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Coin Machine Review (& Pacific ...)

Issue: 1934 June - Page 10

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PACIFIC
Page Ten
MACHINE
COIN
REVIEW
'June, 1934
.
Colorado
I' ordinance
I
:v
,
So far the games have beell; 're-
by the authorities" as
games of amusement or of skill
and science. No official ruling
has been made on the question
whether the "free games" feature
constitutes gambling, though it is
understood that 0 n e 0 f the
branches of the city's legal forces
is looking into this matter. In
the matter of betting on the
scores, the authorities say noth-
ing can be done, since any game
could be so used for gambling
purposes .
Handlers of the games say t1;lat
in the downtown district in good
locations each device will take in
about $6 per day. Some run much
higher.
The proprietor of the
store and the leasor or owner of
the machine usually split the re-
ceipts fifty-fifty. Out of the pro-
ceeds, however, must be taken the
cost of the free games, It is said
by promoters and handlers that
this runs from 50 to 60 per cent
of the gross receipts, but most
players ratc this percentage as
far t oo high.
Los Angeles is one of the two
large manufacturing centers of
the games, the othcr being Chi·
cago. On the Pacific Coast Los
Angeles people are among the best
patrons.
(Reprinted from t h e June 4:
issue of the Los Angeles 'Times
through special permission.)
A petition is being circulated in
:Pueblo to determine whether or
not the operation of coin machines
shall be banned. At present a $25
per year license fee is being paid
by the operators and no alarm is
felt by them on the outcome of
the petition.
,
In El Dorado a city license on
marble games has just been placed
In effect after being considered by
,the city commission for a number
of weeks, The ordinance provides
for two licenses, one of $10 and
.,ne of $5.00.
L. Rosenthal of San Francisco
and Miss Bettie Riewitz of Den-
ver were married in Denver the
'past month. Miss Riewitz is the
daughter of Wolf Riewitz, popu-
lar Denver operator, who has oper-
,ated in this territory f or m or e
than 20 years.
The Rapid Sales and National
Operating Company in Denver has
been purchased outright by O. M.
and Fred Sandholm. They will
continue to operate under the old
name.
The Sharpshooter target ma-
chine is one of the most popular
in the state. Almost every drug
store and restaurant has one or
anore.
Earl E. Werden, manager of the
:penny arcade on Curtis street in
D enver, reports a good business
that is showing a steady improve-
ment.
Tim Kniffin of Pueblo lost sev-
~ral machines in a fire recently
~hen the warehouse in which they
were stored burned to the ground.
IT'ri pIe Thrill
Winning Friends
LOS ANGELES:-The New Deal
:Amusement Co. is making tremen-
cous strides with their new five-
;toot table, The Triple Thrill. Dur-
ing the past month distributors
h ave been appointed in various
sections of the country and pro-
Quction arranged to care for quan-
tity orders.
The Triple Thrill uses the well-
known ball ejecting principle in
three pockets instead of one or
two. The cabinet is modernistical-
ly finished in two ton,es and the
playing field is beautifully decor-
ated,
According to Phil Weiner, man-
ager of the New Deal, the Triple
e.l'hrill is really a triple thrill, for
on locations it has surpassed the
Jntake on numerous other favored
games.
Stearns Opens
New L. A. Office
. . '
,. ,
'
LOS ANGELES-N. H. Stearns,
p resident of the Calif. Amusement
Machine Operators Association,
bas opened up a new place of busi-
ness at 2712 South Hill street to
handle the sale of his new un-
:breakable marbles.
After considerable research dur-
lng which the dye markets of the
:world were searched, Mr. Stearns
reports he now has dyes that add
new life and lustre to marbles.
But Staid Citizens No Longer Knuckle-Down at Report Run
T aw Line-the Game Nowadays Goes More by
. On Streamline
Luck and Its Rewards Are More Than 4.ggies
CmCAGO.-Jim Buckley, gen-
Carrying an appeal to the rather
general willingness of people to
"try your luck and win some-
thing," thousands of marble games
have made their appearanc~ in
stores of various kinds over the
CH I CAGO. -Relay, D . Gottlieb 1 city and county and are enjoying
& Company's entry in the low a large patronage.
"Games of amusement"
or
