International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Coin Machine Review (& Pacific ...)

Issue: 1938 March - Page 8

PDF File Only

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A MACHINE FOR EVERY
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Rowe Aristocrat
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National
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Shipman I c Cigarette Machine
Malkin-Illion Cigar Machines
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• FREE B09K MATCH
.T. .T. Long, Commander of Legion Post,
Yakima, Wash. The Legion boys learned
about vending machines fr om him.
Legionnaire-Operator
8
COIN
MACHINE
REVIEW
gets "free publicity."
YAKIMA, Wash. (RC)-When it comes
to breaking in on free advertising and
publicity there are few operators any-
where who do much better than J. J.
Long of Yakima did when he was el-
ected commander of Logan Wheeler
post of the American Legion at Yakima.
And it all came about without any
effort on Long's part. The new legion
post commander has a string of vending
machines and one meeting night, soon
after he was elected, a group of the
boys conspired with the owner of one of
his locations.
The meeting was nearing its close
when two deputy sheriffs marched in
carrying one of Long's peanut vending
machines. The post immediately re-
solved itself into a committee of the
whole to try the new commander on
some imaginary charge in relation to
the machine.
The result was that the mechanics of
the machine, the method of operation
and the whole history of the industry
were brought out in the meeting of 75
or 100 men. They had a lot of fun and
all those attending went away with a
better understanding of the functions of
a vending machine.
After the thing had gone on for a
while the boys realized they were giv-
ing Long a lot of free advertising. He
was fined twenty-five cents on the
strength of it, but someone said the
whole crowd was out looking for peanut
machines the n e xt day.
Long's main business is serving a s
chief clerk for the Yakima Fruit Growers '
Association, but he also find s time to
run one of the larges t s trings of vending
machines in Yakima. He has been an
active American Le gion member for
many years.
"I've i~st come from the beauty par-
lor."

"You didn't get waited on, did you?"
Rowe Aristocrat
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Stewart-McGuire Pump Handle
Cigarette Machine
Stewart-McGuire Sc Candy Bar
Machine
Rowe Deluxe
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Master
Gorretta
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Rowe Standard
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PEANUT MACHINES -
USED
I c Wainer Gum Machine
I c Pacific Gum Machine
Ic Tom Thumb
I c 2-1 Robbins
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PHONOGRAPHS
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I c Jennings Chief & Comet
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Sc Mills Blue Front
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Sc Caille
Jennings Console Models
Sc- IOc-25c
Prices on Application - Send for List!
Largest Distributors of Used Cigarette Machines
X.L. COIN MACHINE CO.
1353 WASHINGTON STREET. BOSTON. MASS.
Game with Future
(Continued from Page 7)
Don't forg·e t the twenty-four hour service
on that one either."
" Y ou're getting into awfU:lly expen-
sive equipment, Joe," I suggested.
"That's nothing," he smiled. "What
would you think about coin operated
elevators. Don't forget there are a lot of
people who are always in a hurry.
That's why boys in the subway can sell
nickels four for a quarter. Why, I have
it from good authority that in some for-
eign countries they charge you a few
cents every time you use an elevator.
You could take over an elevator alrepdy
in a building. It ' would be a private
elevator for every executive in a hurry,
ev·e ry party that didn't want to be split
because of an already crowded lift,
every guy and his best girl-.
"It's an unlimited field," Joe went on
enthusiastically. "Take the parking met-
ers, for' instance. They demonstrate that
what has always been considered pub-
lic privilege, now is becoming private
privilege with the deposit of a coin. An-
other example is the proposed toll high-
ways. What's to prevent other com-
munities and private interests from do-
ing the same thing on a smaller scale,
and collecting the toll through coin con-
trolled devices?"
"Nothing much, I guess," I answered
weakly.
Joe smiled warmly. "That explains
why I'm an ' operator. If'S the game . with --
a future ."

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