Coin Machine Journal

September, 1932
61
T HE COI N M A C H I N E J O U R N A L
Vendors Supplant Art
Best Mailing Pieces of the Month
The New York Times comments
on the growth of vending devices in
theatres. Pointing out that vendors
pay their way while Art for Art’s
sake is pure overhead the commen­
tator brings home the cold facts that
automatic machines help to meet the
“nut” of the gilded show palaces.
“Lobbies of movie palaces, which
used to be consecrated to oil paint­
ings, statuary and Persian rugs,
have for some time past been eyed
resentfully as waste space by their
owners. They might be pretty, they
might even be art, but they were not
paying a penny for their existence.
Some one desperately disregarded
that atmosphere of luxury by in­
stalling a penny weighing machine
and a candy and chewing-gum-vend­
ing machine.
“Soon all the talkies had them,
and though some have been discon­
tinued, most lobbies are now sup­
plied, for they have been found
highly profitable. There are even
some formerly noble lobbies in
which sandwiches and soft drinks
may be bought.
“A reporter for Variety, who dis­
covered that the returns from the
machines in one chain of houses
were far greater in proportion than
the profits from the pictures, says
that in a sanitarium town the scales
pay handsome returns. The patients
go to the movies in the evening and
always get weighed to see if they
are getting better.”
The two outstanding mailing
pieces produced by manufacturers
in the coin maehine industry that,
have come to our attention during
the month of August are: the four
page brochure of the Bausch &
Lomb Optical Co., and the folder
featuring M ill’s “ Official” pin
game,
The Bausch & Lomb booklet
presents the story of a coin oper­
ated telescope in an unusualy con­
vincing and striking manner. This
mailing piece was produced by
Hughes, Wolff & Company, who
are the advertising ageney hand­
ling the business of that concern.
James T. Mangan, advertising
manager of the Mills Novelty Com­
pany, assisted by Grant Shay, was
the author of the pin game mail­
ing piece which is striking in its
novelty appeal,
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The
Northwestern
PENNY
Merchandiser
Not only vends
ALL Products
It SELLS THEM!
If you want big profits that are permanent year
in and year outf try this Merchandiser before
you buy any machine. Write for details today!
THE NORTHWESTERN CO RPO RA TIO N
914 Armstrong St.
-
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Morris, III.
INTRODUCING THE NEW
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IRIDIUM TIPPED. WILL WEAR AS WELL AS 14K SOLID GOLD. Guaranteed for
3 years.
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Unbreakable barrels and caps,
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We specialize in all pens, especially
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IRIDIUM TIPPED fountain pens as
low as $3.00 a dozen.
Write us for Quotation
National Pen Products Co.
315 South Peoria St., Chicago, 111.
MINIATURE POOL TABLE SUPPLIES
WE ARE MANUFACTURERS AND JOBBERS—WRITE FOR WHOLESALE PRICES
Miniature Pool Balls
Miniature Pool Cues
Billiard Cloth
Billiard Chalk
WE HAVE DEVELOPED A
Coin Slots
Cue Tip Cement
Rubber Cushions
Kelly Bottles and Balls
Counting Buttons
Cue and Button Holders
Cue Tip Clamps
SPECIAL RIP PROOF CLOTH FOR THIS TRADE
Main Office and Factory
NATIONAL BILLIARD SUPPLY COMPANY
1721-23 West Lake Street
CHICAGO, ILLINOIS
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