C.O.C.A. Times

Despite a lack of efficacy, vendors for
num machines was shaped somewhat like a lantern
chlorophyll containing products blos-
globe. Between the rising prices for candies and a
somed, becoming an "over night sensa-
more generous helping for the money, this machine
tion" with offerings from Abbey, Atlas ,
gave a profit of only about $1 per pound of
- Auburn, Belvend, Oak, Silver King and
product, limiting their popularity with jobbers.
While profits might have been less, the ma-
1 others during the early 195Os. The
chines were reasonably priced with advertising
... ~:A~# wide spread production of chewing
gum containing chlorophyll (by Adams , American
listing prices of between $4.25 and $6.25 per
machine.
V:~F-fi..lPRI!...._ Chewing Products, Ball-Gum, Gum Products,
Leaf, Topps, and others) allowed existing
Going green
gum
vendors to get in on the breath
Though the green pigment chlorophyll was
freshening boom that had previously re-
first isolated by Joseph Bienaime Caventou and Pi-
quired specialized pellet vendors . For ex-
erre Joseph Pelletier in 1 81 7 , it wasn 't
ample, on July 5 t h , 1952, Harold Burt,
until Clarets chlorophyll gum was in-
President of the Silver King Corporation,
troduced in 1951 , by Adams and
announced the release of a 3-color "chlo-
Company, that its breath freshening
rophyll label " for its existing or new ball
properties were extensively promoted.
gum machines shipped from their
(The various health claims for chloro-
Aurora , Illinois factory. One Victor ad-
phyll, especially as a breath deodor-
vertisement from 1952 gives a glimpse at
ant, have been around for a long time ,
why these vendors were so popular - the projected
but have been generally discredited. )
profit was reported to be $6.25 per pound! Despite
William Hale, of Midland , Michigan fi rst
advertising, the burgeoning number of vendors con-
patented a chlorophyll chewing gum in
taining chlorophyll-based products , and the eve r-
1 94 1 , which was assigned to The Na-
present need for socially acceptable breath , by the
tional Agrol Company of Washington ,
mid- 196Os most of the vendors had reverted to
DC. Hale was considered to be the
standard chewing gum formulations and most of the
Father of Chemurgy, having coined the
chlorophyll products disappeared from st ore shelves.
term out of the Greek expressions sig-
One exception is Clarets , which was introduced in
nifying "chemistry at work" - the forerunner of to-
1 9 51 , and is made today by Cadbury Adams and
day's "biochemical engineering." He was a big ad-
marketed worldwide. (Despite appearances , Certs
vocate of the benefit of organic materials, notably
does not fall into this category. Though classified as
farm and agricultural products , for industrial applica-
breath mints, Certs contain no mint oils and no chlo-
tions. Despite this interest, it appears that neither
rophyll. Instead, they contain a mixture of copper
Hale or National Agrol commercially developed the
gluconate, hydrogenated cottonseed oil , and flavor-
chewing gum (they made motor fuels with ethanol) ,
ing. It is the copper gluconate, which gives Certs its
leaving that to Adams.
green flecks, not chlorophyll. )
I
I Only ATLAS makes
5• Chlorophyll Tray Ve ndor .. .
1c
ATLAS BANTAM
,.,.;,. CHLOROMASTER
!::... °"=,..-_,~.,.!"._ °:,'!:
I•
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"n -..., ,._..,.,.,,u
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t
=
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ACORN
5~ "Chlorophyll"
11
, .......
a , • • • •-•·
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=--..i=~
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c:lt\wopkyU
l>al1
Vendor
,...., ... chlcltophyll cl,kle
t..i.. l kl>t-• -
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- . . . . . ... '-1.
lubW . •• W'Ulll'\iUUIOWU
M\oClri • -
• •• _ . I TM
1hoH) ... ... -
Be they breath pellets or chlorophyll
gum vendors, vending collectors can all
enjoy these " breathtaking machines. "
. ......
i. .
,i.. ~
d"-•llltl .,._, l hl wW
Mloair e&tdlllMcv..olo_.,
Future Is G-R-E-E-N
, , , , 1,u-w .,u,,.1n1..u1o
t-.i.c.u.. , .... ,
.. u.
Cree11 backs for some. Creen eyes for othe rs
The current sellin g sens.ation is
1 . . . .... .... -
... ..i-•
....._w11.11trorU caaM
illd ....... har ....... . .
.,i.cM-•lt. a ~nvlo •
ler, ii .. b
CHLOROPHYLL BALL GUM
ti,_ ° " ' coiM.
11'• - a i l - k t a tll\aN
ei... .... ,n loo.II·- Il l .. .... - - ........ PKOn T ' -
-
• • • IU>t • ~ lho - • .,1 0 ~,: A_,.,..• ! la Nn,
~~:_~:".'-;. :' .. ":;::.: .... -::·::.:i:
Say ATLAS and be sure!
-~~- ::::· ;:,7~~ ~: 11
u a 1
Mat
* I V -•
1h•
t-
1'ou u" buy lh ls bf.1"d • n l'W .111 -pl,utic:
c,cPlny
a1a1 ....
.cndo, filled with .1.b o"t
2000
l
s10 00
•
h i ts ot chloro,+,yll '"'" tor onl 1'
chleropl,rU
;:;.~~-::~:-,::-~~':..:':. .. ,~ ~: ~; ~=!
• :~~Yc:,s!~~ / ~ to, $ 15.00 t .1•cr.11•
t ,o ,b ,
ulc~',...,":!~:;•;~
• You un OPlRAT [ • ,outo ,
l wlld • ponnaMnt l ncomo fobbi ns Nl:fllls o,
-.orotiftl I
a,.,
,.UtO,
Send t o, y ew,,- '°"'P,. tlNI NMlo y
AUBURN DISTRIBUTING COMPANY
DllltT . ... 270
The Billboard, 1952
23
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AVINVI
CIANITON 10 , • . ••