Coin Machine Review (& Pacific ...)
Issue: 1935 June - Page 18
Pa ge 12-8
COIN MACHINE REVIEW
National News Notes
(Continued from page 7)
Byrde, Ri chard & Pound Adverti sin g
Agency a nn oun ces th e appointm ent of Ben
Smith as director of its a utomati c depart-
ment, s ucceedin g to th e pos ition va cated by
William Gersh wh en th e latter was pro -
moted to direc tor of sales promoti on.
Daniel Cristofano was elected to fill th e
vi ce-presidency of th e Amusement Men's
Association, In c., at its rece nt New York
meeting, wh en the sportland own ers di s-
cussed affiliation with th e Metropolitan Skill
Gam es Board of Trad e.
Meyer Gensburg of Gen co, Inc., Chi cago,
vi s ited th e eastel'll di stributors recently in
th e interes ts of a new baseball pin game.
Amon g his stops were Pittsburgh and New
York.
Th e French cuin machin e exposition at-
tracted William Rabkin of the International
Muto scope Reel Compan y, who left New
York for Paris and plann ed to vi sit S.
Capaldi & Company in Edinburgh , Scot-
land, before returnin g.
When th e Mill s Brothers, Negro hannon-
izers, rece ntly played a Harl em th eater they
dropped in for an entertainin g vi sit at
Charle y Ruben stein's sportland.
In lin e with increased publi city being
given to sportlands is the adverti sing
stream er bein g carried by ai rplanes over
New York baseball gro unds a t th e in stan ce
of th e Adler Shoe Company, who se prod -
ucts are in demand for premium s. Th e
ae rial hann e1·s read: "Play at Your Neares t
SporLland."
W. W. Gross, own er of th e Lehi gh Spe-
cialty Company of Philadelphia, announ ces
th e firm 's removal to larger quarters at
Second and Gree n Stree ts.
Appreciation of th e Tru edea u Sanitari-
um at Saranac Lak e, N.Y., and th e Bowe
June 1935
Genco Announces
Jennings Hunter
New Sales Slogan
Out; 3 to Follow
CHICAGO- An intervi ew with officials
of Genco, In c., r eveal ed that tb e firm ha s
bee n in exi stence .for more than 25 years.
Befor e th e in ception of pin tables, th e
Gens burg Broth ers were engaged in the
manufa cture of toy novelti es and adver-
ti s in g specialties. Now they elevote their
fa cilities exclus ively to th e manufacture
o[ amusement devi ces, drawin g upon th e
knowledge der.ived from 25 years of ex-
peri ence to aid in th e effici ent production
of games.
Kin gs, th eir latest bit, is still in top
speed produ ction. Th e game has proved
popular wherever on lo cation. Kin gs is said
to have the most beautiful li ght-up ra ck
and sc reeni ng job on its playin g fi eld of
anv ga mes the firm has mad e.
Recently th e Genco firm announ ced a
new sal es slogan , "You sa ve $10.00 on
every Genco game you buy." As an ex-
planation o[ th e slogan, Genco officials
state that th ey are sin cere in their beli ef
that they put $10 more qu ality in th e game
than th e custom er actually pays for. Thi s is
due cntirely to tb e effi cient and economi cal
meth od of production.
CllJCAGO- Three shifts are workin g
day and ni ght at th e O. D. J ennin gs & Com-
pany plant to fill th e stream of orders for
Hunter, a fa sc inating pin gam e evolved
after month s of exp erim entation.
Tremendous response to Hunter sur-
passed expectation s, offi cials report, add·
ing that its allractive appearan ce and me-
chani cal performan ce have met with wid e
approval. Its di splay board shows th e prog-
ress of play and winning combinations in
li ghts vi sible from a distan ce. Five regis-
ters record th e plays.
General popularity of Hunter with play-
ers and op erators is allributed to its player
a",eal as well as its al"li stic beauty, me-
chanical ruggedn ess and earnin g power,
whi ch measure up to th e J ennin gs stand-
anI.
