Coin Machine Review (& Pacific ...)

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Forrest Brackett has been going great
guns since he added music to his oper-
ating route in the San Francisco territory.
Phil Torrey of the Novelty Supply Co.
in Phoenix, whose operating organization
has grown from three men to nine in the
comparatively brief period he has been
operating phonographs with "Mac" Mc-
Junkin, put a new feather in his cap
during the past month. You may recall
Phil getting the distributorship for Stin-
son airpl anes for Ariz ona after several
years of devotion to the flying hobby-
well, he sold hi s first new plane this
month.
Johnny Wilson of San Francisco can
thank Wynn Denton of the Wynne Nov-
elty Co. for getting him started in the
automatic music field during the past
month with a nice string of Seeburgs
Operator Thelin of Oakland, sporti~g a
flock of new Mills Do Re Mi de luxe
units, has one of them on a San Fran-
cisco Bay ferry boat. He says it's well
worth the trouble of fixing up a convert-
er so the phono will operate on the boat's
current.
M. Besteiro of Salinas, Calif., who some
months ago was reported to be consider-
ing . the operation of phonographs in
~exlco, has succeeded in getting opera-
tIOns under way in that country. H ow-
~ver,. he says it was a mighty discourag-
109 Job to get the machines through the
red tape in crossing the line.
Walter B. Dean of Forsyth, M ont., is
gOlOg lIke a house afire with his Wur-
litzer operations in Montana and is now
operating in Billings.
Alfred Lamb of Oakland, secretary of
the Northern California music associa-
tion, has been "off his feed" during the
past month but is rapidly recovering.
Tony De Borba, manager of the Red-
wood Empire Music Co., is mighty
proud of the record hung up by his string
of Gabels during the past few months.
Firm 's headquarters is Novato, Calif.,
and operatIOns extend through Sonoma
and Marin counties.
. "Frenchy" La Bauve. busy manager of
NatIOnal Amusement Co.'s p.honograph
department In Los Angeles who is cred-
ited with handling ~ hea;y volume of
orders for Rock-Ola Multi-Selectors in
the past two months, says th e re are four
other members of his family in addi ti on
to himself who have the initials C. J.
One of hIS brothers, Caesare J. La Bauve,
has JUSt been appointed to the Capehart
Corp. sa les staff in Louisiana under J ack
Yeager.
Beryl Epstein, San Francisco operator,
has entered the music field with Seeburg
equIpment through the Wynne Novelty
Co.
Frank Fay is the operator's name you
see on a flock of phonographs operated
in some of San Francisco's choicest Spots
by the Golden West Sales Co., indicating
Frank has pur in some industrious ac-
tivity.
Ed Ritder, son of the well known Fred
Ritder of Oakland, is now operating a
route of phonographs on his own oook.
California's island city, AlamedaJ has
a new music operator by the name of
Burr H . Winslow. Maybe he's related
to Harry Winslow, president of the
Southern California music associa ti on.
Rozis Music Service in Vallejo, Calif.,
has expanded its operations and moved
into new headquarters.
Adam Vagts, of San J ose, Calif., re-
78
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COIN
MACHINE
ports a very satisfactory average for hi s
phonograph route.
Earl R. Smith, Seeburg factOry repre-
sentative who has 'established a number
of successful Seeburg operators in Ari-
zona in the past several months, was
schedu led to leave Phoenix June 1st for
Salt Lake City to establish headquarters
in that territory. Earl sent a very friendly
letter to THE REVIEW.
Don, the popular o perato r without a
last name who is on the staff of G. H.
Leathurby, old-time San Francisco oper-
ating firm, is now recovered fr om a re-
cent operation. The surgery itself wasn't
so serious, says D on, but he thought he
was through when they couldn't stop his
heavy loss of blood . The boys are g lad
to hear he 's back on his feet.
