Coin Machine Journal
Issue: 1946 December - Page 7
December, 1946
THE COIN MACHINE JOURNAL
Engineered Music Answer
To Deluxe Locations
Dallas' Swank New "Chicken Bar"
Points the Way to New Types of
Music Installations
America's restaurant owners are
looking ahead to a new era in the op-
eration of eating places. You'll see
big changes as materials become
available. The trend, the direction of
advance, is typified by the new $350,-
000 Chicken Bar at Dallas, Texas.
Here the average restaurant patron
is recognized as having, in addition
to an appetite for good food and good
service, a hunger for greater conven-
iences, comforts and beauty, more
atmosphere and-yes-good music.
Knowing these things, Mr. J. Cur-
tis Stanford, manager and principal
owner of the Chicken Bar, located it
near the heart of the city. In fact,
he located it right at one of the main
gates to the "inner city" or downtown
business district. He also obtained a
plot of land large enough to assure
plenty of parking space. Then he en-
gaged the architectural firm of Frank
J. Boerder Studios of Dallas and in-
structed them to design a building
that would excite and invite ... that
7
The new Chicken Bar in Dallas uses a
Seeburg Symphonola, 64 Wireless
W allomatics anq 20 recessed speakers.
would be unusual, beautiful and spa-
cious . . . that would radiate the
really modern in appointments and
food dispensing. He wanted a build-
ing that would make people feel that
visiting the Chicken Bar was a big
event in their lives, a thrilling date,
a preferred evening out.
The management of the Chicken Bar
also knew from experience that res-
taurant patrons, almost without ex-
ception, want music with their meals
-IF that music is well played at a
low, conversational level. But how
could such music be provided to dis-
criminating patrons all the many hours
per day this restaurant would be
open? It was obvious that an eiec-
( Continued on page 20)
At the left is shown the colorful "Spanish Room" of the Chicken Bar which uses two recessed
speakers on back sides of ceiling beams. At the right is the entrance foyer and bar.
Journal readers are the world's best operators
https://elibrary.arcade-museum.com
THE COIN MACHINE JOURNAL
Engineered Music Answer
To Deluxe Locations
Dallas' Swank New "Chicken Bar"
Points the Way to New Types of
Music Installations
America's restaurant owners are
looking ahead to a new era in the op-
eration of eating places. You'll see
big changes as materials become
available. The trend, the direction of
advance, is typified by the new $350,-
000 Chicken Bar at Dallas, Texas.
Here the average restaurant patron
is recognized as having, in addition
to an appetite for good food and good
service, a hunger for greater conven-
iences, comforts and beauty, more
atmosphere and-yes-good music.
Knowing these things, Mr. J. Cur-
tis Stanford, manager and principal
owner of the Chicken Bar, located it
near the heart of the city. In fact,
he located it right at one of the main
gates to the "inner city" or downtown
business district. He also obtained a
plot of land large enough to assure
plenty of parking space. Then he en-
gaged the architectural firm of Frank
J. Boerder Studios of Dallas and in-
structed them to design a building
that would excite and invite ... that
7
The new Chicken Bar in Dallas uses a
Seeburg Symphonola, 64 Wireless
W allomatics anq 20 recessed speakers.
would be unusual, beautiful and spa-
cious . . . that would radiate the
really modern in appointments and
food dispensing. He wanted a build-
ing that would make people feel that
visiting the Chicken Bar was a big
event in their lives, a thrilling date,
a preferred evening out.
The management of the Chicken Bar
also knew from experience that res-
taurant patrons, almost without ex-
ception, want music with their meals
-IF that music is well played at a
low, conversational level. But how
could such music be provided to dis-
criminating patrons all the many hours
per day this restaurant would be
open? It was obvious that an eiec-
( Continued on page 20)
At the left is shown the colorful "Spanish Room" of the Chicken Bar which uses two recessed
speakers on back sides of ceiling beams. At the right is the entrance foyer and bar.
Journal readers are the world's best operators
https://elibrary.arcade-museum.com
Future scanning projects are planned by the International Arcade Museum Library (IAML).