Coin Machine Journal

14
THE
able to. I feel elated if I can go
to bed at night and not owe any­
one. I know the operator can
park his car in the garage at
night and creep into bed as tired
as a dog, but with” the satisfac­
tion of having put in a full day’s
work, and paying his bills, pro­
viding he will stick to a policy,
and to good merchandise.
The whole standard of Ameri­
can living must be readjusted,
and the quicker that we, in this
COIN
MACHINE
Janmrv. 1933
JOURNAL
industry, see it as they do in
many others, the better off we
will all be. If I have any advice,
and it is worth anything, it can
be embraced in just these quota­
tions :
“Buy good merchandise!”
“Have a policy, and stick to it !”
“Make up your mind that op­
erating is not a one-day, but a
lifetime business, and then go
ahead and grind on that basis!”
Year’s Business
Points to
Operators Are Buying New Numbers, Says Ray Moloney of Bally
“As far as we can judge from
the way orders are coming in,”
says Ray Moloney, president of
Bally Mfg. Co., when asked his
opinion of the 1933 outlook, “op­
erators are figuring on a good
year in 1933. Moreover, they are
giving more thought to promot­
ing their business.
“Today the operators who try
to live the rest of their life on
one type of machine are in the
minority. More and more op­
erators are using the following
system for maintaining peak
earnings; they buy a new ma­
chine, keep it on location as long
as it gets a really worth while
play, switch it to other locations,
and finally get rid of it altogether
as soon as it stops earning good
money. They realize that even
if they sell the machine for prac­
tically nothing or simply junk it,
they have come out ahead.
. -
“So instead of wasting valuable
locations on machines that have
seen their best days, they again
buy the newest and liveliest game
on their market and start all over
again with collections that are
worth collecting. This in itself
is a good sign for 1933. For with
more and more operators work­
ing on the idea of always feeding
the public something new, the
coin machine business as a whole
is bound to prosper.
“After all, manufacturers, job­
bers, operators, and location-
owners all have to depend on the
playing public for their profit;
and only by keeping the public
constantly interested and excited
by a new thrill, a new way to
pass a few minutes’ time, can any
of us keep on making money.
“I am convinced that the op-
Ray Moloney, President Bally
Manufacturing Go.
erators are working harder than
ever to hold public interest in
pin games and other coin ma­
chines. They are really selling
the public. And for that reason
I am confident that 1933 will be
a busy and prosperous year for
the entire industry,” Mr. Moloney
concluded.
New Year Two Months
Ahead of Last Year
By A. L. Koolish
Vice President and Sales Executive, Pierce Tool & Manufacturing Company
and Its Salesboard Division---
The Garden City Novelty Mfg. Company
As one who in the dim and
distant past made his bread, salt
and the trimmings through op­
erating, and who for the past 25
years has dealt more or less in­
timately with operators, I ain
very sincere in saying that I be­
lieve the business of operating is
on a sounder basis, with a bright­
er future right now than it has
ever known in the past.
I’m not a “cheerie fellow”—
nor do I spend much time trying
to raise the spirits of my fellow-
men. What I say is simply the
result of a dispassionate appraisal
of the facts: Operating is a busi­
ness. Just as much a business
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as the theatre or big league base­
ball. I honestly believe that in
this past year operators have
learned more about their busi­
ness than in all the years that
have gone before.
They have learned for instance,
that a flow of money will come
to their equipment, regardless of
the times. They have learned,
through the old trial and error
system, that the real test of the
profits they’ll make . . . is not a
big shot on a few locations, but
steady average profits across the
board on all of them. They have
learned that they don’t need to
“shoot their wad” on one single
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