REVIEW
Record Play Register
Greatest Phono Need
WITH coin-operated phonographs
developed to the present high
standards of performance and ap-
pearance, THE REVIEW is looking
forward to the day when the ma-
chines will be equipped with coun-
ters which register the number of
plays on each individual record.
Undoubtedly some of the mechan-
ical genii in the phonograph fac·
tories are now at work perfecting
this type of auxiliary equipment.
which may not be as simple as the
idea sounds to the layman.
However, the fact remains that a
series of registers which will trip
every time the respective records are
played will tako all the guesswork
out of the operator's job of determin-
ing which records are getting the
biggest play,
At present the operator must rely
either upon the word of the location
owner or upon the comparative wear
shown by the condition of the discs.
Neither method is fully reliable nor
' consistent with the business methods
of today's modern operators,
Wouldn't it be a simple matter to
open the back of a phonograph and
see at a glance that record No. 4 got
82 plays since the last checking call,
while record No. 7 may have gotten
only four plays and should be reo
moved?
If keeping a phonograph stocked
with maximum producers isn't tlie
best way of building up the collec·
tion average on a large string of
machines, what is?
Frank E. Clark and L. H ollenbeck, of
Berkeley, Calif., have amicably dissolved
their partnership in the music operating
business and the two firms will operate
independently. Frank bought a new se-
dan which he thought would accommo-
date one of his large phonos through the
rear compartment, but it wouldn't. So
Frank doesn't know whether to buy a
bigger car or smaller phonographs!
Walter S. Taggart, of Phoenix, credits
THE REVIEW with bringing back his wan-
dering son. In April this column con-
ta ined an item about Walter coming to
Arizona some years ago to raise his
infant son and that the youngster was
now a 200-pounder. Just about the time
the April issue was off the press, young
Taggart decided to start o ut on his own
and gOt as far as Tucson. There he
heard about his write-up in THE REVIEW
and went back home to read it. Phoenix
is a swell place, after all.
Jack Umphreys, San Francisco oper
ator for Ed Mapes, says he hasn't been
offered so many set·ups in his life si nce
he went on the wagon. Jack's going to
shoot the next guy who tempts him.
De Francesco Music Co., of Salt Lake
City, is going places these days with a
nifty route of automatic phonos.
Lynn Jones, of the Go lden Gate Music
Co. in San Francisco, can well be proud
of the classy job his sho p turned out in
rebuilding a number of Gabels. Sound
ha s been improved and from outward ap-
pearance they look like the latest addi-
tion to the Gabel lin e.
Jesus Torres, of Watsonville, Calif., is
now operati ng some of his phonographs
in Arizona as well as mai.Haining a route
in the famous Pajaro Valley.
Fred Berry, the new bouncing father
of a proud son in Brunswick-Columbia's
San Francisco office, passes out the word
that a number of operators have found
a hit in And y Iona 's recording of " My
Tane"- Columbia 3030.
Irving Stern, of Universa l Music Co.,
lik es San Francisco as wel l as he did
Los Angeles except for gett ing used to
the fog . So he 's living at Burlingame
in the peninsula "s un belt."
Ed ]. Buckley, Arizona Seeburg oper-
ator
with headquarters 10 Tucson,
thought the recent report that he is aver-
aging $ 10 net per week on his machines
might am'act a lot of competition intO
that territory. So he ordered additio nal
equipment to cover all the Spots before
the big rush. But most operators these
days, Ed, are content to develop their own
territory wi th out grabbing for grass
across the fence.
"
RECORD REVIEWS twice a month!
NOTE: Record reviews published in THE REVIEW are not
duplicated in REVIEW SUPPLEMENT. For snappy coverage
of all the new releases during the next two weeks, see
REVIEW SUPPLEMENT
Next Issue June 25th
REVIEW SUPPLEMENT, 1113 Venice Blvd .. Los Angeles, Calif.
Here's my dollar for a year's subscription io THE SUPPLEMENT.
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JUNE,
1936
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