Officials reveal ed that th e engin ee rin g
and exp erim ent al uepartments are workin g
in cessantly on th e final touches of three ma-
chines, said to be different from anything
yet introdu ced, whi ch will be announced
during th e early summ er.
Memorial Hospital for donation s of obso-'
lete pin gam es for th e entertainm ent of
pati ents by Al Schlesinge r, Poughkeepsie
jobbe r, ha s bee n expressed by offi cials of
the two instituti ons.
Additional recogniti on for pinball as a
leading Am eri can indoo r sport is expected
to result from th e publi ca tion of art icl es
on this popular amu se ment devi ce in forth -
coming iss ue of Collier's . Fortune, Th e
N ew York er, Esquire, and Th e Elk's Maga -
zine.
~~~EMPIRE
MOVES !~~
We are pleased to serve our many operator friends at our NEW and LARGER QUAR-
TERS-2690 West Pieo Street, Los Angeles. Come in and See These -
LATEST MODEL MONEY-MAKERS!
EXHIBIT TICKET
GAME ________________ $97.50
With Interchangeable Boards
ROTOLITE ____________ $59.75
Another PAMCO Winner
CRAZY LANE . _______ $54.75
DIVIDER ______________ $39.50
Calif. Games' Big Hit
Harry Williams' Latest
BUILDER-UPPER $44.50
BABY-LITE-
A-LINE ____ . _________ $29.50
By G-M Laboratories
By PAMCO
FLASH __________________ $67.50
CHAIN-A-LITE ____ $49.50
A Rock-Ola Sensation
By Pamco
DEALER ____________ $47.50
By Harry Williams
BASEBALL ____________ $49.50
AND ALL OTHERS!
HIT OR MISS ._____ $24.50
A GENCO Hit
-Lowest Factory Prices
First of the Quints
(
Be Sure to Write for Our Special Prices on Good Reconditioned Games
)
- - - - - -
EMPIRE AMUSEMENT COMPANY
Our New Phone-PArkway 8980
2690 West Pico Street
Los Angeles, Calif.
COIN MACHINE REVIEW
National News Notes
(Continued from page 7)
Byrde, Ri chard & Pound Adverti sin g
Agency a nn oun ces th e appointm ent of Ben
Smith as director of its a utomati c depart-
ment, s ucceedin g to th e pos ition va cated by
William Gersh wh en th e latter was pro -
moted to direc tor of sales promoti on.
Daniel Cristofano was elected to fill th e
vi ce-presidency of th e Amusement Men's
Association, In c., at its rece nt New York
meeting, wh en the sportland own ers di s-
cussed affiliation with th e Metropolitan Skill
Gam es Board of Trad e.
Meyer Gensburg of Gen co, Inc., Chi cago,
vi s ited th e eastel'll di stributors recently in
th e interes ts of a new baseball pin game.
Amon g his stops were Pittsburgh and New
York.
Th e French cuin machin e exposition at-
tracted William Rabkin of the International
Muto scope Reel Compan y, who left New
York for Paris and plann ed to vi sit S.
Capaldi & Company in Edinburgh , Scot-
land, before returnin g.
When th e Mill s Brothers, Negro hannon-
izers, rece ntly played a Harl em th eater they
dropped in for an entertainin g vi sit at
Charle y Ruben stein's sportland.
In lin e with increased publi city being
given to sportlands is the adverti sing
stream er bein g carried by ai rplanes over
New York baseball gro unds a t th e in stan ce
of th e Adler Shoe Company, who se prod -
ucts are in demand for premium s. Th e
ae rial hann e1·s read: "Play at Your Neares t
SporLland."
W. W. Gross, own er of th e Lehi gh Spe-
cialty Company of Philadelphia, announ ces
th e firm 's removal to larger quarters at
Second and Gree n Stree ts.
Appreciation of th e Tru edea u Sanitari-
um at Saranac Lak e, N.Y., and th e Bowe
June 1935
Genco Announces
Jennings Hunter
New Sales Slogan
Out; 3 to Follow
CHICAGO- An intervi ew with officials
of Genco, In c., r eveal ed that tb e firm ha s
bee n in exi stence .for more than 25 years.
