Coin Machine Journal

71
THE COIN M A C H I N E J O U R N A L
April, rp jj
Manufacturers can cease wondering about competition
when they all arrive at the point where they recognize this
fact. A product that cannot compete in quality certainly
cannot compete in price, and a checkup of the best and
oldest maunfaturers in the industry proves this to be true.
There has always been a conflict between manufactur­
ers and operator^ regarding new blood. Naturally, opera­
tors resent newcomers, although they are quick to adjust
and make friends with these! newcomers provided there
are not too many. New blood taken in the regular course
of business and absorbed, naturally, makes for increased
activity and greater prosperity. For a manufacturer to
create too many new operators makes confusion and in the
long run is unprofitable.
All this resolves down to a matter of good business. It
will be a better day for everyone when manufacturers
recognize that higher quality and higher priced products
will meet with just as ready sale as lower priced machines.
Manufacturers exist on the profits they make, not on the
sales. Likewise, operators exist on the profit they make.
It is far better to have SO machines producing big steady
profits than to have 200 machines that are barely paying
their way.
affects another. Liberality encourages spending. Anything
that will encourage the use of more trade type machines
will automatically improve operating conditions for every
type of machine.
America is growing up, and if we read the signs of the
times aright this great and glorious republic is going to
shake off the shackles of restraint and give us a new period
of freedom and prosperity.
Politics may enter into it somewhat, but the matter of
temperance has nothing whatever to do with the situation,
so don’t be mislead.
“Follow the Ball.”
P e n d u lu m
S w in g s B a c k
• There is every indication that there will be more out­
door locations this year than many years previous. Ma­
chines suitable to picnic grounds will get a big play it ap­
pears. Money promises to be more plentiful and the people
are going to go through a period of spending. Too many
were disappointed in their efforts to save during the last
few years and will go to the other extreme by getting all
they can out of life and what they have. Operators should
consider this bit of human psychology and capitalize on it.
B e e r Is H e r e !
• Conditions generally, as a result of the return of beer,
have been favorable to the operating business and the op­
portunities seem to be growing. Although the bank mor­
atorium slowed up buying for a while and placed some
operators and manufacturers in an embarrassing situation
the feeling generally in the trade is one of keen optimism.
Manufacturers, jobbers and operators are visioning
many new locations and several new types of machines, in
addition to improved operating conditions for older ma­
chines.
Where there is vision there is progress, and as money
begins to flow more freely as a result of the new deal
many of the hopes and plans of various factors in the
trade will materialize and recreate the industry.
Some publishers in this field have persistently pursued
the so-called dry attitude and waved the red flag against
modification or repeal, pointing out that the so-called wet
element would swap off gambling as a sop to the voters in
certain sections for the liquor vote. To be sure this is
within the realm of possibility. A canvass of leaders in
the trade shows no cause for alarm on this score, however.
In fact, the tendency today is more for liberality than at
any period in the history of the country. It is possible,
and perhaps more probable, that various types of trade
stimulator machines will be licensed, which would be a
boon to the industry.
Certainly, stock speculation is licensed. Moreover it is
encouraged. Speculation in commodities is still believed
to be the life blood of the industry.
Within the last few years horse racing has been generally
recognized and is given full encouragement by the press
as well as public officials.
What affects one branch of the coin machine industry
W h ere
Can I Buy It?
THE COIN MACHINE JOURNAL
600 West Van Burent Street
Chicago, Illinois
I would like information on the following operating
problem:
AMUSEMENT
M ACHINES
Baseball
Basketball
Bell Machines
Football
Front Venders
Golf
Pool
Target Practice
Pin Games
V E N D IN G
M ACHINES
Apples
Aspirin
Beverages
Candy, Bars
Bulk
Packaged
Cigarettes
Cigars
FORTUN E-TELL­
IN G MACHINES
COIN W RAP­
PERS AND
COUNTERS
LOCKS
MUSICAL
INSTRUMENTS
Pianos
Phonographs
Radios
PUNCHBOARDS
SAFES
SCALES
STANDS
SHOE'.POLISH-
ING MACHINES
SLUG
DETECTORS
PREMIUMS
Chewing Gum
Groceries
Drinking Cups
Hair Pins
Handkerchiefs
Ice Cream
Nuts
Marbles
Matches
Raisins
Post Cards
Sandwiches
Sanitary Napkins
Stamps
Stationery
Soap
Toilet Water
Covers
CABINETS
BAG PUNCHERS
N am e..............
Street . . . . . . . . .
City ............ . .
State ................
□ OPERATOR
□ JOBBER
□ DISTRIBUTOR
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