THE
October, 1933
COIN
M A C H IN E
JOURNAL
69
EDITORIAL COMMENT
Sez You!
•
le a rn to say no th e re w o u ld be no chisellin g b y o p erato rs.
T h is is n o t to condem n th e o p e ra to r an d jo b b e r fo r
Som e c ritic is m lias been d ire c te d a t th e W o r ld ’s F a ir
w h ic h has th e ap p e a ran ce o f s p ite w o rk o r, a t least, sour
b a rg a in in g ;
grapes. O n e c ritic is m w h ic h w as c a lle d to o u r a tte n tio n
fo o lish w h o w o u ld p a y m o re fo r a p ro d u c t if he can,
in fe rre d th a t th e coin m a c h in e e x h ib it a t th e F a ir w as
an im p o s itio n on th e p u b lic .
th ro u g h b a rg a in in g , secure i t fo r less, regardless o f h o w
The Coin Machine Journal disclaim s a n y responsi
w o u ld h a v e a g re a t d e a l m ore respect n o t o n ly fo r th e
b ilit y fo r a n y so-called coin m a c h in e e x h ib it a t th e
v e n d in g m a c h in e business its e lf b u t fo r th e jo b b ers a n d
W o r ld ’s F a ir .
T o a ll appearan ces i t w as a b ra in s to rm
m a n u fa c tu re rs — i f m a n u fa c tu re rs w o u ld s tic k to th e ir
an d reflects no c re d it on its sponsors, b u t th a t is n o t th e
prices. I n fa c t, i t is p ro b a b ly because th is sim ple w o rd
fa u lt o f th e F a ir . Because some a m b itio u s p ro m o ters
sought to c a p ita liz e on a 2 x 4 space h a d n o th in g w h a t
is u n k n o w n to th e tra d e th a t w e h a v e associations to d a y .
T h e d a y o f th e p ric e -c u tte r is ju s t a b o u t gone. U n d e r
ever to do w ith th e g re a t a n d glorious success th a t th e
C e n tu ry o f Progress has e n jo y e d .
th e law s o f good business p ra c tic e , p a rtic u la rly since the
M a n u fa c tu re rs w h o e n te re d such an e x h ib it, no d o u b t,
w ere led to b e lieve th a t th e d is p la y w o u ld be rep resen ta
it affects th e seller.
p la y . I f th a t is w h a t th e c ritic is a re c ry in g a b o u t th e y
h a v e no one to b la m e b u t them selves.
T o o m a n y peo p le e n te re d in to th e F a ir w ith greed in
th e ir eyes. Som e o f th e m w e n t so fa r as to tra v e l to th e
fa r corners o f th e w o rld to d ig u p o ld bones, d rie d In d ia n
heads a n d cheap trin k e ts a n d b rin g th e m b a c k an d sell
th e m to a g u llib le p u b lic fo r u n b e lie v a b le h ig h prices. T o
be sure, w h o is th e re to say w h e th e r a d rie d b eetle n u t
cud is w o rth $ 5 .0 0 , $ 5 0 .0 0 o r $ 5 ,0 0 0 .0 0 . T h a t is a m a tte r
o f o p in io n of th e m a n w h o b u y s th e m .
A n y o n e w h o deals in th a t k in d o f c la p -tra p s h o u ld n ’t
h a v e th e g a ll to ra p a p ro je c t w h ic h has b ro u g h t m ore
o p erators to C h icag o th is s u m m er th a n h a v e e ver v is ite d
th e c ity b e fo re . T h e a c tu a l o p e ra tio n o f m ach in es a t th e
d is p la y o f these v a rio u s m achines a n d th e ir a p p e a l to th e
p u b lic has been a g re a t boost to th e in d u s try . N o t o n ly
th a t, th e W o r ld ’s F a ir has g iven th e in d u s try one o f its
m ost successful ideas— th e W o r ld ’s F a ir J ig -S a w gam e.
T h e “ k id s ” on th e b a c k stairs a t ho m e som etim es get
m a d and w o n ’t p la y school because th e y c a n ’t be th e
teacher. G re a t b ig business m e n w ith lo ts o f influ ence
should a t least h a v e th e good grace n o t to k n o c k because
some of th e ir a v aric io u s p la n s m a y n o t h a v e m a te ria liz e d .
"N o”
.
