Coin Machine Journal
Issue: 1946 December - Page 16
16
THE COIN MACHINE JOURNAL
December, 1946
Complete Operating Service
Is the Trend Today
Age of Specialized Operations Gone
JOURNAL Operator Survey Shows
To any coin machine manufacturers,
distributors and others associated with
the coin machine industry for many
years who still hold to the opinion that
operators specialize in the operation
of one type of equipment results of
COIN MACHINE JOURNAL trends
survey will be a revelation. Much as
some would like it to be specialization
by operators is virtually a thing of the
past.
COIN MACHINE JOURNAL, now
serving over 11,000 operators across
this nation, in a recent survey among
these and hundreds of others deter-
mined the interesting fact that oper-
ators no longer specialize in one form
or type of equipment.
This nationwide survey, while re-
vealing these facts, at the same time
uncovered the reason why the age of
specialization is past. There are
several factors that have brought this
about but most important is, for
example, the case of a music operator
who previously specialized only in
music. He was serving approximately
50 locations with phonographs. Along
came the war period when location
owners, like every other business man,
had problems in getting help; requir-
ing that what help was available had
to do more than just their own job.
Location owners were interested in
every possible method to make their
existing help most effective; and turn-
ed to their operator, who was serving
them with music, asking if the oper-
ator could supply cigarette vending
service in order to eliminate the man-
hours required by their help in selling
cigarettes. This demand on the oper-
a tor automatically made a music
operator a vending machine operator.
This is typical of hundreds and hun-
dreds of operators.
Simple requests and needs such as
this have made the important oper-
ators of one type machine operators
of all types of equipment;-because
IDEJ\L
~
THE-
Aristocrat
Of TH E:M
ALL
11
IMMEDIATE DELIVERY
A beautiful, time proven, tested scale that Is
the envy of thousands of operators. Write or
wire today for full details of the new IDEAL.
You can investigate before you invest.
Established 25 years.
IDEAL WEIGHING MACHINE CO.
1012 W. 43 Street
Los Angeles 37, California
Joarnal readen an the ..-.rt••• hn
the operator has become a service man
to location owners. Operators of to-
day are serving location owners in a
manner that is enabling these retailers
to do a better merchandising job at a
lower cost in terms of clerk hire and
wages. This survey, as we say, shows
that operators are operating amuse-
ment, music and vending machines;
and in innumerable instances service
equipment and accessory lines.
It is only natural that operators can
no longer be specialists of any one
type of equipment because, today, the
coin machine industry has developed
into an industry serving location own-
ers in a manner that has increased
not only their profits but their service
to their patrons.
Only COIN MACHINE JOURNAL
can know these things definitely and
accurately because of the fact it serves
the largest group of operators in the
country. Because of this we have the
opportunity, as no other publication
has, of knowing what more operators
are doing and how they are doing it.
Coin machine operators are impor-
tant to many types of retailers today.
They are trade builders and at the
same time serving buyers more quick-
ly, efficiently and economically than
any other method. This is so force-
fully borne out, as our survey further
showed, by the attitude of big national
merchandising groups whose post-war
sales programs include the vending
operators as a recognized outlet for
their products-more about this grati-
fying situation at a later time.
Because of these developments in
operating .practices we see the need for
any operators who may still be
specializing to thoroughly survey the
wants and requirements of location
owners whom they are now serving.
Such a survey will reveal the expand-
ed opportunities on their part to better
serve each and every location owner
by simply supplying the additional
types of equipment that will benefit
the location owner and improve service
to his patrons.
..-awn.
https://elibrary.arcade-museum.com
THE COIN MACHINE JOURNAL
December, 1946
Complete Operating Service
Is the Trend Today
Age of Specialized Operations Gone
JOURNAL Operator Survey Shows
To any coin machine manufacturers,
distributors and others associated with
the coin machine industry for many
years who still hold to the opinion that
operators specialize in the operation
of one type of equipment results of
COIN MACHINE JOURNAL trends
survey will be a revelation. Much as
some would like it to be specialization
by operators is virtually a thing of the
past.
COIN MACHINE JOURNAL, now
serving over 11,000 operators across
this nation, in a recent survey among
these and hundreds of others deter-
mined the interesting fact that oper-
ators no longer specialize in one form
or type of equipment.
This nationwide survey, while re-
vealing these facts, at the same time
uncovered the reason why the age of
specialization is past. There are
several factors that have brought this
about but most important is, for
example, the case of a music operator
who previously specialized only in
music. He was serving approximately
50 locations with phonographs. Along
came the war period when location
owners, like every other business man,
had problems in getting help; requir-
ing that what help was available had
to do more than just their own job.
Location owners were interested in
every possible method to make their
existing help most effective; and turn-
ed to their operator, who was serving
them with music, asking if the oper-
ator could supply cigarette vending
service in order to eliminate the man-
hours required by their help in selling
cigarettes. This demand on the oper-
a tor automatically made a music
operator a vending machine operator.
This is typical of hundreds and hun-
dreds of operators.
Simple requests and needs such as
this have made the important oper-
ators of one type machine operators
of all types of equipment;-because
IDEJ\L
~
THE-
Aristocrat
Of TH E:M
ALL
11
IMMEDIATE DELIVERY
A beautiful, time proven, tested scale that Is
the envy of thousands of operators. Write or
wire today for full details of the new IDEAL.
You can investigate before you invest.
Established 25 years.
IDEAL WEIGHING MACHINE CO.
1012 W. 43 Street
Los Angeles 37, California
Joarnal readen an the ..-.rt••• hn
the operator has become a service man
to location owners. Operators of to-
day are serving location owners in a
manner that is enabling these retailers
to do a better merchandising job at a
lower cost in terms of clerk hire and
wages. This survey, as we say, shows
that operators are operating amuse-
ment, music and vending machines;
and in innumerable instances service
equipment and accessory lines.
It is only natural that operators can
no longer be specialists of any one
type of equipment because, today, the
coin machine industry has developed
into an industry serving location own-
ers in a manner that has increased
not only their profits but their service
to their patrons.
Only COIN MACHINE JOURNAL
can know these things definitely and
accurately because of the fact it serves
the largest group of operators in the
country. Because of this we have the
opportunity, as no other publication
has, of knowing what more operators
are doing and how they are doing it.
Coin machine operators are impor-
tant to many types of retailers today.
They are trade builders and at the
same time serving buyers more quick-
ly, efficiently and economically than
any other method. This is so force-
fully borne out, as our survey further
showed, by the attitude of big national
merchandising groups whose post-war
sales programs include the vending
operators as a recognized outlet for
their products-more about this grati-
fying situation at a later time.
Because of these developments in
operating .practices we see the need for
any operators who may still be
specializing to thoroughly survey the
wants and requirements of location
owners whom they are now serving.
Such a survey will reveal the expand-
ed opportunities on their part to better
serve each and every location owner
by simply supplying the additional
types of equipment that will benefit
the location owner and improve service
to his patrons.
..-awn.
https://elibrary.arcade-museum.com
Future scanning projects are planned by the International Arcade Museum Library (IAML).