Coin Machine Journal

T H E COI N M A C H I N E
September, 1933
83
JOURNAL
One should not reduce the allow­
ance for the repair and maintenance
reserve because the first 20,000 miles'
experience does not result in as great
an actual repair and maintenance out­
lay as estimated. The requirements
for repair and maintenance will prob­
ably increase somewhat for every ad­
ditional 10,000 miles in the life of the
vehicle. It is better to have too high
a reserve estimate than one that
proves too low.
If you can’t enjoy a sunset, you’re
on the wrong road.
By LEO J. KELLY, Assistant Sales Manager
Caille Brothers Co., Detroit, Mich.
• Did you ever notice how USUAL
the unusually successful operator
really is?
He’s usually a successful operator
because he has been in the business
long enough to have found out a few
things for himself.
He’s a man who first learned that
“honesty was the best policy,” when
he started doing business with the
Hindoos of the Industry—they did
him plenty.
He works slowly—the young fel­
lows that jump into a location, flop
down a machine and then speed on—
say he’s old—losing his punch.
He’s a man that the youngsters in
the business could pattern after be­
cause he’s speedy enough to know the
safety and profit in slowing down—
in taking time enough.
He’s the man that places a ma­
chine to stay—because he takes the
time to sell the location on the merits
of his machine and the special fea­
tures of his service and himself.
He’s the man that spends his
money foolishly (to hear the young
operators in the business tell it) be­
cause he buys only the best machines.
He’s the man that’s “ foolish like a
fox.” He pays the extra price for the
EXTRA QUALITY machine because
he knows that fifteen or twenty dol­
lars added to the first cost, saves him
money and makes him money.
He’s the man that knows that it is
better to spend the extra money for
quality than to spend it looking for
locations cheap inferior equipment
caused him to lose.
He’s the man that knows that all
the sweetness of low price can never
repay him the expense, worry and dis­
satisfaction,
-order calls create
for him.
In short, he’s just an ordinary man
that has learned by experience that
coin machines are like anything else
in this world,—if we want quality, we
have to pay a little more—and that
the little more paid at the time of
purchase multiplies tremendously in
increased earnings and increased pres­
tige.
He’s the man that has found out
through experience that “all that glit­
ters is not gold” and that there never
was a coin machine made but that
some one else could make badly and
sell cheaper, and about which the
stigma of dissatisfaction remained
long after the fatal sweetness of low
price had been forgotten.
Yes, Sir, I’ve noticed that the usual
successful operator is an ordinary
type of fellow that outside of know­
ing his business thoroughly, is un­
usually usual.
The size of a Man can be measured
by the size of the Thing that makes
him Mad.
* * *
Worry is the compound interest
we pay on trouble before it comes due.
Buy NOW while prices are still low,
and PROFIT as the NEW DEAL
brings you more trade, more busi­
ness, MORE PR O FIT!
SANDERS MFG. CO.
122-126 4th Ave., So.
Nashville, Tenn.
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