Coin Machine Journal

8
THE COI N M A C H I N E J O U R N A L
August, ipjtj
j o t t h e G o o d o f O u r I n d u s t r y I S u b s c r ib e t o
a n d H a v e A lw a y s P r a c t ic e d T h e s e S e n tim e n ts
President, Coin Machine Manufacturers Associa­
tion of America—
Executive Vice-Pres. American Sales Corporation
C H IS E L E R /
*OR more than three years American busi­
ness has been bleeding to death internally
under the reckless thrusts of the price-
cutter.
Whole industries have suffered from ruthless
raiding of lone wolf members—who smashed
prices down, down, down, in a savage attempt
to chisel business away from competitors at any
price.
are expending— the manufacturer of enterprise
and conscience can once more center upon the
improvement and perfection of his product in­
stead of being forced to match pennies with his
least responsible competitor.
Men are marching back to work—here and there
wages have already started up—business is defi­
nitely on the mend.
The nation thrills to a new purpose and a new
Everyone knows what happened before the with­ comprehension that fearlessly say that for the
ering blast of falling prices. Standards faltered. benefit of alt— farmer, laborer and businessman
Quality went under siege. Payrolls shriveled. alike —prices must go higher not lower —and
Buying-power shrunk. The very weapon used to the whole power of constructive administration
produce more business steadily produced less. in finance, industry and government is pledged
to make this happen.
Now suddenly the whole picture is changed.
People have begun to buy again—with new con­
It is changed because the public has started in
fidence that the prices they pay today will not
not only to buy, but to buy selectively —to seek
crumble tomorrow.
out not merely low price , but sound substantial
Your buying, your selective buying, is speeding
value as well.
the exit of the chiseler from industry of every
It is changed because men and women have kind—and as a direct reward for buying now,
learned that the wrong thing at the right price you can still get first-quality favorably-known
is not a bargain— that quality even more than merchandise at prices which you may never see
price determines worth— that good merchandise, again.
• The subject matter of this masterful presentation
at a fair price, is shrewder buying than poor mer­
of what is happening in the rejuvenation of Amer­
ican business appeared in page advertisements of
chandise at any price.
Behold the results already discernible in a few
short weeks!
Hope revives, ambition stirs, purpose hardens—
commodity prices rise constructively—markets
the Goodyear Tire and Rubber Co., Inc., Akron,
Ohio, over the signature of B. W . Litchfield,
president of the company.
The American Sales Corporation, 936 Wrightwood
Ave., Chicago, designers of the "Odom Special,”
the MHorseshoe Odom” and others of highest class
pm games have always, as now, sponsored and
sold only high-class games on a strict one-price
basis. W e invite your business.
When writing advertisers mention the Coin Machine Journal. It establishes you as being progressive.
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