Coin Machine Journal

T H E COIN M A C H IN E JO U R N A L
November, 193 $
Back o f every great development is the
shadow o f som e crying need— The m od­
ern washing machine has been designed
f or beauty as w ell as utility, and it, too,
has become coin operated. Chicago, M il­
waukee, Detroit and other cities have
large and profitable routes of coin oper­
ated washers, mostly multiple units in
large apartment buildings.
Artistic Treatment Would Make Silent Salesmen Speak
Opening Unlimited Opportunities for Operators.
By H E N R Y DREYFUSS
International Authority on Industrial Design
tance. B u y e rs a re m ore e a sily sold if
th e salesperson is n e a t, personable
a n d inspires confidence because o f
good ta s te an d c h a ra c te r. T h e sam e
hold s tru e o f th e silen t salesm an—
th e coin m a ch in e. I t n o t o n ly needs
•
T h e race to g e t a n d m a in ta in sales
N o person
to re fle c t good ta s te , neatness, c lea n ­
in a n y business is b y no m eans a
is on th e jo b ta lk in g u p th e good
liness a n d c h a ra c te r, b u t in m a n y
f if t y y a rd dash w ith a c lear s tra ig h t­
p o in ts o f its p ro d u c ts . I t a lo n e in its
cases m u s t d is p la y th e m erch an d ise
a w a y tra c k ; ra th e r i t is a lo n g dis­
q u ie t w a y m u s t say “ T h is is a v e ry
a ttr a c tiv e ly as w e ll.
tan ce obstacle race w h ic h req u ires
im a g in a tio n a n d fo re s ig h t. T h e fa il­
fin e piece o f m e rc h a n d is e, i t is o f
good q u a lity — i t is fre s h — i t is clean
u re to h u rd le one obstacle can p u t
— i t looks a ttr a c tiv e — i t is w o rth y o u r
A m irro r a lm o s t in fa llib ly a ttra c ts
th e c o n te s ta n t o u t o f th e ru n n in g an d
m o n e y .” Som e d a y p e rh ap s, th e v e n d ­
in g m a c h in e w ill ta lk , b u t m e a n tim e
peoples’ a tte n tio n , an d th e coin m a ­
i t is im p e ra tiv e to consider a ll th e
v a rio u s angles to w in . A p p e a ra n c e is
one m a jo r obstacle.
I t is a silen t salesm an.
M irror W as Forward Step
it m u s t bespeak th e q u a lity a n d ty p e
ch in e m a n u fa c tu re rs d id a s m a rt
th in g b y in c o rp o ra tin g th is id e a in
o f p ro d u c t i t has to sell.
th e ir m achines.
S ta n d in a s u b w a y
T h e coin m a c h in e has, in a d d itio n
T h e m a jo r ity o f v e n d in g m achines
a n d n o te th e n u m b ers of people w h o
to th e o rd in a ry obstacles, th e h a n d i­
to d a y a re n o t c o n d u civ e to b u y in g .
stop to p reen them selves b e fo re th e
cap o f silence. I t has, th e re fo re , an
O ld a n d o u tw o rn , d ir t y a n d u n a ttra c ­
m irro r o f one o f th e coin m achines!
im p o rta n t d o u b le jo b to do b e fo re it
tiv e , th e m ach in es re p e l r a th e r th a n
m akes a sale.
I t m u s t firs t a ttr a c t
a ttr a c t sales. T h e a p p e a ra n c e o f sales­
M e n , esp ecially, a re p ro n e to th is b e ­
cause w o m e n c a rry th e ir ow n v a n ity
th e custom er an d th e n sell its w ares.
people in a store is o f v ita l im p o r­
m irro rs . A n d so one step in th e d i-
E n h a n c e d S c a n s © T h e In te rn a tio n a l A r c a d e M u s e u m
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