Coin Machine Journal

THE
October, 1932
Weight More Costly
The German publie, in spite of
i'ts smaller buying power, pays more
for the use of automatic scales than
do the Americans. While there is
quite a number of scales on display
at the price of 5 pfennig (1.2 cents)
per operation, there seems to be no
restraint for those asking for'the in­
sertion of a 10-pfennig coin. The
most striking difference lies in the
fact that the more expensive scales
print a weighing ticket, which, be­
sides showing the imprint of date,
place and weight, also carries some
advertising. Thus, these scales
mean good business to their oper­
ators, provided they are placed in
the right locations.
Post Office Tends Stamps
Automatic selling of stamps is
done in a big way by the German
postal authorities so as to relieve
congestion at the stamp windows of
the post offices. This has proved a
success and is being expanded as
rapidly as means are available to
the post department.
Bookworms Patronize Vendors
Among other merchandising au­
tomats we will just mention the
book-selling coin machine, giving
the choice of twelve titles, the buyer
selecting the book of his choice by
number. An automat of this kind
can be manipulated because all these
books are being taken from one pub­
lishing firm specializing in paper-
bound volumes. In hotels, waiting
rooms of railroad terminals and
other public places the typewriter
automat is coming into favor. A
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JOURNAL
standard make typewriter is fitted
with a coin lo vice. Upon the insertion of a coin
one can write a certain number of
letters, usually sufficient for the
average length of a letter. This has
become quite a money-maker for the
operator.
Automatic venders have become
an integral part of everyday life in
Germany, whereas in the United
States only a limited variety of
goods is dispensed by coin-operated
machines. It is this writer’s opin­
ion that automatic merchandising
in America is not so far off, and in
directing the industry’s attention
to the developments in Germany it
is our intention of possibly giving
ideas and tips to American manu­
facturers for new ways to open.
Games Face Bright Future
Now we are far from giving the
impression that the presence of au­
tomatic merchandising keeps coin
games from the German market.
This is just to the contrary. They
are manufacturing and handling
them in wide variety. Mint auto­
mats similar to those made in
America are pu't on the European
market by German firms. But there
is also hardly one American make
that is not sold in Germany. Mills
and Jennings are names just as fa­
miliar abroad as they are within the
borders of the United States. Dur­
ing the last few years sizable ship­
ments of front venders, jack pots,
etc., have been made by American
manufacturers and jobbers for Ger­
many. The recent currency restric­
tions have tended to slightly de­
crease these German imports, but
there can be little or no doubt that
an alleviation of these restrictions
will again start to send big quanti­
ties of coin machines into Germany.
A big feature of the German
market is the coin-operated pool
games. The average German eiti-
zen is apparently, very much inter­
ested in playing billiards. Thus the
automatic industry enables him to
practice for the insertion of a 10-
pfennig coin. The automatic pool
games are very much in favor not
only in Germany but in a number
of other European countries.
Pin games have found their way
to Germany only last summer, but
evidently they have met with the
same approval that 'they have re­
ceived in the United States. One of
the biggest jobbers in New York
who advertised pin games in a Ger­
man automatic magazine has re-
eeived numerous inquiries from in­
terested parties who are asking for
a representation of pin games. So
far, only one German manufacturer
has started production of pin games
on a very limited scale, but some of
his competitors are expected to fol­
low almost any day. This is more
than likely because of Germany be­
ing familiar with pin games for
many years as playthings for chil­
dren, merely without coin opera­
tion.
Another article to follow in an
early issue will deal with the other
European countries and their auto­
matic developments to show what
is being done in coin machine mer­
chandising, automatic games and
scales.
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