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Coin Machine Journal

Issue: 1933 December - Page 66

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December, 1933
T H E COIN M A C H I N E J O UR NA L
64
A R L IN G T O N
rR g c e H O R S E
• An entirely new type of automatic
horse-race pin game has just been
announced by the United Coin Ma­
chine Company, Chicago.
The machine has been in the proc­
ess of development for more than two
years, the designer told T he C oin
M achine J ournal . It will be called
the “ Arlington.” It has an entirely
new principle of payoff never before
incorporated in any type of machine.
The scoring is progressive and de­
pends entirely on skill, afifording the
player a new thrill and suspense. The
machine was developed and is being
made by one of the best known suc­
cessful game, manufacturers. Not
only does the machine incorporate
this new playing and scoring princi-
pie but it is a splendid cabinet job.
The playing field itself is one of the
most attractive ever built into a game.
The game has been on location
without identification and the manu­
facturers say that of all the games
they have produced it has shown the
L O C A T IO N
G A M E
most consistent play and largest
profits that they have ever known.
The game itself presents an attractive
appearance and the arrangement and
action of the horses is as life-like as
the race track itself.
.
The novelty of the machine from
which it gets its playing appeal con­
sists of a mechanism which is con­
trolled by the balls dropping in cer­
tain holes. It is not a hit or miss
game, but one that has been worked
out scientifically and mechanically to
give a fixed scoring system. The prin­
ciple compels players to back a cer­
tain horse and shoot for that horse
continuously, just as a race fan will
back a horse on the track to the limit.
The game will be a popular priced
number and will be ready for deliv­
ery, the manufacturers tell us, about
January 10th. A great many opera­
tors have already seen the first models
and the manufacturers tell us that
orders have been placed for a large
number of games already.
^ e sts
lis te n
D I C E T T E S a le s
New Bally Game Planned for Show Put on Market
Immediately as Result of Trial.
• Proudly showing the results of a
carefully tabulated location test, Ray
Moloney, president of the Bally Man­
ufacturing Company, announced that
the new Dicette Trade Stimulator
would be released at once.
“We had planned to spring Dicette
at the February Show,” Mr. Mo­
loney stated, “ but results of location
tests are so gratifying that we are
going into production immediately.
This game is a counter machine,
housed in a neat mahogany cabinet
with a polished metal front beauti­
fully engraved and lacquered. Five
dice are used, and due to the fact
that with five dice there are 7776
ways to make all points from 5 to 30,
Dicette can be used in place of a
punchboard with that number of
holes. Winners are indicated by total
spots rolled with five dice. Cigarette
cards and cash-value trade cards are
supplied with each machine.”
“ We recently had a group of key
operators in various parts of the coun­
try place 100 Dicette machines on
location for a careful test. Locations
were selected at random and no spe­
cial effort made to push the ma­
chines. Fifty penny-play machines
averaged $36.55 each gross weekly
income. After deducting operator’s
25 per cent, merchants realized 17J4
cents per package of cigarettes. Five-
cent play machines averaged $85.60
each weekly gross income, netting op­
erators $21.40.
“ The machine is simplicity itself.
A coin is deposited and the coin-slide
operated according to instructions.
Immediately the five dice begin to
dance and shimmy. The dice table
does not merely spin, but vibrates
with an intense action, causing the
dice to hop and skip like so much
pop-corn.
“ There is a market for a low-cost
trade stimulator such as this and ad­
vance orders now coming in from job­
bers indicate that the machine is in
for a good run.”
Things are improving—-people are
taking their bills out of the envelopes.
A woman is as old as she looks,
but a man isn’t old until he stops
looking.
When a woman talks about her
past, she’s confessing; when a man
does, he’s bragging.
When a man knocks a former em­
ployer you can usually guess whether
he was fired or quit.
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When writing advertisers mention The Coin Machine Journal. It establishes you as bdng progressive.
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