual use and of vaule to the
operator-owners were to be considered
and exemptions were to be made in
cases of games in storage or off loca-
tion. Operators were advised to visit
the Asse ssor's office and list their games
accordingly.
Other speakers of the evening includ-
ed Charles Cradick, Paul Gerber, Art
Mohr, Lou Meyers, Mac Mohr, and Her-
man Cohen. Curley Robinson, executive
secretary and manager, presided.
The Melody Lane meeting marked the
second successful dinner meeting for
AOLAC in recent months, fhe first being
held in December at the 41 Club.
e
We also stock a full liµe of le and
5c candy bars.
MILLS-VIKING
COMPANY
Vending Machine
Headquarters
1403 W. Washington Blvd.
Los Angeles
Brass, Aluminum or Steel
100 ................ $
200................
_
300................
Prices q uoted are for check• with you r
400 ................ $ 9 .oo
500................ 10 .00
1000 ................ 18.00
NAME AND ADDRESS on the
3 .50
5. 50
7.50
"d
nd a atock lettering die is used on the reverse.
;~eo~/•D~ES-Good for 5c in Trade ; Good for Amusement Only ; Good
Pl • No ·cash Value· Bottle Check 5c; Good for 5c In Merchan- /
~~~/r~~od"lo~UPREMEtc°pRODOUCTS cco:lance c .o . D. / /
A
333 N. MICHIGAN AVENUE, CHICAGO, ILLINOIS
1
https://elibrary.arcade-museum.com
Future scanning projects are planned by the International Arcade Museum Library (IAML).