Befor e th e in ception of pin tables, th e
Gens burg Broth ers were engaged in the
manufa cture of toy novelti es and adver-
ti s in g specialties. Now they elevote their
fa cilities exclus ively to th e manufacture
o[ amusement devi ces, drawin g upon th e
knowledge der.ived from 25 years of ex-
peri ence to aid in th e effici ent production
of games.
Kin gs, th eir latest bit, is still in top
speed produ ction. Th e game has proved
popular wherever on lo cation. Kin gs is said
to have the most beautiful li ght-up ra ck
and sc reeni ng job on its playin g fi eld of
anv ga mes the firm has mad e.
Recently th e Genco firm announ ced a
new sal es slogan , "You sa ve $10.00 on
every Genco game you buy." As an ex-
planation o[ th e slogan, Genco officials
state that th ey are sin cere in their beli ef
that they put $10 more qu ality in th e game
than th e custom er actually pays for. Thi s is
due cntirely to tb e effi cient and economi cal
meth od of production.
CllJCAGO- Three shifts are workin g
day and ni ght at th e O. D. J ennin gs & Com-
pany plant to fill th e stream of orders for
Hunter, a fa sc inating pin gam e evolved
after month s of exp erim entation.
Tremendous response to Hunter sur-
passed expectation s, offi cials report, add·
ing that its allractive appearan ce and me-
chani cal performan ce have met with wid e
approval. Its di splay board shows th e prog-
ress of play and winning combinations in
li ghts vi sible from a distan ce. Five regis-
ters record th e plays.
General popularity of Hunter with play-
ers and op erators is allributed to its player
a",eal as well as its al"li stic beauty, me-
chanical ruggedn ess and earnin g power,
whi ch measure up to th e J ennin gs stand-
anI.
Officials reveal ed that th e engin ee rin g
and exp erim ent al uepartments are workin g
in cessantly on th e final touches of three ma-
chines, said to be different from anything
yet introdu ced, whi ch will be announced
during th e early summ er.
Memorial Hospital for donation s of obso-'
lete pin gam es for th e entertainm ent of
pati ents by Al Schlesinge r, Poughkeepsie
jobbe r, ha s bee n expressed by offi cials of
the two instituti ons.
Additional recogniti on for pinball as a
leading Am eri can indoo r sport is expected
to result from th e publi ca tion of art icl es
on this popular amu se ment devi ce in forth -
coming iss ue of Collier's . Fortune, Th e
N ew York er, Esquire, and Th e Elk's Maga -
zine.
~~~EMPIRE
MOVES !~~
We are pleased to serve our many operator friends at our NEW and LARGER QUAR-
TERS-2690 West Pieo Street, Los Angeles. Come in and See These -
LATEST MODEL MONEY-MAKERS!
EXHIBIT TICKET
GAME ________________ $97.50
With Interchangeable Boards
ROTOLITE ____________ $59.75
Another PAMCO Winner
CRAZY LANE . _______ $54.75
DIVIDER ______________ $39.50
Calif. Games' Big Hit
Harry Williams' Latest
BUILDER-UPPER $44.50
BABY-LITE-
A-LINE ____ . _________ $29.50
By G-M Laboratories
By PAMCO
FLASH __________________ $67.50
CHAIN-A-LITE ____ $49.50
A Rock-Ola Sensation
By Pamco
DEALER ____________ $47.50
By Harry Williams
BASEBALL ____________ $49.50
AND ALL OTHERS!
HIT OR MISS ._____ $24.50
A GENCO Hit
-Lowest Factory Prices
First of the Quints
(
Be Sure to Write for Our Special Prices on Good Reconditioned Games
)
- - - - - -
EMPIRE AMUSEMENT COMPANY
Our New Phone-PArkway 8980
2690 West Pico Street
Los Angeles, Calif.
Future scanning projects are planned by the International Arcade Museum Library (IAML).