• T h e re is one w o rd in th e E n g lis h lan g u a g e th a t if it
w ere k n o w n b y e v e ry b o d y in th e tra d e th is in d u s try
w o u ld h a v e no need fo r codes a n d o th e r association
g rou ps; th a t w o rd is th e sim p le one s y lla b le tw o -le tte r
w o rd “ N o .”
I f m a n u fa c tu re rs could le a rn to say no, th e re w o u ld
be no chisellin g b y la rg e b u y e rs an d i f th e jo b b ers could
O n th e o th e r h a n d , th e o perators
An Unfortunate Slip
•
J u s t w h e n th e in d u s try h a d reached a p o in t w h ere
e v e ry m a n u fa c tu re r o f a n y s ta n d in g w h a te v e r is agreed
on th e p ro p o s itio n th a t p ira c y is ta b b o o in th is in d u s try
an
a d v e rtis e m e n t
a p p e a re d
in
a n o th e r
p u b lic a tio n
(th ro u g h in a d v e rte n c e p e rh a p s ) of a concern in a n o th e r
p a r t o f th e U n ite d S tates w h o c la im to be acco rd ing to
th e ir o w n w o rd s , “ W e a re e x p e rt (P ir a te ) copiers.” .
T h is is- u n fo rtu n a te fo r th e p u b lic a tio n w h ic h accepted
th is a d v e rtis in g w h o should re a lize th a t it is n o t in h a r
m o n y w ith th e s p irit o f th e in d u s try a t th is tim e . N o t
o n ly sho u ld th e y refuse to accept such a d v e rtis in g b u t
fo llo w th e le a d o f th e o u ts ta n d in g p u b lic a tio n s in th e fie ld
o f d is c o u ra g in g m a n u fa c tu re rs o f th is ty p e fro m doin g
business.
'
F a ir , w h ic h was a n e n tire ly in d e p e n d e n t a n d p riv a te a d
v e n tu re , has been v e ry successful an d reflects a g re a t deal
of c re d it on its sponsors. I n fa c t, th e g e n e ra lly a ttra c tiv e
A n y m a n is
a d v e n t o f th e N R A , one o f th e best slogans th a t a n y b o d y
in th is business could ta c k on th e w a ll is, “ I f y o u d o n ’t
stop p ric e c u ttin g , p ric e c u ttin g w ill stop y o u .”
tiv e o f th e in d u s try a t la rg e ; subsequent develo p m en ts
h a v e show n th a t n o th in g s h o rt o f a po o l o f th e va rio u s
m a n u fa c tu re rs co u ld h a v e p u t o v e r a re p re s e n ta tiv e dis
th a t is th e ir b o m p riv ile g e .
NRA Needs YOU!
• T h e N R A is n o w fa c in g its severest te s t. T h e id e a is
sound in th e o ry a n d w as g o t u n d e r w a y q u ic k ly a n d en
th u s ia s tic a lly , m a tc h in g th e w a r tim e p a trio tic s p irit. N o w
i t re m a in s fo r its suppo rters to w o rk fo r its success.
T h e code, w h e th e r i t is th e P re s id e n t’s b la n k e t code or
each in d iv id u a l in d u s tria l code, is n o th in g m o re th a n a
creed and no creed is a n y b e tte r th a n its ad h eren ts. L a w s
d o n o t m a k e m e n honest, sober o r p a trio tic and m u c h o f
th e success o f th e N R A depends on th e g o o d w ill a n d in
te g r ity o f th e people w h o s u p p o rt it.
• The Coin Machine Journal believes th a t i f th e m a
jo r it y o f m a n u fa c tu re rs , jo b b ers a n d operato rs w o rk in ac
cordance w ith th e provisions la id d o w n everyone w ill bene
f it fro m it .
The Coin Machine Journal w as a m ong th e firs t to
en lis t u n d e r th e P re s id e n t’s b la n k e t code.
W e h a v e s tu d ied v a rio u s codes a n d fo u n d th a t some o v e r
la p p in g interests a ffe c t th is in d u s try b u t believe th a t these
th in g s w ill be a d ju s te d to th e s a tis fa c tio n o f a ll.
( Continued, on Page 71)
E n h a n c e d S c a n s © T h e ■ In te rn a tio n a l A r c a d e ■ M u s e u m
h ttp ://c m j.a rc a d e -m u s e u m .c o m /