priced field is to be offered in a "games of skill and science," they
new, modernistic de luxe model, are characterized by the promot-
announced Dave . Gottlieb today, era of these devices to entice
This unique game, with an origi- nickels from the pockets of the
nal "come-on" appeal, which is passers·by, but complaints are be-
said to have won a firm niche in ing raised that regardless of the
the "hall of coin machine fame" intent of the manufacturers or
will shortly appear in a novel, sellers, they are being used for
dazzling "dress." According to gambling. One large local mer-
Dave, Relay's playing field will in- chant recently complained that
troduce an entirely new color com- one of his employees lost $150
bination. ''The de luxe model will betting on his score.
have one of the most beautiful
Also complaints are being made
p laying fields w e have ever p laced by and t o the s ch ool authorities
in a coin machine," Dave said, because school children have been
"It's coloring effects and design using their lunch mon ey or other
have been worked out by a promi- allowance to play the games in
nent industrial designer and we stores near the school grounds.
feel with this improvement Re-
The games consist of an in-
lay's earning capacity will be elined board in a glass-covered
measurably increased. Relay will box or table. The board is per-
New Cabinet
For Relay Machine
tic cabinet
finished
in an
attrac-
also
be housed
in a new
modernis-
tive, rich op a lescent color. "There
will be no increase in price for
the new model," Mr. Gottlieb
added. "Production is already un-
der way and delivery will be made
immediately."
a
"My,
wh a t
Taxi -driver:
clutch."
E n d y ou r correspond ence t o ad-
Voice f r om R e ar : " S ay, keep
~ertisers by mentioning T HE RE- your eyes t o the f ront; this is n one
;yIEW.
of y our business."
'1
Coin Chutes
and locks
CHICAGO LOCKS, with their exclusive
double-bitted keys, positive key-actuated
ii-tumbler patented action, secret key codes and
many other improved features, offer the logical
solution to your lock problems.
DDlEDIATE DELIVERIES FROM 8TOOK ON BAND
RO LAN O' E. LOOP
E. Wash_.ton Blvd.
PR.3647
eral sales manager of ~e Bally
Manufacturing company, reports
that the demand for STREAM-
LINE has reached the proportion
of a run.
The automatic Pro-
gressive Score Device has taken
the trade by storm, says Jim,
and production has had to be
speeded up to take care of the
d emand.
I number, around which are ranged
steel pins. The player inserts a
nickel-a penny on some of the
machines-and ' ten marbles are
released for the play. The player
shoots a marble around the board
by means of a SPt'ing plunger and
t he ball t rickles around the pins
and sometimes drops into one of
the holes provided.
When his
marbles are played the player
counts his score according to the
numbers at the holes in which his
marbles dropped. In many places,
if his score is above a certain
figure, the player gets from two
to twenty "free games," which he
may either cash in at so much per
game or receive the equivalent in
slugs to operate the machine again
or may be used to buy merchan-
dise at the store. The pay-off on
the free games is posted on the
machines.
The city recently licensed the
games and since April 12 has been
collecting a fee for each machine
installed-$3 per year for each 5-
cent machine and $2 per year for
each machine for which a penny
I
WATCH
FOR ANNOUNCE-
MENT OF NEW 4-
F OOT GAME W ITH
I '. I NCH MARBLES
BY
.

FI RST SHOWING
MONDAY
JUNE 11th

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~S~in~ce~ith~e~~~~~~~~~~~~~~~i
.
1
.
.
1
Use WILH ITE
GUARANTEED HARDWAR.E
for Your Marble· Games
Immediate
Deliveries can
be made on Plungers - BaH Elevators-.
Teeter Swi tches - Sh uff Ie B03:rd
Brackets - Leg Levelers - Banking Springs

Anti .. Tilts.
SPECIAL HARDWARE MADE TO YOUR ORDER. WRITE US FOR PRICES.
Wilhite Mach'i ne Works
1245 South Hope St., Los Angeles, California
m-, .eta! Stanap"'p, H_. a •• ..a..to_tie Serew lIaeJalne Prodllct., Iplaa •• "., Ehlperl-
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Wel.la", Grlndla", Spot We'."'''' Gear CnttJ-.r, LatJaetl an • • • elamery ffW Re~t.
'I'eolll,
Lo. Angeles
.
D. Gottlieb & Co:
----------------------------fi8EE VS FOR
IPACI'ORY REPRESENTATIVE
~lS
was passed more than

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