Coin Machine Review (& Pacific ...)

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Standing Room o n I y
In the show business it's the box-omce that
tells the story. In operating, it's the cashbox. The guys and
dolls on Broadway know how to pick a smash hit. They
keep both eyes peeled on the ticket gate. They give the
. crowds Ii car2ful once-over. They know, from experience,
that a winning show is one that has to put out the S R 0
si n-Standing Room Onlyl '
" And right now-this very hour and day-music op-
erators throughout the country are lam ping a new winner in
music. They are spotting the 1936 Line of Rockola Multi-
Selectors-all 3 models. They are claiming them as their
very own, and standing in line for deliveries. It's the big-
gest reception in music history.
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And the reasons are plenty. The Rockola line of
Multi-Selectors gives them everything they want: a simple
mechanism-clean through and through . . . quality thzt
stands up ... beauty and strength of cabinet ... clarity and
ower of tone ... and prices that go easy on the pocket-
book.
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There is the ST ANDA~D No.1 MODEL, for ex-
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ample, that's so low in price operators can afford to put
them in even ord,nary locations and still make good
money. Then, you have the REGULAR No.2 MODEL
which is as ~ne a job of quality as you ever did see. And,
third, you have the masterpiece of them all, the RHYTHM
KING with the new tone columns. It's .the ~nest thing ever
conceived in music. It isan instrument that will positively,
and without question, get you in the swellest, ritziest places
in town.
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Nev~r has there been anything like ,this Rockola Line
in music before. Never in your born days. All 3 models
are above competition. Everyone of the 3 models bears
the stamp of Rockola engineering. And that means
pleasure-ease operating plus big, steady pro~ts. ItImeans
3 instruments that put you on top.
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That's why you see thousands of operators "standing ' ,-.'
i;Jine," so to speak, waiting their turn for shipment. The
swing in music is definitely toward the Rockola line. Op-
erators who want the best for the least money will get in
touch with their nearest Rockola-Distributor at once I
ROCK-OLA MANUFACTURING CORPORATION
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to 876 North Kedzie Avenue
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Chicago, Illinois, U.S.A.
** The ROC KOLA M ULTI-sE[ECTI R *
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